Curriculum

Program Schedule

 
year
Session 1
Session 2
Session 3
1st

Macro Economics & Asian Business Environment

Economic Analysis for Managers

Contemporary Issues in Business (Services Management)

Data Analysis & Management Decisions

Financial Accounting

Strategic Leadership & Strategy Implementation

Logistics & Operations Management

Leadership and Managerial Skills

Corporate Finance

Entrepreneurship & Venture Initiation I

Management Practicum

2nd

Negotiations Behavior

Competitive Strategy & Business Policy

Entrepreneurship & Venture Initiation II

Corporate Governance, Business Law & Ethics

Marketing Strategy

Management Practicum

Management of Technology & Innovation

Corporate Sustainability or (2) Elective Courses*

Course Description

Year/Term Description
1/1 Macro Economics & Asian Business Environment
Provides a foundation for the understanding of the economic and political environments of business in Asia.
1/1 Economic Analysis for Managers
Develops principles of microeconomics to enable managers to more effectively manage customers, suppliers, competitors, employees and the regulatory environment. Participants will learn when and how to apply quantitative and qualitative tools in situations of scarce resources, competition and imperfect markets.
1/1 Contemporary Issues in Business (Services Management)
Focuses on the marketing and managing of services and complements the module Marketing Strategy and Policy. The Customer Asset Management unit focuses on acquiring, serving and retaining customers through managing customer lifetime value, customer segmentation, data mining and the application of customer relationship management (CRM) instruments such as loyalty programs.
1/2 Data Analysis & Management Decisions
Studies statistical model building with emphasis on managerial interpretation of statistical summary data. The course also covers classic statistics through multiple regression analysis to support subsequent courses in finance and marketing.
1/2 Financial Accounting
Familiarizes the manager with functions of accounting by focusing on the use of external financial reports to evaluate corporate performance and the use of accounting information for internal planning and control.
1/2 Strategic Leadership & Strategy Implementation
Designed to address several fundamental aspects of leading complex organizations, placing particular emphasis on the importance of developing well-aligned, high-performance organizations and examines the challenges of leading change in organizations. The primary goals are to enable students to develop an organized point of view on strategic leadership and increase awareness of themselves as leaders.
1/3 Logistics & Operations Management
Introduces the functional areas of logistics and operations management, with a focus on more current developments and their strategic and managerial significance.
1/3 Leadership and Managerial Skills
Combines comparative (East-West) sociological and psychological perspectives on management to provide an understanding of the imperatives of managing complex organizations as well as enhancing leadership and managerial skills.
1/3 Corporate Finance
Covers some of the most important topics in managerial finance. Emphasis is placed on the optimal allocation of resources for both individuals and corporations.
1/3 Entrepreneurship & Venture Initiation I
Introduces basic tools and jargon required for entrepreneurial ventures that require financing or management of intellectual property. Teaches the terminology used by lawyers, accountants, venture capitalists and other investors when forming and financing new companies. Assesses feasibility of business concept and communication to potential investors, employees, and business partners.
1/1 Management Practicum
A double module, in lieu of a master’s thesis, the Management Practicum is a global strategic integrative consulting project. Designed to allow participants to work in teams to employ and enhance the tools and concepts learned in the classroom and bring analytical thinking to problems of strategic importance for real businesses and organizations. Rather than merely report data on an existing situation, teams actively challenge a company’s strategic framework within changing external environments and industries and recommend viable action plans. A UCLA Anderson and a NUS Business School faculty member supervise the project to ensure that students’ work and contribution adhere to the rigorous academic requirements of the program.
2/4 Negotiations Behavior
Presents theoretical principles and concepts from psychology, sociology and economics through lectures and readings, with focus primarily on improving practical negotiating skills through experiential learning (i.e., negotiations simulations).
2/4 Competitive Strategy & Business Policy
Addresses how general managers enhance and sustain business performance. The course covers analytical and conceptual tools that are aids to the development of judgment. The fundamental focus is not on tools but on sharpening skills to develop more robust judgments in the face of uncertainty and complexity.
2/4 Entrepreneurship & Venture Initiation II
Introduces basic tools and jargon required for entrepreneurial ventures that require financing or management of intellectual property. Teaches the terminology used by lawyers, accountants, venture capitalists and other investors when forming and financing new companies. Assesses feasibility of business concept and communication to potential investors, employees, and business partners.
2/4 Corporate Governance, Business Law & Ethics
Discusses the importance of corporate governance and the mechanisms that help control managerial behavior. The law and ethics section also enables participants to think critically about contemporary ethical issues and dilemmas faced by businesses and their stakeholders.
2/4 Marketing Strategy
Covers strategic marketing decisions, including development of marketing objectives and implementation of strategies through pricing, channel, promotion and new product decisions.
2/4 Management Practicum
A double module, in lieu of a master’s thesis, the Management Practicum is a global strategic integrative consulting project. Designed to allow participants to work in teams to employ and enhance the tools and concepts learned in the classroom and bring analytical thinking to problems of strategic importance for real businesses and organizations. Rather than merely report data on an existing situation, teams actively challenge a company’s strategic framework within changing external environments and industries and recommend viable action plans. A UCLA Anderson and a NUS Business School faculty member supervise the project to ensure that students’ work and contribution adhere to the rigorous academic requirements of the program.
2/4 Management of Technology & Innovation
Presents fundamental strategies and frameworks to analyze and evaluate various alternatives to creating, implementing, marketing and managing new technologies. An important part of the course is how to differentiate among technology products, market them to tightly focused market segments and develop effective competitive strategies. Frameworks studied include: the technology adoption curve; developing whole products; managing disruptive technology adoption; managing through strategic dissonance; and compelling value creation.
2/4 Corporate Sustainability or (2) Elective Courses*
Blocks Description
June Real Estate Investment & Finance
Provides a foundation for the understanding of the economic and political environments of business in Asia
June Mergers & Acquistions
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June Modeling & Valuation for Entrepreneurs
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June Business Law for Managers & Entrepreneurs
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June Business Strategy in Emerging Markets
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June One to One Marketing
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August Venture Capital & Private Equity
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August Corporate Entrepreneurship
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August Deals: Strategy and Structure
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August Thinking on Your Feet
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August Entrepreneurial Technology Commercialization & Innovation Management
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August Managerial Decision Making
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