Flexibility and Specializations

You'll have the option to select the sequence of key core courses (marketing and finance) and electives in your first year. This flexibility will build in-depth expertise in your chosen career and help you prep for your internship interviews. You may wish to add a specialization to customize your academic preparation even further according to industry and function.


There are so many developing trends in today’s business environment it can be hard to keep up. Electives can help you explore new directions and expand your worldview. Or, maybe you’ve already set your sights on a particular function. Electives are there for you, too.

For example, here are three new electives:

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    Sanjay Sood's "Digital Marketing Strategy" 
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    "Innovations in Sports Marketing" by Eric Johnson
  • »
    "Examining the Video Game Industry" by Brian Farrell

Flexibility & Specializations

Right from the start, you are in control. You pick marketing or finance in the first quarter and the right electives in spring. This structure gives you the ability to pick the right courses at the right time to support your career goals. This is expressly intended to prepare you for your internships interviews, which get in full swing at the start of the winter quarter. If your recruitment timeline is not too heavy you could consider taking an elective in winter. For a list of all courses offered at UCLA Anderson, please refer to the UCLA General Catalog.

You will be able to delve deeper into your target industry or function by completing one of our specializations. Specializations require the completion of four courses from a list of suggestions that have been carefully chosen by faculty, alumni practitioners and recruiters.

Below is a brief sample of some of the courses in our specializations. To read full descriptions of these courses, and for a list of all courses offered at UCLA Anderson, please refer to the UCLA General Catalog.

Sample Courses:
- Corporate Financial Reporting
- Financial Reporting & Equity
Brand Management
Sample Courses:
- Consumer Behavior
- Advertising
- Marketing Strategy
Corporate Finance
Sample Courses:
- Corporate Valuation
- Risk Management
- Behavioral Finance
Easton Technology Leadership
Sample Courses:
- Technology Management
- New Product Development
- Intellectual Property
Sample Courses:
- Entertainment Marketing
- Entertainment Law
- Entertainment Business Models
Sample Courses:
- Entrepreneurship & Venture
- Business Plan Development
- Financing the Emerging Enterprise
Global Management
Sample Courses:
- Global Macroeconomy
- International Business Strategy
- International Business Law
Healthcare Management
Sample Courses:
- Business of Healthcare
- Global Perspective
- Health Law
- Quantitative Analysis for
  Health Systems
Kayne Investment Management

Sample Courses:
- Fixed Income Markets
- Options Markets
- International Financial Markets
Leaders in Sustainability
Sample Courses:
- Social Entrepreneurship
- Management in Public and
   Private Nonprofit Sectors
- Green Energy Entrepreneurship
Marketing Analytics
Sample Courses:
- Customer Assessment and Analytics
- Data Analytics for Marketing and Finance
- Tools and Analysis for Business Strategy
Real Estate
Sample Courses:
- Real Estate Finance &
- Real Estate Economics
- Real Estate Law & Taxation
Executive Development
Sample Courses:
- Negotiations Behavior
- Pay and Rewards in Organizations
- Managerial Decision Making
Social Impact
Sample Courses:
- Social Entrepreneurship
- Business and Environment
- Law & Management of Nonprofit Corporations