Conferences & Events

Conferences & Events

Date Event

February 23, 2018

Retail Business Association Evolve Conference: The Connected Consumer

In today’s world, checking store inventory online, virtual dressing rooms, and same-day delivery are becoming the norm — and often expected. Consumers demand the most convenient experience, which often melds the digital and physical shopping worlds.

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Wednesday, May 16 - Friday, May 18, 2018 

Theory and Practice of Marketing (TPM) Conference

The TPM Conference is motivated by the belief that a big part of the marketing academia is a bit too far removed from addressing substantive problems and focuses on more narrow methodological issues and esoteric phenomena disconnected with real world application. A lack of susbtative focus not only threatens to make our field irrelevant, but also undermines the legitimacy of research at business schools.

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Date Event
March 4, 2017

Retail Business Association Evolve Conference: The Connected Customer

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February 9, 2017

MSI Conference: Harnessing Marketing Analytics for Business Impact

How can firms deploy analytics beyond advertising to innovation, distribution, and pricing for maximum impact? Join us at the forefront of marketing analytics and data science, as industry and academic leaders present the latest research and case studies on these questions:

            How can marketers expand the role of marketing analytics toward a full integration of the marketing mix?
            What are the benefits and risks of real-time marketing analytics? Can marketing decisions be delegated to automated systems?
            How can analytics establish causality between marketing activities and business performance? What is the role of marketing experimentation?
            What is the role of marketing analytics in dynamic pricing strategies?
            Should marketing analytics try to optimize short-term metrics, such as ROI or profitability, or long-term metrics, such as brand value or customer equity?
            How can we improve the communication of analytics findings to managers, so that models are put in practice?

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