For Companies

 

The UCLA-NUS Executive MBA Management Practicum program partners a team of EMBA candidates with your organization to deliver strategic solutions to critical challenges through top-notch analysis.

The students produce a rigorously tested, professional-grade consulting report based on extensive primary and secondary research. Many organizations around the world — from Fortune 500 companies to non-profits and startups — have experienced the extraordinary benefits of this field study program.

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Benefits to Your Company

 
  • A comprehensive, independent assessment
  • Evaluation of your current strategic plan, corporate growth strategies and market opportunities
  • Extensive primary and secondary market research and analysis
  • A written strategic plan with data-backed recommendations
  • Application of state-of-the-art management frameworks and analysis techniques
  • Access to UCLA Anderson’s extensive resources, including its network of professionals and comprehensive business and industry database resources
  • Specific recommendations to accelerate your company’s growth to the next stage of corporate development

Program Overview

 

The UCLA-NUS Executive MBA Management Practicum provides organizations around the world an opportunity to engage a team of experienced professionals, many of whom live and work in Asia while pursuing in the UCLA-NUS Executive MBA degree. The student team will address the organization’s key strategic business challenges and develop a comprehensive, independent strategic plan to meet them. The management practicum matches companies and organizations in the United States and around the world with five to six UCLA-NUS Executive MBA students in their final year of study. The student teams represent a cross-section of business functions and specialties, such as marketing, finance, technology and operations. Enrolled in the UCLA-NUS Executive MBA for Asia Pacific program (a dual degree from Anderson and the National University of Singapore), the students — each with an average of 14 years’ professional experience — collectively contribute an estimated 800 hours to the strategic plan for each company.

The Executive MBA students and company representatives agree on a scope of work that will result in a complete and in-depth strategic consulting report at the behest of an organization’s management.

The plan may involve:

  • Launching a product or service into an existing or adjacent new market
  • Developing a new strategic direction for an organization
  • Providing an in-depth analysis of an organization’s restructuring, reorganization or acquisition plans

The strategic plans generally incorporate financial, marketing, operational and strategic recommendations based on extensive primary and secondary research that the team conducts. The plans can include an analysis of the organization’s value proposition in relation to the competitive environment.

Recent Participants

  • Alliance Research
  • Banyan Tree Holdings
  • Changi Airport
  • Disney
  • Experian
  • GE
  • International Labor Organization
  • Johnson & Johnson
  • Mattel
  • Nissan
  • Redmart
  • Rolls Royce
  • Scion, USA
  • Toyota
  • Yamato

Company Selection Criteria and Investment Requirements

  • An identified need by the company or a division of the company
  • Participation by senior company executives with extensive business experience
  • Commitment to managing personal time to enable successful project
  • Product/service currently generating revenue
  • Customer validation of products or services
  • Full access to strategic and financial data
  • Interview with practicum director to define preliminary project scope
  • $10,000 program fee (includes a research and travel budget for the team)

UCLA-NUS Executive MBA Student Profile

Average years of work experience: 14

Countries of origin of participants: Austria, Canada, China, Denmark, Germany, India, Japan, Philippines, Singapore, Taiwan, Thailand, USA

Important Dates

Application Deadline October 17, 2017
Program Launch November 2017
Final Presentations May 2018
 

Contact

John Blevins (J.B.)

Assistant Adjunct Professor
Faculty Director, Easton Technology Management Center

UCLA Anderson School of Management

John.Blevins@anderson.ucla.edu
+01 (323) 365-6565

Vishal Narayan 

Associate Professor
Department of Marketing

NUS Business School

bizvn@nus.edu.sg
+65 6516 7445