Curriculum

The Program is No Longer Accepting Applications for Fall 2015. Please Contact the Program Office for Additional Program Information.

MODULE I

Microeconomics
Apply microeconomic analysis-modeling behavior of the consumer and the business-as a fundamental tool in strategic decision-making. New modeling techniques provide realistic frameworks to understand how markets work and the environment in which firms operate.

Operations
Hone your firm's competitive edge by most effectively responding to demand. The adaptive discipline of operations management ensures that goods and services are delivered in the right quantity, at the right time, to the right consumer and at the right price. Leadership
Leadership is first an act of self-awareness, then of changing people's behavior about things that matter. This course combines self-assessment with interpreting your environment-networks, power and influence-to move your organization in the best possible direction.

Leadership
Leadership is first an act of self-awareness, then of changing people's behavior about things that matter. This course combines self-assessment with interpreting your environment-networks, power and influence-to move your organization in the best possible direction.

 

MODULE II

Marketing Strategy & Policy
Gain a solid foundation for strategic marketing and a sophisticated awareness of latest developments, as you learn to harness both qualitative and quantitative analysis of marketplace factors to grow your business and sustain it over time.

Data Analysis & Management Decisions
Make informed predictions about the outcomes of potential actions using rigorous analysis. This course will equip you with the basic framework and tools for summarizing data, making inferences, and making meaningful predictions to support the decision-making process.

Global Economy
Gain eminently practical understanding of how macroeconomic conditions affect the international economy, specific industries and individual businesses. This course provides the analytical framework to map, in real time, the possibilities for your organization as they evolve.

 

MODULE III

Strategic Finance
Embrace finance as a powerful tool for understanding and implementing your organization's strategy, and creating and sustaining value through investment and financial structure. International issues will take a central position in the discussion.

Financial Analysis & Management Control
Find the meaning behind the numbers to help drive performance. Analysis of financial statements reveals the underlying economic events. This study of accounting and non-accounting information systems emphasizes how to use information for decision-making and control.

Managing Technological Innovation Process
Become a catalyst for innovation across your organization. This course introduces the stages, methods and critical elements of innovation processes and routines, focused on a key question: How can a team learn to innovate? In a real-world scenario, you will learn by doing.

 

MODULE IV

Building & Managing Strong Brands in the Global Market
Brands are one of the most valuable assets of a company. They play a key role in creating value for consumers and shareholders. This course provides concepts, models and methods to understand how brands acquire and sustain value in the marketplace.

Negotiations Behavior
Develop your negotiating abilities through practice in an inter-cultural context, grounded in rigorous analysis and reflection. Skillful negotiation is the hallmark of the successful chief officer, and as the diverse workplace and marketplace evolve, a critical factor in your trajectory.

Management Practicum I
Spanning two modules, this highly relevant, team-based consulting project allows participants to "test-drive" the frameworks and tools acquired in the program by applying them to real-life business dilemmas, in a multinational context. Each team researches and analyzes a specific issue an actual leading business is confronting. The end result is an in-depth business plan that incorporates financial, marketing, operational and strategic recommendations.

 

MODULE V

Strategy
See how leaders in both emerging and developed economies create unique value propositions that exploit turbulent times to earn sustained success. Innovative conceptual frameworks and analytic tools for assessing and executing those strategies are explored.

Corporate Entrepreneurship
Examine the critical aspects of starting and developing a new enterprise, or building an existing business-from recognizing and exploiting opportunities in the emerging economies of Latin America to managing growth in the context of economic development.

Strategic Leadership & Implementation
Enhance your knowledge and competency in leadership. This covers academic research, skill development and application, and self-discovery. You will emerge better able to build consensus, develop subordinates, give and receive feedback, and manage organizational change.


 

MODULE VI

Business Sustainability & the Environment
Learn what you need to know about environmental issues to make your company more successful. Sustainability means very different things in different contexts; this course exposes you to the full range, with an in-depth focus on a particular industry and company of your choice.

Managing in the Global Service and Information Economy
Master the strategic use of new information and communication technologies to create business value and compete effectively, in pace with "service industrialization", the primacy of knowledge assets and processes, rapidly evolving industries, and continuing globalization.

Management Practicum II
This is a continuation of Management Practicum I