Events

Morrison Calendar

Date Event
Saturday
March 4, 2017
8:00 a.m. - 4:00 p.m.
Retail Business Association Evolve Conference: The Connected Consumer
In today’s world, checking store inventory online, virtual dressing rooms, and same-day delivery are becoming the norm — and often expected. Consumers demand the most convenient experience, which often melds the digital and physical shopping worlds.
Date Event
February 5, 2016 Derek D. Rucker: "Power and Communion: When the Powerless Evince More Versus Less Prosocial Behavior." 
February 12, 2016 Samir Mamadehussene: "Do Low Price Guarantees Hurt Consumers? Theory and Evidence"
February 5, 2016 Tom Gilovich: "We'll Always Have Paris: The Hedonic Payoff from Experiential and Material Investments"
January 29, 2016 Alexander MacKay: "The Structure of Costs and the Duration of Supplier Relationships"
January 22, 2016 Eesha Sharma: "Discretionary Debt: Drivers of Willingness To Borrow for Experiences and Material Goods"
January 20, 2016 Bradley Shapiro: "Advertising in Health Insurance Markets"
January 8, 2016 Ayman Farahat: "Empirical Evaluation of the Cost of Intrusive Ads"
November 13, 2015 "The Power of Rankings: Quantifying the Effects of Rankings on Online Consumer Search and Choice"
November 6, 2015 "Algorithm Aversion: People Erroneously Avoid Algorithms After Seeing Them Err"
November 3, 2015 "Competing Fundraising Models in Crowdfunding Markets"
October 30, 2015 "How Do Vertical Contracts Affect Product Assortments?"
October 23, 2015 "Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising"
October 16, 2015 "Product Similarity Network in the Motion Picture Industry"
October 6, 2015 "Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity"
September 28, 2015 "Measuring Substitution and Complementarity among Offers in Menu Based Choice Experiements"

Morrison Center for Marketing and Data Analytics