Master's Thesis

In lieu of a master's thesis, UCLA-NUS Executive MBA students culminate their learning experience with a Management Practicum (MP), a global strategic consulting project. The 6-month long project requires UCLA-NUS Executive MBA students go beyond the classroom to help companies address global strategic issues. The Management Practicum provides students an opportunity to apply concepts and insights gained in the classroom.

Phay Yuk Lam (’08)

Management Practicum

The Management Practicum is an extensive consulting project designed to allow UCLA - NUS Global Executive MBA participants an opportunity to "test-drive" the management skills acquired in the program to resolve real-life business dilemmas.

UCLA Anderson GEMBA Asia Management Practicum

This UCLA–NUS Executive MBA challenges participants to analyze and solve complex problems that corporate employers often face. Integrative and extensive consulting projects put participants to work strategically for a broad range of organizations, where they define and solve problems, explore business opportunities, enhance competitiveness, and improve organizational and managerial effectiveness.

Potential Clients

If your company is interested in participating as a client in the Global Executive MBA for Asia Pacific Management Practicum, we invite you to apply.


Sample Client Case Studies

Nissan Motor Company

Project Title:
Nissan Global Communications Project

Project Description:
To conduct discovery and analysis, and provide solid recommendations on content management practices for Nissan's Global Communications Team. Nissan was seeking to achieve a better structured workflow for urgent news and releases as well as improvements in content quality and efficiency of global information sharing.


"Trying to manage the complexities of managing a 24/7 global news operation, we are constantly having to adapt the way we are doing business. The team from the UCLA - NUS Executive MBA program provided not only new insights, but also recommendations that we could actually implement. Working with such a diverse team of talented professionals was a real privilege."


Simon Sproule
Corporate Vice President, Global Communications
Nissan Motor Company, Japan
Experian

Project Title:
Market Entry Strategy for Experian Marketing Services in Asian Countries

Project Description:
The project analyzes and prioritizes countries to enter and provides market entry options in the Asia region for Experian Marketing Services to realize their Asia Pacific near and long-term growth objectives.


"The UCLA – NUS program enhanced my understanding of different cultures and provided a unique opportunity to have an “East meets West” experience and understand the thinking and decision-making processes of different cultures."


Ken Sansom
President
Experian Asia Pacific
Disney

Project Title:
Walt Disney Live Action Film Merchandising Opportunities in Hong Kong

Project Description:
To analyze Hong Kong’s Live Action Film merchandising market and formulate the company’s future expansion strategy.


"We were very impressed with the quality of the findings. The team did a great job in identifying the challenges and opportunities through their evaluation of Asia Pacific Live Action Film merchandising market by strategically using Hong Kong as a benchmark. They were very thorough and made interesting and thoughtful recommendations for Disney in this unique market. We certainly look forward to the next project with the UCLA – NUS EMBA students."


Eva Steortz
Vice President, Boys/Live Action Film Franchise Management
Disney Consumer Products
California, USA
Banyan Tree Holdings

Project Title:
Distribution Strategy for Banyan Tree Hotels and Resorts

Project Description:
To analyze Banyan Tree’s current distribution strategy and formulation of future strategies that will be in alignment with industry standards and trends in order to sustain Banyan Tree’s future growth plans to be a major player in the global marketplace.


"The team's findings and recommendations were incisive and decidedly competitive. More importantly, the team has helped uncover new marketing perspectives that we were unaware of and which will be helpful to our cause, going forward."


Michael Lee
Vice President, Marketing Systems & Services
Banyan Tree Hotels & Resorts, Singapore
Tai Kwong Yokohama Battery Industries (TKYBI)

Project Title:
Operations and Distribution Strategy for Tai Kwong Yokohama

Project Description:
The UCLA – NUS Management Practicum team, comprising members from non-battery industries, assessed the key aspects of financial benchmarking against competitors, manufacturing, and distribution efficiencies as part of an initiative to review the TKYBI operations and highlight areas of opportunities.


"We were thoroughly impressed by the realistic approach and contributions from individuals of such differing background, yet finally coming to a common finding. The "practicum was practical" and we are adopting the interesting concept of dashboard control within our own management practices. My congratulations to the team!"


Patrick Yong
Group Chief Operating Officer
Tai Kwong Yokohama Bhd, Malaysia
Scion

Project Title:
A Systematic Approach on Promoting Products to Gen Y: A Marketing Study on Scion

Project Description:
To analyze and evaluate the present campaigns and marketing processes used by TMC in promoting Scion to Gen Y customers and to develop a marketing strategy that will promote Scion more effectively.


"Trying to manage the complexities of managing a 24/7 global news operation, we are constantly having to adapt the way we are doing business. The team from the UCLA - NUS Executive MBA program provided not only new insights, but also recommendations that we could actually implement. Working with such a diverse team of talented professionals was a real privilege."


Adrian Si
Scion Interactive Marketing Manager
Toyota Motor Sales (TMS), USA, Inc.