Applied Learning: EMBA 2012 Student Daniel Kehrer applies what he learns at UCLA Anderson to his business writing (weekly syndicated column, blog, web, etc.)

·Sebastian Edward's course: How to Create a Profitable Coupon Offer

·George Geis' accounting course: A Financial Statement Cheat Sheet for Business Owners

·Ed Leamer's macro economics course: A Great US Economic Indicator for Small Business

Kehrer's articles and posts appear in many places, including SCORE, the SBA-backed national non-profit that provides mentoring to 400,000 business owners and startups annually. SCORE also uses his columns to inform it's 13,000 business mentors nationwide. The White House-backed "Startup America" initiative also recently selected his site BizBest: Business Made Better as a featured resource for this new initiative supported by major US corporations.

Professor Ed Leamer was featured on a CNBC segment Friday, June 10 about the state of the nation's economy and whether or not a recovery is in the future.

What will it take for the US to stay competitive? What are the biggest issues for the economy moving forward? These are just a few of the questions tackled in the Wall Street Journal video series America: A Portfolio of Ideas. Watch Edward Leamer, economics professor and Director of UCLA's Anderson Forecast, discuss what America should do to promote economic growth in the years ahead.

Sandra R. Klein, EMBA Class of 2009, appointed by Court of Appeals as new Bankruptcy Judge for Central District of California: Chief Judge Alex Kozinski of the United States Court of Appeals for teh Ninth Circuit has announced the appointment of Sandra R. Klein to serve as a judge of the U.S. Bankdruptcy Court for the Central District of California. Ms. Klein will be sworn into office April 22 in Los Angeles. She will fill a judgeship left vacant by the retirement of Bankruptcy Judge Kathleen H. Thompson in January 2011. "Ms. Klein knows bankruptcy law well, has worked on a significant variety of bankruptcy related matters, and has demonstrated a commintment to public service. We welcome her to the bench in one of our busiest bankruptcy courts," Judge Kozinski said in announcing the appointment. Ms. Klein, 50, has been the acting cief of the Criminial Enforcement Unit of the Department of Justice, U.S. Trustee Program, since 2009. Her work focuses on detection and prosecution of criminal conduct in the bankruptcy system. Ms. Klein has served as a part-time adjunct professor at Loyola Law School in Los Angeles in 2003, 2005, and 2006. A native of Boston, Massachusetts, Ms. Klein Received her undergraduate degree in 1982 from the University of Massachusetts, where she graduated magna cum laude. She received her J.D. in 1992 from Loyola Law School, also graduating magna cum laude and serving as the comment editor for the Loyola International & Comparative Law Journal. Ms. Klein clerked for Circuit Judge Arthur L. Alarcon of the U.S. Court of Appeal for the Circuit from 1994 to 1995. She received her master's degree in 2009 from the UCLA Anderson School of Management, where she graduated as a member of its Honor Society. Ms. Klein was co-chair of the Law Student Mentoring Committe, WOmen Lawyers Association of Los Angeles, from 2004 to 2005.

Sylvia Haas, Director of EMBA Admissions, quoted in the Financial Times

UCLA Anderson Executive MBA Profile in Smart Business Magazine

April 2011, Interview with Senior Associate Dean Carla Hayn

March 2011, Interview with Associate Dean Gonzalo Freixes


US News and World Reports ranks UCLA Anderson Executive MBA as #6 in the nation. Read the full article here

US News

Fortune ranks UCLA Anderson Executive MBA Program as #7 in the nation. Read the full article here


EMBAs Excited

EMBA Alum, Dr. Kathy Magliato was interviewed by Barbara Walters on ABC, Friday February 4 from 10-11pm. Watch video here.

The December 2010 UCLA Anderson Forecast has been reported by the Associated Press, LA Times, and KABC-7.

Professor Ed Leamer was quoted in the November 2010 Ceridian-UCLA Pulse of Commerce Index that was featured in Calculated Risk and iMarketNews.


