Consulting Teams

Students across all MBA degree programs gain invaluable marketing expertise through field studies, during which a vast amount of research is conducted and a consulting grade strategic plan is presented to a corporation. Many of these projects involve a deep dive into the marketing of a Fortune 500 company or premier nonprofit organization.

The field study, or Applied Management Research, stands in lieu of a master's thesis for all domestic and international MBA students. While most touch on many disciplines at once, a number are specific to marketing. To learn more about our AMR program, click on any of the links below.


Applied Management Research, real-world experience as your thesis.

AMR is designed to challenge MBA students to fully integrate their academic learning into an actual business application. It is an opportunity for students to demonstrate the skills and knowledge they have gained at UCLA Anderson, and it is the final requirement for completing the MBA degree.

Learn how an Anderson AMR team worked with the Mayor's office to develop a strategy to rebrand the city of Los Angeles.


Hear what students and business executives are saying about our Applied Management Research Program.

Rodger Sanders, Director, Global Customer Support Operations, Blizzard Entertainment

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Mike Keown, President and CEO, Farmer Brothers Coffee

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Kyle Forrest ('14), MBA Candidate, UCLA Anderson School of Management

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Morrison Center for Marketing and Data Analytics