Students across all MBA degree programs gain invaluable marketing expertise through field studies, during which a vast amount of research is conducted and a consulting grade strategic plan is presented to a corporation. Many of these projects involve a deep dive into the marketing of a Fortune 500 company or premier nonprofit organization.
The field study, or Applied Management Research, stands in lieu of a master's thesis for all domestic and international MBA students. While most touch on many disciplines at once, a number are specific to marketing. To learn more about our AMR program, click on any of the links below.