CORE COURSE. ENTREPRENEURSHIP AND NEW PRODUCT DEVELOPMENT
Students will learn the academic frameworks of innovation and new products.
TRACK 1. COMMUNICATION AND PERSUASION FOR FUTURE LEADERS IN TECHNOLOGY
Students will strengthen their leadership skills through learning about a spectrum of communication tools ranging from creating presentations to persuasion and sales. Students will participate in ongoing presentations, role playing, and team exercises that will prepare them to take on leadership positions.
This class will help students develop communication skills across a variety of oral and written platforms, instill confidence in future entrepreneurial and business leaders, and foster deeper connections among students.
TRACK 2. DATA MANAGEMENT AND ANALYTICS, BIG AND SMALL DATA
This course overviews two major components of dealing with data: integration + management and analytics. Students will learn how to make sound business decisions through managing and analyzing Big and Small Data through the use of SQL Server.
In order to become a successful business manager and entrepreneur, interpreting data and understanding how to analyze data will help students work in larger number of technology roles in various sectors.
Monday and Wednesday Mornings
New products are the lifeblood of any corporation and the cornerstone of any economy. Without expanding the product portfolio, any modern corporation can quickly succumb to competition and lose significant market share, or even be totally dis-intermediated. This phenomenon has been intensified with the advancements in digital economy. The innovation process has been significantly altered as a result of the impact of digital economy across all industries and markets. While most companies recognize the need for new products, not all such new products that are introduced to the market are successful. And even a smaller percentage can stand the test of time and reach significant market share or achieve resilient popularity. Innovation is one of the key drivers of making new products. We will examine the process of innovation and new product development and discuss the associated paradigms and success factors (through the case and class discussions).
This course is designed to help students deepen their understanding of new product innovation, development, and management. In the course the student will assume the role of a product developer or a product manager focused on developing a –new- concept into a new product (for a start-up or a mature corporation). This product developer/manager identifies, develops, and commercializes a new product according to the material presented in the class and the reading assignments. The course will seek to develop students’ critical thinking, decision-making skills, and creativity to develop and launch a successful new product (team project).
Monday and Wednesday Afternoons
This course is designed to develop communication skills across a variety of oral and written platforms, instill confidence in future manager and entrepreneurial leaders, and foster deeper connections across students participating in this Technology Leadership Summer Institute. The class will promote self-discovery and a strengths-based methodology for ensuring sustained communication skills development. In addition to learning and refining the use of tools such as PowerPoint, Excel, and various presentation collateral, this course will utilize demonstrations, guest speakers, and out-of-class reading and exercises to allow for a multi-faceted approach to learning.
In this course, students will:
Monday and Wednesday Afternoons
With big data being generated in large volumes, data analytics is becoming a vital component of Business decision-making. As demands change from customers and environmental conditions businesses must be able to quickly react to these changes. The important factors in business decision-making is managing data in a relational database system and turning that data into information after it has been processed to add context, reliance and purpose.
This course provides an overview of two major components dealing with data. One is data integration and management. This requires an understanding of Relational Database Management Systems and how they are designed for data manipulation, maintenance and storage. The second is data Analytics. This is the process of examining the data to draw conclusions about the information. These conclusions are used to make sound business decisions.
This program carries 8 quarter units of UC credit for a letter grade.
Students will work in teams under the guidance of the instructor and prepare to present the project to a group of invited guests such as UCLA Anderson's current MBA and PhD students, faculty, industry professionals, and instructors for a comprehensive feedback.
Opportunity to listen to high-profile industry leaders and professionals to gain insight into the backgrounds and experiences of their learnings along the path of reaching the accomplished levels they currently hold.
Opportunity to visit local companies and startups. These trips usually include presentations by company by managers and leaders followed by a tour. Such visits provide insights into the workings of a company, its culture, and an opportunity to meet and network with the managers and leaders of the company.
Opportunity to meet and learn from a panel of MBA students on their experiences and learnings as they work in industry and study in UCLA Anderson.