Entrepreneur Spotlight

The Adult Version Of Razor's Awesome Crazy Cart Is Now Available

Ali Kermani of Razor Scooter

Ali Kermani ('09)

It’s one thing to have the hottest item on a kid’s wish list: the Crazy Cart. It’s another to have adults yearning for the same rush and capitalizing on it. Crazy Cart Founder and CEO Ali Kermani (’09) recently launched Crazy Cart XL: more power, more space and more fun.

Your Body To Spec - Find Out What You Are Made Of

Bodyspec Elaine Shi and Bryce Luken

Elaine Shi ('14) and Bryce Luken ('14)

BodySpec provides affordable medical-grade health and metabolic assessments to help you achieve your goals. We offer the nation's most affordable DXA scan, which is the most accurate body fat test available. We also offer RMR tests, VO2 max tests, and nutrition coaching services.

Sugarfina Is A Love Story

Sugarfina by UCLA alumn Rosie O'Neil

Rosie O'Neill ('05)

Double Bruin Rosie O'Neill (B.A. '00, '05) always wanted to pursue work that combined both business and creativity. In 2012, she applied her years of experience working in marketing for Mattel and co-founded Sugarfina, a gourmet candy boutique for grown-ups. After successfully launching their online store, Sugarfina opened the Beverly Hills flagship, and now Sugarfina has retail locations throughout the country to serve sugar lovers.

Contemporary Design With A Purpose

Sheeva Sairafi

Sheeva Sairafi (FEMBA '15)

Following her experience as a buyer for a major national clothing and personal accessories retailer, Sheeva Saraifi wanted to create a fresh approach to feel-good shopping. Saraifi harnessed her public-spirited goodwill, love for design and entrepreneurial zeal, and in summer 2015 launched Local and Lejos, a digital marketplace for conscious consumerism. Local and Lejos sells home goods that are created by artisans (predominantly women) in developing economies.

A Mind For Entrepreneurship

Leo Petrossian of Neural Analytics

Leo Petrossian ('14)

When Leo Petrossian (’14) was introduced to one of his company co-founders and the idea that would later become the basis for their company, Neural Analytics, it didn’t go well. “Robert was pitching that day and I was heckling him from the audience while [co-founder and friend] Dan was chuckling under his breath,” says Petrossian.

As His Company Takes Flight, UCLA Anderson Alumnus Derek Herrera Aligns His Incentives

Derek Herrera, former US Marine, entrepreneur and UCLA Anderson graduate

Derek Herrera ('15)

As a United States Marine, he was awarded the Bronze Star with V, Purple Heart, Combat Action Ribbon, and the Navy and Marine Corps Achievement Medal. He conducted humanitarian assistance in Haiti and trained in several locations in the Middle East.

Behavioral Health Works

Rob Douk, UCLA Anderson Wooden Fellow

Rob Douk (GEMBA '15)

Dr. Rob Douk's company Behavioral Health Works addresses the rise of autism and how it is being handled across schools and clinics around the country. Behavioral Health Works occupies a 20,000-square-foot office with more than 300 full-time therapists and is listed as one of Inc. Magazine’s fastest growing companies, two years running.

Clothing Made To Fit Your Life, Not The Other Way Around

Eunice Cho of Aella

Eunice Cho (FEMBA '14)

Painter-turned-fashion-entrepreneur Eunice Cho was inspired during business school to find clothing that was both comfortable and suitable to wear for the interviews she went on. After two years of research and development, the new designer founded Aella, a full line of office-ready clothing that includes trousers, blazers, pencil skirts and T-shirts — all of them made in Los Angeles.