Jonathan Lim

Profile photo of Jonathan Lim
"How consumers think -- how they make sense of what they consume on a daily basis -- has implications for what they buy, act, feel, and experience. Understanding their thinking is thus the key to understanding them."

Marketing PhD Student


Place of Origin
Anaheim, California

BA in Business Administration
BA in Psychology 
University of California, Irvine
Irvine, California

Primary Research Interests
Attribution, Language

Entered program in 2013