-In celebration of UCLA Anderson's 75th Anniversary, we now have a Social Media Portal. Visit and become a fan here!

Business Beyond Usual

Myricom Appoints Nanette Boden (EMBA Class of 2011) President and CEO

Nan Boden

Arcadia, California - September 8, 2010. Myricom, the technology leader in extreme-performance 10-Gigabit Ethernet solutions, today announced its Board of Directors has named Nanette (Nan) Boden as President and Chief Executive Officer.
"Nan is a proven executive with an impressive track record of contributing to Myricom's early success in High Performance Computing solutions, and taking the technology and company to the next level," said Robert Henigson, Chairman of the Board of Directors. "This step provides the leadership depth and strength we will need for the next phase of growth. Nan's executive management skills will be a great complement to the vision and passion for technology and products that run throughout the company."
Since helping found Myricom in 1994, Nan Boden has participated in nearly every aspect of Myricom's operations. She was named Executive Vice President in 1999, CFO in 2001, and CEO in 2010. Nan has been a member of Myricom's Board of Directors since 2001. She received her M.S. and Ph.D. degrees in Computer Science from the California Institute of Technology (Caltech), and her B.S. degree in Applied Mathematics from the University of Alabama.
"Myricom has a sound and growing customer base, a strong product and technology portfolio, and an excellent reputation for technology innovation," said Dr. Boden. "I am excited about our future opportunities and I look forward to working closely with the entire Myricom team to reach our goals."
About Myricom: Founded in 1994 as a Caltech spin-off, Myricom is the technology leader in extreme-performance 10-Gigabit Ethernet (10GbE) solutions specialized for vertical markets. Myricom first pioneered High Performance Computing (HPC) interconnect technology that helped fuel the growth of cluster computing. Now, with its fourth generation of networking products, Myri-10G, Myricom has achieved convergence between mainstream 10-Gigabit Ethernet and HPC technology, 10-Gigabit Ethernet with a supercomputing heritage. The majority of Myricom's sales today are for 10-Gigabit Ethernet applications with demanding latency or throughput requirements. Myri-10G delivers wire-speed UDP and TCP throughput, with optional firmware-accelerated offloads for financial trading, packet capture, video streaming and IPTV, HPC, and for other performance-sensitive vertical markets.
For additional information, please visit www.myri.com.

A big congratulations to Susan Dearing and EMBA Career Services! The Wall Street Journal ranked them #1 in the nation. Read more here: http://online.wsj.com/public/page/business-schools.html

On September 17, 2010, we had our first EMBA Director's Lunch of the 2010-2011 Admissions cycle. We had terrific turnout and are looking forward to our next on-campus event, the EMBA Application Workshop, on October 2, 10am-noon. Register here.

•The third quarterly UCLA Anderson Forecast was released on September 15, 2010. Read the Forecast here. EMBA Professor Ed Leamer is Director of the Anderson Forecast.

•Sylvia Haas, the Director of Admissions for the Executive MBA Program, was quoted in a Wall Street Journal article about business schools around the nation that offer rewards to alumni who refer new students.
Wall Street Journal

Rewarding Referrals
Executive M.B.A. Programs Boost Incentives for Alumni
September 2, 2010
In the past, alumni from Boston University's executive M.B.A. program who referred a new student received a leather padfolio with the school's logo. But starting this year, if the referred student enrolls, alumni can also expect a package of about $100 worth of books recommended by faculty.

Business-school administrators say alumni referrals are one of the best sources of qualified candidates for executive-degree programs-those geared toward senior managers, with classes typically held on weekends. And as more companies pull back on sponsoring employees in such programs, business schools are looking to beef up their referrals by offering more incentives.

Boston University, University of Michigan Ross School of Business and Columbia Business School are working to formalize a previously casual process of alumni referrals, making it easier for alumni to know where to turn.

Many schools have also set up online submission forms and tracking systems for referrals.

'More Meaningful Gift'
And gifts are often more than just logo-bearing office supplies. Some schools offer cash or gift cards, and extend invitations to special events and receptions.

