Capstone Project


Strategically Applying Classroom Tools to Real-World Business Challenges

UCLA Anderson offers a variety of options for the second year Capstone Project – another great way to customize your MBA experience. All of the Capstone Project options give students the opportunity to apply tools from the core curriculum to a real-world business issue, allowing them to experience the practical application of concepts and frameworks gained through the Anderson coursework. From the Applied Management Research (AMR) Program to the Business Creation Option (BCO) and Student Investment Fund (SIF), learn more about your options below.

Fifty years ago, UCLA Anderson launched the nation's first business school field-study program — Applied Management Research (AMR). Its 5,000+ clients have included Fortune 500 companies, nonprofits, microfinance institutions and startups. Students choose teams of peers to embark on a 2-quarter project to work organization to solve a key strategic issue. The AMR Program is held during fall and winter quarters of the second year and gives students an opportunity to expand their professional network, experience working in a completely new field, or explore potential career options for the future.

The Business Creation Option (BCO) gives entrepreneurs the chance to launch their companies while still in school. Students take two prerequisite courses to prepare their business plans, form teams of classmates, and apply to BCO during their first year. Selected projects will span 2 academic quarters during the second year (either fall & winter or winter & spring).

Other Capstone Project options include:

Student Investment Fund

Anderson Strategy Group – participation required first year and second year

NAIOP Real Estate Case Competition

2016 - 2017 Statistics


Past companies


Since 1967, the Applied Management Research (AMR) Program has connected MBA student teams with executives from more than 3,000 organizations around the world. Our various clients have included everything from Fortune 500 companies to nonprofits and startups.

The following is a list of clients our students have worked with in recent years.

  • AEG Marketing
  • Amgen, Inc.
  • Bank of America
  • Black and Decker
  • Broad Center
  • Cartoon Network
  • Cisco
  • Conservation International
  • Disney Internet Group
  • Dorchester Capital
  • Electronic Arts
  • Fox Sports International
  • Genentech, Inc.
  • Hewlett-Packard Company
  • Hyundai Motor America
  • Independent Film & Television Alliance
  • J.D. Power
  • Jamba Juice
  • Johnson and Johnson
  • Kendall-Jackson Wines
  • Lockheed Martin
  • Los Angeles City Planning
  • Los Angeles Times
  • Mandalay
  • Mattel, Inc.
  • Microsoft Corporation
  • NBA
  • The North Face
  • Northrop Grumman Corporation
  • Panda Restaurant Group
  • Princess Cruises
  • RAND Corporation
  • Roll International
  • SBE
  • Solar Reserve
  • Southern California Gas Company
  • Starbucks Corporation
  • Sur La Table
  • Technicolor
  • Trader Joe's
  • Twentieth Century Fox
  • Verizon
  • Warner Bros.
  • X Prize Foundation
  • Xerox Corporation
  • Yahoo Inc.
  • YWCA Santa Monica

AMR Student Impressions

2015-16 Applied Management Research

Republic of Zambia, Zambia: Developing Business Tools to Assist the Zambian Government to Increase Trade with the United States Via the Africa Growth and Opportunity Act

2015-16 Applied Management Research

A Strategy to Brand Los Angeles — UCLA Anderson’s Consulting Team

2015-16 Applied Management Research

Kopernik, Bali: Recommendations on Launching a Social Enterprise to Develop Effective Waste Management Solutions in Bali

Project Industries


Below are a sample of the industries the AMR projects encompass:

Health Care

Real Estate

Entertainment & Sports

Hospitality (Food, Wine & Travel)



BCO Successes


BodySpec (Class of 2014)

Project Description: BodySpec provides individualized health information to health-conscious individuals. We offer full-body scans, utilizing dual-energy x-ray absorptiometry (DXA) scanning technology. These scans provide data about an individual’s muscle mass, body fat, and bone density at a more granular, accurate, and actionable level than any other body composition technology currently available in the fitness industry. Revenue will primarily be generated through scanning fees from individuals (an average of $90 per scan) and subscription fees from personal trainers to access client data.

Update: BCO project is thriving. They've hit many significant milestones and are enthusiastic about BodySpec, as well as helping out current Anderson students.

Sportifik (Class of 2014)

Project Description: Sportifik is creating a community of athletes and changing the way people participate in sports. We are providing amateur athletes and avid sports fans with the best means to easily organize and manage their sporting activities through a user friendly one-stop-shop mobile and web solution. Our platform will enable users to seamlessly partake in sporting activities in a fun and rewarding way while enabling them to meet members of their local communities who share a passion for the same sports.

Update: Still working on their startup and the project is ongoing in LA. They've raised a seed round, grown their user base and client base significantly. They’re still implementing the pivot they started during BCO and are looking to add another part to their project.

SmartestK12 (Class of 2014)

Project Description: To help teachers better understand their students. SmartestK12 transforms all assignments, assessments or classroom interactions into rich student data, allowing teachers, parents and school administrators to track each child’s learning in real-time and take actions to ensure academic growth. We feel that education is the foundation for human progress, and that each student deserves an education custom built to her or his needs. SmartestK12 aims to unleash the individual and create a sustainable, never-ending supply of future scientists, historians, mathematicians, authors, scholars and creative geniuses.

Update: The company is still up and running, they have created a new application called “Formative” and it’s very promising.