AMR/BCO

 

Strategically Applying Classroom Tools to Real-World Business Challenges

Forty-seven years ago, UCLA Anderson launched the nation's first field-study program — Applied Management Research. Its 3,000+ clients have included Fortune 500 companies, nonprofits, microfinance institutions and startups. As the capstone experience of each and every Anderson MBA's journey, students choose teams of peers to embark on a 20-week project in one of three directions. In the Management Field Study (traditional AMR), students can partner with a top organization to solve a key strategic issue. The Business Creation Option (BCO) gives entrepreneurs the chance to launch their companies while still in school. The Special Project Option allows teams to analyze a strategic issue facing an entire industry.

2015 - 2016 statistics

 

AMR Student Impressions

 
2015-16 Applied Management Research

Republic of Zambia, Zambia: Developing Business Tools to Assist the Zambian Government to Increase Trade with the United States Via the Africa Growth and Opportunity Act

2015-16 Applied Management Research

A Strategy to Brand Los Angeles — UCLA Anderson’s Consulting Team

2015-16 Applied Management Research

Kopernik, Bali: Recommendations on Launching a Social Enterprise to Develop Effective Waste Management Solutions in Bali

Project Industries

 

Below are a sample of the industries the AMR projects encompass:

Health Care

Real Estate

Entertainment & Sports

Hospitality (Food, Wine & Travel)

Technology

Finance

BCO Successes

 

BodySpec (Class of 2014)

Project Description: BodySpec provides individualized health information to health-conscious individuals. We offer full-body scans, utilizing dual-energy x-ray absorptiometry (DXA) scanning technology. These scans provide data about an individual’s muscle mass, body fat, and bone density at a more granular, accurate, and actionable level than any other body composition technology currently available in the fitness industry. Revenue will primarily be generated through scanning fees from individuals (an average of $90 per scan) and subscription fees from personal trainers to access client data.

Update: BCO project is thriving. They've hit many significant milestones and are enthusiastic about BodySpec, as well as helping out current Anderson students.

Sportifik (Class of 2014)

Project Description: Sportifik is creating a community of athletes and changing the way people participate in sports. We are providing amateur athletes and avid sports fans with the best means to easily organize and manage their sporting activities through a user friendly one-stop-shop mobile and web solution. Our platform will enable users to seamlessly partake in sporting activities in a fun and rewarding way while enabling them to meet members of their local communities who share a passion for the same sports.

Update: Still working on their startup and the project is ongoing in LA. They've raised a seed round, grown their user base and client base significantly. They’re still implementing the pivot they started during BCO and are looking to add another part to their project.

SmartestK12 (Class of 2014)

Project Description: To help teachers better understand their students. SmartestK12 transforms all assignments, assessments or classroom interactions into rich student data, allowing teachers, parents and school administrators to track each child’s learning in real-time and take actions to ensure academic growth. We feel that education is the foundation for human progress, and that each student deserves an education custom built to her or his needs. SmartestK12 aims to unleash the individual and create a sustainable, never-ending supply of future scientists, historians, mathematicians, authors, scholars and creative geniuses.

Update: The company is still up and running, they have created a new application called “Formative” and it’s very promising.

Past companies

 

Since 1967, the Applied Management Research (AMR) Program has connected MBA student teams with executives from more than 3,000 organizations around the world. Our various clients have included everything from Fortune 500 companies to nonprofits and startups.

The following is a list of clients our students have worked with in recent years.

  • AEG Marketing
  • Amgen, Inc.
  • Bank of America
  • Black and Decker
  • Broad Center
  • Cartoon Network
  • Cisco
  • Conservation International
  • Disney Internet Group
  • Dorchester Capital
  • Electronic Arts
  • FINCA
  • Fox Sports International
  • Genentech, Inc.
  • Hewlett-Packard Company
  • Hyundai Motor America
  • Independent Film & Television Alliance
  • J.D. Power
  • Jamba Juice
  • Johnson and Johnson
  • Kendall-Jackson Wines
  • Lockheed Martin
  • Los Angeles City Planning
  • Los Angeles Times
  • Mandalay
  • Mattel, Inc.
  • Microsoft Corporation
  • NBA
  • The North Face
  • Northrop Grumman Corporation
  • Panda Restaurant Group
  • Princess Cruises
  • RAND Corporation
  • Roll International
  • SBE
  • Solar Reserve
  • Southern California Gas Company
  • Starbucks Corporation
  • Sur La Table
  • Technicolor
  • Trader Joe's
  • Twentieth Century Fox
  • Verizon
  • Warner Bros.
  • X Prize Foundation
  • Xerox Corporation
  • Yahoo Inc.
  • YWCA Santa Monica