Place of Origin
Zitacuaro, Mexico

Education
M.S., Engineering, 2003; University of Toronto
B.S., Engineering, 2000; ITESM

Research Interests
Econometric models of consumer behavior - Bayesian methods - sociological and socio-psychological drivers of consumer behavior - social comparisons - social status

 Web site: http://sites.google.com/site/rbaresearch/

Entered Program in 2008