Capstone Project


Strategically Applying Classroom Tools to Real-World Business Challenges

UCLA Anderson offers a variety of options for the second year Capstone Project – another great way to customize your MBA experience. All of the Capstone Project options give students the opportunity to apply tools from the core curriculum to a real-world business issue, allowing them to experience the practical application of concepts and frameworks gained through the Anderson coursework. From the Applied Management Research (AMR) Program to the Business Creation Option (BCO) and Student Investment Fund (SIF), learn more about your options below.

Fifty years ago, UCLA Anderson launched the nation's first business school field-study program — Applied Management Research (AMR).Its 5,000+ clients have included Fortune 500 companies, nonprofits, microfinance institutions and startups. Students choose teams of peers to embark on a 2-quarter project to work organization to solve a key strategic issue. The AMR Program is held during fall and winter quarters of the second year and gives students an opportunity to expand their professional network, experience working in a completely new field, or explore potential career options for the future.

The Business Creation Option (BCO) gives entrepreneurs the chance to launch their companies while still in school. Students take two prerequisite courses to prepare their business plans, form teams of classmates, and apply to BCO during their first year. Selected projects will span 2 academic quarters during the second year (either fall & winter or winter & spring).

Other Capstone Project options include:

Student Investment Fund

Anderson Strategy Group

NAIOP Real Estate Case Competition

2016 - 2017 Statistics


AMR Student Impressions

2015-16 Applied Management Research

Republic of Zambia, Zambia: Developing Business Tools to Assist the Zambian Government to Increase Trade with the United States Via the Africa Growth and Opportunity Act

2015-16 Applied Management Research

A Strategy to Brand Los Angeles — UCLA Anderson’s Consulting Team

2015-16 Applied Management Research

Kopernik, Bali: Recommendations on Launching a Social Enterprise to Develop Effective Waste Management Solutions in Bali

Project Industries


Below are a sample of the industries the AMR projects encompass:

Health Care

Real Estate

Entertainment & Sports

Hospitality (Food, Wine & Travel)



BCO Program


Alex Kim FTMBA ’17 (top left), Ryan Kennelly FTMBA ’17 (top right), Erica Suk FTMBA ’17 (bottom left), Theo Lee FTMBA ’17 (bottom middle), and Mike Kim FT MBA ’17 (bottom right) of BCO Team KPOP Foods in the Marion Anderson Courtyard

The BCO experience provides MBA students with an interest in entrepreneurship to apply the concepts they have learned in their core and entrepreneurship classes to the development of a start-up business. Students will formulate strategies for the sales, marketing, operations, finance, accounting and management functions of a start-up business. In doing so, students also learn how to develop and test hypotheses, conduct effective primary and secondary research and ultimately produce a strategic business plan or implementation plan for their start-up business.

BCO Stats


BCO Success Stories


UCLA Anderson
BodySpec (Class of 2014)

BodySpec provides individualized health information to health-conscious individuals. We offer full-body scans, utilizing dual-energy x-ray absorptiometry (DXA) scanning technology.

UCLA Anderson
Sportifik (Class of 2014)

Sportifik is creating a community of athletes and changing the way people participate in sports.

UCLA Anderson
SmartestK12 (Class of 2014)

To help teachers better understand their students. SmartestK12 transforms all assignments, assessments or classroom interactions into rich student data, allowing teachers, parents and school administrators to track each child’s learning in real-time and take actions to ensure academic growth.

BCO Blog


UCLA Anderson
Student entrepreneur taps into UCLA resources to 'grow' his news website

The entrepreneurial spirit is nothing new at UCLA Anderson. Among the many opportunities available to M.B.A students with innovative ideas is a chance to start or plan their own company while still in school through the Business Creation Option of the Applied Management Research field study project.

UCLA Anderson
No Guesswork, No Guilt: Goodbye Hangry, Hello officebites

UCLA Anderson MBA students conduct Applied Management Research field study projects in lieu of a thesis. Anderson gives full-time students the Business Creation Option in which entrepreneurs launch companies while still in school.

UCLA Anderson
AMR: Business Creation Option (BCO) Spotlight on GOshopping

As a part of the AMR program, students have the opportunity to pursue a "Business Creation Option" (BCO) project which gives entrepreneurs the chance to launch their companies while still in school, or be on a team to help one of your classmates launch his/her company.

UCLA Anderson
Prestigious Awards for UCLA Anderson Class of 2017 Field Study Teams

UCLA Anderson proudly announces the Class of 2017 winners of the Deloitte Consulting Award for Management Consulting Achievement, the Sedgwick Award for Best AMR/BCO Written Report and the Union Bank BCO Award.

BCO Mentors