Media, Entertainment & Sports Conference

Media, Entertainment & Sports Conference

Media and entertainment companies are operating from a new playbook. Innovative technologies, expanded distribution, limitless content and fragmented audiences have transformed the media landscape and disrupted traditional business models. At this one-day conference, executives focusing on the entire ecosystem, from content creation to monetization, will deliver new ideas and reveal opportunities that will drive the future of the industry. Register now to stay on the pulse of what’s next!

Friday, May 16, 2014
UCLA Anderson School of Management
Korn Convocation Hall
Conference: 9 a.m. - 5 p.m.
Networking Reception: 5 - 7 p.m.
CONFERENCE SCHEDULE
9 - 10:00 a.m.
Registration / Arrivals
 
Korn Convocation Hall Foyer
10 - 10:15 a.m.
Welcome
 
Korn Convocation Hall
10:15 - 11:15 a.m.
Television Reinvented
 
Korn Convocation Hall
Field Garthwaite, CEO // IRIS TV
Ziba Kaboli-Gerbrands, Director, Content Acquisition // Roku
Morgan Wandell, Head of Drama Television // Amazon Studios
Moderator: Dustin Goot ('12), Director Influencer + Marketing Programs // Fullscreen
11:20 a.m. - 12.20 p.m.
Mobile Mania
 
Michelle Fisher, CEO & Founder // Blaze Mobile
Matt Kress (FEMBA '15), Co-founder & CEO // Tempus Gaming
Tarun Malhotra, VP Mobile Technology // Walt Disney Parks and Resorts Online
Jon Mantell ('04), VP Digital Products & Video // CBS Interactive
Maria Pacheco, Sr. Director of Marketing, Global Interactive // DreamWorks Animation
Moderator: Joe Chard, Sr. Product Manager, Mobile // Warner Bros. Interactive
12:30 - 1:30 p.m.
Networking Lunch
 
Alumni Plaza
1:45 - 2:45 p.m.
Music Industry in the Digital Age
 
Alumni Plaza
Creighton Burke, VP Mobile // AEG Live/AXS
Matt LaMotte, Marketing Director // Interscope Records
Moderator: Nahshon, Craig, Adjunct Faculty // Tisch School of the Arts, New York University
1:45 - 2:45 p.m.
Sports Technology: The New Fan Experience
 
Alumni Plaza
Jim Guthrie ('08), Sr. Manager Consulting // Wasserman Media Group
Bill Sanders ('98), Sr. Vice President // PMK-BNC
Roger Wood, Co-founder & Lead Designer // OnBeep
Moderator: Ben Fischer, Sr. Product Manager, Sports Data and Marketing Tools // AEG
2:45 - 3:00 p.m.
Coffee Break
 
3:00 - 4:00 p.m.
Capturing the Hearts and Minds of Millenials
 
Korn Convocation Hall
Terry City, VP West Coast // BuzzFeed
Keith Clinkscales, CEO // Revolt Media & TV
Jenna Seiden ('01), VP Distribution & Strategic Partnerships, Global Business Development // Maker Studios
Moderator: Kate Christensen (FEMBA '14) // Digital Media Executive
4:00 - 5:00 p.m.
The Future: What's New, What's Trending and Just Around the Corner
 
Korn Convocation Hall
Howard Ballon, GM Media & Entertainment // Networked Insights
Chris Buchanan, Director, Partnerships & Operations Group // Samsung Electronics, Open Innovation Center
Douglas Gardner, VP Finance & Operations // Factorymade Ventures
Moderator: Sienna Babb ('11), Associate Director, Digital Media Business Development // E! Entertainment
PARTICIPATING COMPANIES
participating companies, MEMES media, entertainment and sports conference, ucla anderson school of management
PANEL DESCRIPTIONS
bullet Television Reinvented
  In the past ABC, NBC, CBS were "The Big 3" in the world of television networks, but we live in a new world of content consumption. Netflix, Amazon & Hulu produce the water cooler programming of today. (House of Cards, Alpha House, The Awesomes). Why are the platforms moving into content creation? What role does original and exclusive content play in the fight for market share? Are subscription services the new network bundle?
bullet Mobile Mania
  With smart phone penetration projected to be 75% in 2017 and mobile advertising expected to grow to from $13 B in 2013 to $42 B over the next 4 years, mobile is quickly becoming the hottest platform for marketers to engage audiences and publishers to grow revenue. In this session, learn the latest trends in mobile advertising; innovative content platforms (eg mobile processing); app usage and monetization; and the best strategies for brands to engagement and deliver ROI .
bullet Music in the Digital Age
  The options for consuming music are expanding rapidly. Streaming platforms offer unlimited access to over 20 million songs while Apps can deliver customized playlists based on location and mood. Music enthusiasts seem well served, but most of these services have yet to connect with a mainstream audience. What features is the mainstream audience looking for? What do artists and rights holders stand to benefit? How will these changes affect the balance of power in the industry? This panel discusses these questions and more about the future of music.
bullet Sports Technology: The New Fan Experience
  The sports industry is on the cusp of a technological revolution. New tools and devices are making it possible to capture the details of every movement on the field or the court. The implications for improving athlete performance are evident, but how can this data enhance the experience of fans? This panel will focus on how proprietary data can be used to engage audiences both inside the arena and out. It will seek to determine what platforms maximize the value of the data, and explore the devices being developed to capture the data.
bullet Capturing the Hearts and Minds of Millennials
  Millennials represent a $200 Billion opportunity - and they are consuming media like no other generation before them. How can media executives, content creators, and lifestyle brands reach the minds (and wallets) of this tech-savvy demographic? With consumer engagement measured in Likes and Tweets, which social media platform will ultimately capture the millennial's heart? What do their viewing habits tell us about the future of content consumption and distribution? What are the big media trends to watch among millennials, and which device (or devices of the future) will succeed in bridging the gap between advertisers and millennial consumers?
bullet The Future: What's New, What's Trending and Just Around Corner
  We are through the gateway to a world in which algorithms curate content, everyone has access everywhere and distributors are scrambling to win viewers around the globe. The shifting paradigms not only create opportunities for new players in the market, but also increase pressure on traditional studios and media companies to innovate or gradually slip away. What are competitors doing to stay ahead of the curve? How are they collaborating or combatting the traditional powerhouses of entertainment? Our panelists will expound on this changing landscape and share insights about future opportunities.
Questions? Contact the Center for MEMES at (310) 825-7211 or memes@anderson.ucla.edu