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>>Entertainment Management Association (EMA)


For more than 15 years, the UCLA Anderson Entertainment Management Association (EMA) has connected Anderson MBAs to the entertainment industry. The EMA is focused on preparing students for careers in the entertainment through a robust series of professional, networking and educational events. The organization works closely with alumni, faculty, the career center (Parker CMC), and the UCLA Anderson Center for Managing Enterprises in Media, Entertainment, and Sports (MEMES) to maintain UCLA Anderson as the pre-eminent entertainment MBA program in the country. Our dual focus on building strong professional networks and fostering deep industry knowledge helps our members achieve superior access to great employment opportunities in all major functional areas of entertainment and media. We currently have over 250 members.


Gavin Lurie
Mac Malik
VP - Alumni Relations
David Kulik
VP - Alumni Relations
Robin Kishner
VP - Corporate Relations
Craig Ferguson
VP - Corporate Relations
Shannon Kung
VP - Entertainment Career Night
Rachel Salvo
VP - Finance & Membership
Madhavi Marigold-Muppala
VP - International Relations
Emily Marmol
VP - Marketing
Katie Jones
VP - Music
Julian Baranowski
VP - Music
Rana Brahma
VP - New Media
George Chan
VP - New Media
Jilber Najem
VP - Gaming
Mayra Munguia-Herrera
VP - Special Projects
Naoki Osada
VP - Special Projects
Aimee Musil
VP - University Relations
Dan Driver
VP - Student Development
Jason Potts
VP - Student Development
Leonard Gomella
VP - Student Relations
Larry Haertel Jr.
VP - Student Relations
Bianca Nicoles
Larissa Benedek
VP - FEMBA Relations
John Voralik
VP - FEMBA Relations


Entertainment Career Night
Entertainment Career Night is one of the EMA's marquee events. A more formal event held in an upscale event space on-campus, it is a great way for the first and second year MBA students to learn more about different career opportunities directly from company representatives. The event includes multiple roundtable sessions enabling students to speak with employees from various firms in a more intimate group setting. There are also appetizers, cocktails, and drinks. Approximately 100-120 students attend this event and attendees in 2013 included Warner Bros., Disney, Fox, Paramount, Sony Pictures, and over 15 other companies.
Annual Alumni Mixer
The EMA's Annual Alumni Mixer gives students to the opportunity to connect with Anderson Alumni working in the entertainment industry in a more casual setting. Held in the Fall this event provides a touch point for networking at the beginning of the school year.
Studio Treks
Held over Winter Break and early in Winter quarter, Studio Treks are the EMA's signature events. Every year, Anderson students visit the major studios located in Los Angeles, to learn about both internship and full-time opportunities and to learn more about each company. Events at each studio include company presentations as well as networking receptions. Previous treks include Warner Bros., Paramount, Sony Pictures Entertainment, Hulu, and Universal Pictures.
NY & Silicon Valley Treks
During Winter Break and Winter quarter, Anderson students travel to New York City and Silicon Valley to connect with a variety of entertainment companies. The NY Trek has a focus on independent production companies and mini-major studios, while the Silicon Valley Trek exposes students to companies at the intersection of technology and entertainment.
101 Series & Interview Prep
The EMA has put together an extensive curriculum that is designed to set students up for success in recruiting and interviewing. The 101 Series and Interview Prep are held throughout the Fall and Winter quarters and span a variety of entertainment segments (i.e. TV, Film, Digitial Distribution, Gaming, etc.).
D48's (Dinner for eights)
Throughout the year the EMA organizes intimate Dinners for 8, in which one professional and eight students have the opportunity to dine together and discuss entertainment industry issues as well as learn about the professional's company and role. These dinners provide students the chance to develop an understanding of different roles in entertainment that they can take on upon graduation.
Fall/Spring Networking Mixers


Entertainment Strategy
Taught each spring and considers the development, assessment and implementation of strategy decisions in a variety of media and entertainment industries. It highlights the level of difficulty of developing and executing effective strategies because of both the quantitative fundamental economic characteristics of most entertainment industries, and the qualitative issues, such as managing talent and uncertainty.
Entertainment Marketing
Learn about the qualitative and quantitative aspects of marketing intellectual property across all platforms within entertainment. Industry professionals guest speak on a weekly basis.
Entertainment Law
Seasoned entertainment attorneys take the class through copyright law, talent contracts, nuances of film financing and distribution, and much more
Entertainment Business Models
Learn about the ways in which industry professionals are using complex valuation methods within their project specifics. This class highlights the ways to analyze projects within entertainment as the economics of entertainment are constantly changing. Weekly guest speakers
There's No Business Without Digital Business
Peter Guber takes the class through the importance of digital business and how it directly impacts the content and economic sides of media.
Producer's Program Courses
Enjoy the flexibility to take classes within UCLA's renown film school