"What we're doing is giving them a more meaningful gift," says Lara Zelman, marketing manager for Boston University, whose past referral gifts have included $100 American Express gift cards.

Referrals are the main driver of applicants for executive M.B.A. programs, with 31% of students reporting they applied to a program because of an alumnus, according to 2009 survey data from the EMBA Council, a trade organization that serves executive M.B.A. programs.

Business schools usually spend a significant amount of time reaching out to company executives to convince them of the value of the program for their senior managers, but they've had to expand beyond those tactics as corporate sponsorship dwindles in a tough economic climate.

"There is more of an incentive to create [individual ties] rather than just a connection with the companies," says Michael Desiderio, executive director at the EMBA Council.

Once a referral comes through, many executive M.B.A. programs work hard to create a quick-and personal-connection with each applicant. Referrals through the online recommendation system for the University of Pennsylvania Wharton School's executive M.B.A. program instantly receive a form letter from the program's director and head of admissions, which asks them to reach out by phone or email.

But not all would-be M.B.A.s appreciate the hard sell. Sreedhar Manjigani, a senior operational risk manager at Bank of America who completed an executive M.B.A. at Duke University Fuqua School of Business in 2009, says being contacted by the admissions office caught him off guard.

After finding out about the program from a friend and submitting his GMAT score, Mr. Manjigani was called by admissions right away and asked to apply before the deadline, which was two weeks away.

Still, he enrolled the following year and has since referred people to the program.

Setting up a referral system, including a way to thank alumni who refer students, is a top priority this year at University of California-Los Angeles Anderson School of Management, says Sylvia Haas, director of admissions at UCLA's executive M.B.A. program. Right now, alumni referrals make up about 70% of students in UCLA's executive program, a number Ms. Haas would like to remain steady. She says she's also pushing for a formalized recommendation program to ramp up applications from harder to find applicants, such as women with a quantitative background.

Integral Role of Referrals
Similar tactics are deployed at executive M.B.A. programs offered abroad by U.S. schools. For Rutgers University, which has programs in Beijing and Shanghai catering to a mixture of Chinese nationals and expats, referrals are an integral part of the process, says Kelly Brantner executive director of the Asian operations at the Rutgers Business School. Since senior managers tend to switch in and out of assignments in China, the program depends on alumni to spread the word to appropriate applicants, she says. Alumni can receive a $200 gift certificate if a student enrolls.

Executive M.B.A. applicants, including those recommended by alumni, often have more than a 60% chance of being accepted-even at top programs.

Typically, at a top-tier school with 100 executive M.B.A. students per year, fewer than 170 will apply. (Top full-time programs, in contrast, have acceptance rates hovering at 15% and class sizes anywhere between 175 and about 900 students.)

A student referred by an alumnus has automatic ties to the school and is personally vested in building the brand, says Cary Barbour, global communications manager at International Business Machines Corp., who attended Columbia University's executive M.B.A. program, in part due to a supervisor's referral.

Ms. Barbour applied to two other programs, but says the connections she felt through Columbia's executive M.B.A. referral program, which launched in 2007, helped to sway her decision.

EMBA is featured in the September 2010 issue of Alaska Airlines Magazine
Alaska Airlines Logo
Associate Dean Gonzalo Freixes and Seth Burns, EMBA Class of 2010, are quoted. The article appears on pages 54-64, with the UCLA coverage on pages 61-64.

EMBA is featured in the September 2010 issue of Delta Airlines magazine, Sky

On page 101, the International Programs and SMR Program are featured on the opening page of the article with a photo of our EMBA/FEMBA group in Dubai. The following page contains a smaller photo of our EMBA/FEMBA group in Chile.


KFBW Radio Show
Featuring Andrew Greene, EMBA Class of 2011
KFWB logo
Segment 1: Introduction with Rob McLeroy

Segment 2: Jim Kushner

Segment 3: Larry Weintraub, CEO of FANSCAPE

Segment 4: Amy Castillo


Andrew Greene Photo