Center Leadership

“It is essential that we are always putting our mantra Think in the Next to task. Don and Sherie Morrison’s generous contribution makes this possible. The Morrison Family Center for Marketing Studies and Data Analytics affirms UCLA Anderson’s commitment to be the top business school in the field of marketing — keeping our graduates at the leading edge of business."

Aimee Drolet Rossi

Center Leadership

UCLA Anderson Keith Chen

Randolph E. Bucklin

Faculty Director

Peter W. Mullin Chair in Management, Professor of Marketing

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UCLA Anderson

Riana Hull

Program Coordinator