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Branding in a World of Fragmented Media

DateLocationFee

Available as a custom program.
To be added on wait list for future dates,
Contact a Client Care Specialist

Los Angeles, CA

$750


The entertainment and media industry continues to covet the potential goldmine of user data unearthed by audiences' migration from TV and cable to the web. However, in switching your marketing focus online, how do you build your audience? Branding is the key. A strong brand can act as a beacon – a vital means to re-aggregate eyeballs and to build passionate and responsive user communities. This session explores the current reality and future potential of net-based, data driven marketing and delivers strategies for building effective global brands on the web.

Faculty

Sanjay Sood

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Immerse yourself in a practical, hands-on and thoroughly relevant experience designed to raise the level of your game and drive immediate results. Emerge with a better understanding of who you are and who you can be to your organization.

 

The Entertainment & Media Executive Program
The pace of change driven by the digital revolution has generated huge new opportunities and risks for entertainment and media companies as well as for the enterprises that do business with them. Examine the strategic resources you need to meet the challenges ahead with sessions on technology, global marketing, M&A, risk management, and IP.