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Building & Managing Strong Brands in the Global Market Brands are one of the most valuable assets of a company. They play a key role in creating value for consumers and shareholders. This course provides concepts, models and methods to understand how brands acquire and sustain value in the marketplace.
Negotiations Behavior Develop your negotiating abilities through practice in an inter-cultural context, grounded in rigorous analysis and reflection. Skillful negotiation is the hallmark of the successful chief officer, and as the diverse workplace and marketplace evolve, a critical factor in your trajectory.
Management Practicum I Spanning two modules, this highly relevant, team-based consulting project allows participants to "test-drive" the frameworks and tools acquired in the program by applying them to real-life business dilemmas, in a multinational context. Each team researches and analyzes a specific issue an actual leading business is confronting. The end result is an in-depth business plan that incorporates financial, marketing, operational and strategic recommendations.
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