For more than 15 years, the UCLA Anderson Entertainment Management Association (EMA) has connected Anderson MBAs to the entertainment industry. The EMA is focused on preparing students for careers in the entertainment through a robust series of professional, networking and educational events. The organization works closely with alumni, faculty, the career center (Parker CMC), and the UCLA Anderson Center for Managing Enterprises in Media, Entertainment, and Sports (MEMES) to maintain UCLA Anderson as the pre-eminent entertainment MBA program in the country. Our dual focus on building strong professional networks and fostering deep industry knowledge helps our members achieve superior access to great employment opportunities in all major functional areas of entertainment and media. We currently have over 250 members.
- Entertainment Career Night (Marquee event)
- Annual Alumni Mixer (Marquee Event)
- Fall Networking Mixer
- Meet studio recruiters and learn more about internships
- Spring Networking Mixer
- Meet studio recruiters and learn more about full time positions
- Studio Treks
- 101 Series
- General Entertainment, Film, TV, Video Games, Music, Digital
- NY Trek
- San Francisco Trek
- Career Prep - Interview workshops
- D48's - dinners with professionals
- Brown Bag Lunch series
- lunch with entertainment focused second years
- Entertainment Strategy
- Taught each spring and considers the development, assessment and implementation of strategy decisions in a variety of media and entertainment industries. It highlights the level of difficulty of developing and executing effective strategies because of both the quantitative fundamental economic characteristics of most entertainment industries, and the qualitative issues, such as managing talent and uncertainty.
- Entertainment Marketing
- Learn about the qualitative and quantitative aspects of marketing intellectual property across all platforms within entertainment. Industry professionals guest speak on a weekly basis.
- Entertainment Law
- Seasoned entertainment attorneys take the class through copyright law, talent contracts, nuances of film financing and distribution, and much more
- Entertainment Business Models
- Learn about the ways in which industry professionals are using complex valuation methods within their project specifics. This class highlights the ways to analyze projects within entertainment as the economics of entertainment are constantly changing. Weekly guest speakers
- There's No Business Without Digital Business
- Peter Guber takes the class through the importance of digital business and how it directly impacts the content and economic sides of media.
- Producer's Program Courses
- Enjoy the flexibility to take classes within UCLA's renown film school