Your learning experience will focus on the most important aspects of today’s digital tech world, while gaining insights from instructors and industry leaders.

 

Program Dates: June 24 - August 2, 2019

Career Services
 

Courses

 

Students will build their own custom educational experience by bundling two out of the following four areas specialization, based on their background or interests:

MGMT 180 "Technology Leadership"

Monday and Wednesday Mornings

Technology has fundamentally changed the lives of consumers, enterprises, economies and societies. For consumers, it has enabled broader and more convenient access to information, commerce, and connectedness. For enterprises, it has lowered costs, facilitated entry to and competition in new markets, deepened customer engagement, blurred traditional product/service lines, and created new challenges and threats of disruption. For enterprises and entrepreneurs alike, technology has created new product/service opportunities, new waves of growth, and new markets.

This course will examine the dynamic nature of technology, the disruption and innovation taken to create new services with competitive advantages. We will explore a variety of industry-changing products and services, including connected devices (Internet of Things), cloud computing, artificial intelligence, over-the-top content and shared economy offerings. This course will also look at the concepts and models which have enabled these new services, threatened existing providers, changed competitive landscapes and blurred lines of service offerings. Such topics will include the role of standards, disruptive innovation, advertising-based business models, multi-sided platforms, cloud-based business models, and effects of competing convergence and unbundling. The class will also significantly focus on the increasing role and power of data as a predictive tool. While this course is focused on technology-based industries, the core learnings in strategy development, disruptive innovation and business models are relevant to numerous other industries.  

MGMT 163 "Entrepreneurship and New Product Development"

Tuesday and Thursday Mornings

New products are the lifeblood of any corporation and the cornerstone of any economy. Without expanding the product portfolio, any modern corporation can quickly succumb to competition and lose significant market share, or even be totally dis-intermediated. This phenomenon has been intensified with the advancements in digital economy. The innovation process has been significantly altered as a result of the impact of digital economy across all industries and markets. While most companies recognize the need for new products, not all such new products that are introduced to the market are successful. And even a smaller percentage can stand the test of time and reach significant market share or achieve resilient popularity. Innovation is one of the key drivers of making new products. We will examine the process of innovation and new product development and discuss the associated paradigms and success factors (through the case and class discussions).

This course is designed to help students deepen their understanding of new product innovation, development, and management. In the course the student will assume the role of a product developer or a product manager focused on developing a –new- concept into a new product (for a start-up or a mature corporation). This product developer/manager identifies, develops, and commercializes a new product according to the material presented in the class and the reading assignments. The course will seek to develop students’ critical thinking, decision-making skills, and creativity to develop and launch a successful new product (team project).

Course Syllabus

MGMT 180 "Applications and Business Models of Data Science and Artificial Intelligence"

Monday and Wednesday Afternoons

In today's business world, data is one of the most vital assets of any organization or business, and knowing how to manage, analyze, and glean insights from data sets is essential to making forward-looking and effective decisions. As a result, databases in which data is quality, protected, yet easily accessible and understandable have become the core of companies' intellectual infrastructures.

Similarly, data is essential to the functioning of artificial intelligence and machine learning. This course will provide a practical foundation in data science and artificial intelligence through the lens of industry examples.Students, both technical and non-technical, will gain a better general understanding of the facets of AI, its business applications today and in the future, its ethical and societal impacts, and how both data science and AI can be applied to students' future careers.

 

Major Tech Company Access

 

The Easton Tech Summer Institute will not only prepare you in the classroom, but you'll learn immeasurably through field trips and special speaking engagements, where you'll get a view of what it's like inside some of the most legendary high-tech companies. Last year, these companies either hosted us or spoke on campus for this program:

Tech Companies

Team Project

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Students will work in teams under the guidance of the instructor and prepare to present their projects to the instructor, their peers and invited guests for a comprehensive feedback.

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Speaker Series

Open

Opportunity to listen to high-profile industry leaders and professionals to gain insight into the backgrounds and experiences of their learnings along the path of reaching the accomplished levels they currently hold.

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Company Visits

Open

Opportunity to visit local companies and startups. These trips usually include presentations by company by managers and leaders followed by a tour. Such visits provide insights into the workings of a company, its culture, and an opportunity to meet and network with the managers and leaders of the company.

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MBA Panel

Open

Opportunity to meet and learn from a panel of MBA students on their experiences and learnings as they work in industry and study in UCLA Anderson.

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EDGE Online

Open

EDGE Online is offered to Technology Leadership Summer Institute students free of charge in order to better prepare them for their on-campus experience. EDGE is a fully online course and provides a vital overview of business foundations, teaching keys frameworks and vocabulary that will help students to apply the specific knowledge which they acquire in the Technology Leadership Summer Institute and use it more effectively as they enter the world of work.

Students will be registered for EDGE Online upon acceptance into the Technology Leadership Summer Institute and will be expected, wherever possible, to complete the course before the program ends. Edge Online's content will be referenced by Technology Leadership Summer Institute instructors and students must demonstrate their understanding of EDGE tools and frameworks in their assignments. All students must complete Edge Online in order to receive the certificate of completion for the Technology Leadership Summer Institute. Learn More

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