The Strategic Management Research (SMR) Program of the Executive MBA Program involves two parallel strategic objectives: One for companies and one for EMBA students.
For the companies, the SMR Program is an opportunity to envision the next stage of strategic planning as it is mapped by a group of experienced professionals and presented in both strategic presentation and written report.
For the students, SMR is an opportunity to deploy all they have learned to help a real company, who has a real business challenge to create an in-depth strategic business plan.
SMR CONSULTING TEAMS/CLASS PROFILE 2015 view >>
EMBA's Strategic Management Research (SMR) Program provides organizations around the world an opportunity to engage a consulting team of experienced professionals who are students in the UCLA Anderson EMBA program.
The SMR Program matches companies and organizations around the world with five to six Executive MBA students in their final year of study. The EMBA team represents a cross-section of business functions and specialties, such as marketing, finance, technology and operations. EMBA students have an average of 14 years professional experience and collectively contribute an estimated 2,000 hours to the strategic plan for each company.
The EMBA students and company representatives agree on a scope of work that will result in an in-depth strategic business plan as instructed by the organization's management. The plan typically involves:
· Launching a new product or service into an existing market
· Launching an existing product or service into a new geographical market
· Offering an existing product or service into a new market segment
· Developing a new product or service for a specific market segment
· Leveraging existing intellectual property into new products/services and new markets
· Providing an in-depth analysis of an organization's restructuring, reorganization or acquisition plans
The strategic plans incorporate financial, marketing, operational and strategic recommendations based on extensive primary and secondary research that the team will conduct. The plans can include an analysis of the organization's value proposition in relation to the competitive environment.
Supporting UCLA Anderson students are experienced faculty advisors who guide students through the six-month SMR course and field study project. Each project team is assigned a faculty advisor. The role of the faculty advisor is primarily to advise the students on their field study projects, not directly manage the interface with the companies. Faculty advisors, many of whom have directed and provided consulting services to leading companies located throughout the world, also teach during the six-month SMR course. They have been chosen as much or more for their generalist skills than their specialties.
The EMBA Strategic Management Research (SMR) Program at the UCLA Anderson School of Management is led and administered by individuals who have extensive experience and understanding of managing field study programs in both academic and professional settings, including the highly successful FEMBA Global Access Program (GAP). They are responsible for overall program design and management, and company recruiting activities. The staff team manages the field study course, student affairs, special events and operations for the SMR program. Please contact the individuals at the links below.
Prof. George Abe, Faculty Director
John Mamer, Senior Associate Dean
Gonzalo Freixes, Associate Dean
Dr. Elwin Svenson, Executive Director and Sr. Advisor, UCLA Vice Chancellor Emeritus
Francesca Baugh, Senior Director, Executive MBA Program
Brigitta Schumacher-Bradley, Associate Director, SMR