UCLA I-Site Lean Startup Course

 

UCLA I-Site Lean Startup Course

The following is the preliminary syllabus of the UCLA I-Site Lean Startup Course:

Week Workshop
Week 1 Introduction to technology commercialization

Introduce core concepts of the Business Model Canvas and the Lean Startup taught by Professors Al Osborne and Nathan Wilson. Teams will do a preliminary “business model canvas” for their product. Teams will begin to assess potential market size and potential customers for their product.

Week 2 Teams will meet with mentors

Mentors will help teams assess the product’s market (e.g. total available market, serviceable addressable market, beachhead market) and opportunities. Teams will refine the “customer segments” building block of their business model canvas as needed.

Week 3 Customer value proposition

Lecture on core concepts of customer value proposition taught by PI Wilson. Teams will generate testable hypotheses for their compelling customer value proposition for their chosen customer segments.

Week 4 Teams will meet with mentors

Mentors will help assess results of customer value proposition hypothesis testing. Teams will decide to pivot, persevere or perish. The “value propositions” building block will be refined as needed and additional testable hypotheses may be formed.

Week 5 Channel strategy

Introduction to channel strategies to be taught by Professor Nathan Wilson. Teams will generate testable hypotheses on the more effective way to reach their potential customers.

Week 6 Teams will meet with mentors

Mentors will help teams assess the results of their channel hypotheses. Teams will decide to pivot, persevere or perish. The “channels” building block will be refined as needed and additional testable hypotheses may be formed.

Week 7 Customer relationships

Introductory lecture on customer acquisition, customer retention and upselling to be given by Professor Nathan Wilson. Teams will generate testable hypotheses about their potential customer relationships.

Week 8 Teams will meet with mentors

Mentors will help teams assess the results of their customer relationship hypotheses. Teams will decide to pivot, persevere or perish. The “customer relationships” building block will be refined as needed and additional testable hypotheses may be formed.

Week 9 Final presentations

All teams will present to the class, the professors and Professor Nathan Wilson. Teams will discuss the lessons learned and outline their intended next steps to pursue their product. Teams that persevere or pivot are expected to validate the remaining building blocks of the business model canvas after the course ends.

 

Each lecture will be two hours. In addition to the core topics discussed above, specialty topics to be introduced throughout the quarter as time permits include:

  • Intellectual property considerations for entrepreneurs including core IP concepts (patents, copyrights, trademarks and trade secrets)
  • Legal issues for entrepreneurs including contracts, licensing agreements and IP portfolio management
  • Legal forms available to startups (i.e. corporation, S-corporation, LLC, partnership, etc.)