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 Available as a custom program.
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Los Angeles, CA

Transformative Strategies for the Digital Age

The pace of change driven by the digital revolution has generated huge new opportunities and risks for entertainment and media companies as well as for the enterprises that do business with them. How successfully you manage the risks and seize the opportunities will determine whether you play a leading role on the digital stage or become a bit player. UCLA ‘s Entertainment & Media Executive Program delivers the strategic resources you need to meet the challenges ahead with sessions on technology, global marketing, M&A, risk management, and IP.

An Intensive Three-Day Grounding in Your Future

  • Managing Entertainment Brands in the Digital Era
  • Deal Success in the Media/Technology Market-space LEARN MORE
  • Entertainment Strategy and Technology
  • Content, Copyright and Digital Rights Management
  • Assessing and Exploiting New Business Options in Digital Media LEARN MORE
  • Riding the Social Media Wave
  • Finding Efficiencies: the Future of the Entertainment Business
  • Optimizing Digital Marketing Strategy

The Experience

The program is distilled into three intensive days to accommodate the relentlessly crowded schedule that you face.

An opening night panel tackles a hot topic embroiling executive suites across the entertainment and media realm. UCLA Anderson faculty and industry heavy hitters engage in a frank discussion of the power and limits of digital, and where innovative solutions may arise.

Prominent figures from both leading edge digital media enterprises and established media giants provide counterpoint to the UCLA Anderson faculty-led sessions.

Regular group discussion and breakout sessions, led by a prominent media futurist, bring together session insights and catalyze peer interaction and inspiration.

While you learn, our team takes care of all the details over the three days so you can focus all your attention on the vital material being presented and how you are applying it.

Impact

You will emerge with timely, immediately applicable strategies for creating, capturing and defending value as content distribution and consumption increasingly migrate online.

You will return to work ready to leverage the full marketing potential of branding and data to build loyal and responsive audiences and communities. You will know how and where to identify ways to both manage and exploit risk in the digital marketplace to maximize your return on assets. Your efforts and initiatives will mesh more productively with divisions across your enterprise. And you will expand your scope in making transformative, strategic decisions that will propel your organization’s success in the digital arena.

Faculty

Sanjay Sood - Faculty Director
Derek Alderton
Anke Audenaert
Mark Garmaise
George Geis
Gigi Johnson
Doug Lichtman
Harry Sloan

Who Should Attend?

The program draws senior executives from the film, television, music, gaming, online and sports sectors as well as those enterprises that do business with the entertainment and media industry.