EDUCATION LIKE NO OTHERAnderson is the first top-tier business school to offer a concentration in Entertainment Management. MEMES has pioneered a unique teaching model in which top executives co-teach an entire course along with one of our leading faculty to deliver a comprehensive education unlike any other. LEADING EDGE COURSES > Digital Business - Peter Guber, CEO Mandalay Entertainment/Richard Rosenblatt, CEO, Demand Media> Entertainment Business Models - Harry Sloan, Chairman/CEO Global Eagle Acquisition Corporation/Andrew Ainsle > Entertainment Law - Steve Krone> Entertainment Marketing - Sanjay Sood> Intellectual Property for Managers - Douglas Lichtman> Online Marketing & Web Analytics - Arike Audenhart> Strategy Management in Entertainment Industries - Derek Alderton > Sports Marketing Management - Luis Goyanes > Content Creation in the Digital Age - John MacDonald, former COO/EVP Programming and Digital, OWN
These courses include real world projects that provide valuable exposure and unprecedented experience.
APPLIED MANAGEMENT RESEARCH (AMR) AND CLASS PROJECTS AMRs combine teams of three to five students with executives from media, entertainment, and sports organizations around the world. Each team completes an in-depth strategy study in partnership with an organization's leadership team. Past AMR and class projects have been conducted with NBC Universal, CBS Interactive, Electronic Arts, and Mandalay Entertainment among others.
SUMMER INSTITUTES Each summer, MEMES offers a series of six-week experience programs providing undergraduate students and young professionals a one-of-a-kind multi-disciplinary entrée into media, entertainment and sports. The Institutes are comprised of a high profile, team-based internship project, along with class discussions, industry events and other networking activities. Currently, this program includes one required course- The Business of Media and Sports: Leading Change in Challenging Times-and two elective tracks focusing on entertainment, The Creation and Marketing of Entertainment Brands, or sports, The Business of Sports. For more details about enrollment, please visit http://www.summer.ucla.edu/institutes/management/overview.htm
My AMR project was a start-up that marketed tools to make creating and revising legal contracts easier. It won a competition at Anderson and opened the door to venture capitalists. It’s hard to conceive the impact Anderson has on converting ideas to action.