Place of Origin
Grand Rapids, MI United States
B.A., With High Honor, Marketing, 2006; Michigan State University
Consumer response to advertising and promotion, online marketing and electronic commerce, word of mouth, firm decision making under competition, Bayesian methods, structural econometrics, empirical games.
2007-2009: Senior Marketing Analyst, TravelClick
2006-2007: Consultant, Capgemini
Entered program in 2009.
More information at www.paulhoban.com.