Noah Goldstein

Noah J. Goldstein is Assistant Professor of Human Resources and Organizational Behavior at the UCLA Anderson School of Management. He also holds a joint appointment in the UCLA Psychology Department. Goldstein joined the UCLA faculty after serving on the faculty of The University of Chicago Booth School of Business.

Professor Goldstein's primary line of research involves the study of the factors that lead people to change their behaviors. His scholarly research and writing on the topics of persuasion, conformity, and compliance have been published in academic outlets such as Journal of Personality and Social Psychology, Journal of Consumer Research, Journal of Marketing Research, and Sloan Management Review, and in a recent book entitled Yes.

Dr. Goldstein has consulted for a number of private and public institutions, including Accenture, the United States Forest Service, and the United States Census Bureau. Goldstein is also on the Scientific Advisory Boards of the Allianz Global Investors Center for Behavioral Finance and Express Scripts's Center for Cost-Effective Consumerism.

Professor Goldstein has taught Organizational Behavior, Leadership Foundations, and Persuasive Communication to students at UCLA Anderson. 


B.S. Human Development, 2000, Cornell University
M.A. Social Psychology, 2004, Arizona State University
Ph.D. Social Psychology, 2007, Arizona State University 

Persuasion, Conformity, Social Norms, Social Judgment