The Strategic Management Research (SMR) Program of the Executive MBA (EMBA) at UCLA Anderson involves parallel strategic objectives, one for the participating companies and one for individual EMBA students. For the companies, the SMR Program is an opportunity to envision the next-stage of strategic direction as it is mapped by a group of professionals as a requirement for their MBA degree and presented in both a strategic presentation and written report. For the students, the SMR program is an opportunity to continue to make strategic choices about their own professional development
The EMBA Strategic Management Research (SMR) Program provides organizations around the world an opportunity to engage a team of experienced professionals who are students in the UCLA Anderson EMBA program.
The SMR Program matches companies and organizations around the world with five to six UCLA Anderson Executive MBA students in their final year of study. The EMBA team represents a cross-section of business functions and specialties, such as marketing, finance, technology and operations. Enrolled in UCLA Anderson's Executive MBA program, the students, who each have an average of 14 years professional experience, collectively contribute an estimated 2,000 hours to the strategic plan for each company.
The EMBA students and company representatives agree on a scope of work that will result in an in-depth strategic business plan at the behest of an organization's management. The plan typically involves:
- Launching a new product or service into an existing market
- Launching an existing product or service into a new geographical market
- Offering an existing product or service into a new market segment
- Developing a new product or service for a specific market segment
- Leveraging existing intellectual property into new products/services and new markets
- Providing an in-depth analysis of an organization's restructuring, reorganization or acquisition plans
The business plans generally incorporate financial, marketing, operational and strategic recommendations based on extensive primary and secondary research that the team will conduct. The plans can include an analysis of the organization's value proposition in relation to the competitive environment.
Download SMR Program Informational Flyer