Summer Discovery

Discover the world of Technology Business Innovation, through UCLA Summer Discovery

June 25 – July 29

Program Overview

 

Students will take 2 courses during the 5-week program. There are two options:

1. Take Entrepreneurship & New Product Development as a stand-alone course (along with another course) 

2. Take Entrepreneurship & New Product Development and Advertising in the 21st Century as the Technology Business Innovation Program   

Entrepreneurship and New Product Development: New products are the lifeblood of any corporation and the cornerstone of any economy. Without expanding the product portfolio, any modern corporation can quickly succumb to competition and lose significant market share, or even be totally dis-intermediated. This phenomenon has been intensified with the advancements in digital economy. The innovation process has been significantly altered as a result of the impact of digital economy across all industries and markets. While most companies recognize the need for new products, not all such new products that are introduced to the market are successful. And even a smaller percentage can stand the test of time and reach significant market share or achieve resilient popularity. Innovation is one of the key drivers of making new products. We will examine the process of innovation and new product development and discuss the associated paradigms and success factors (through the case and class discussions).

This course is designed to help students deepen their understanding of new product innovation, development, and management. In the course the student will assume the role of a product developer or a product manager focused on developing a –new- concept into a new product (for a start-up or a mature corporation). This product developer/ manager identifies, develops, and commercializes a new product according to the material presented in the class and the reading assignments. The course will seek to develop students’ critical thinking, decision-making skills, and creativity to develop and launch a successful new product (team project).

After completing this course, you should have developed a deep understanding of:

1. Innovation, managing innovation, and relationship between innovation and firms, markets, and economic growth.

2. How to define and develop new technology-based products and business concepts

3. High-tech product development and marketing

4. Business models, scaling and monetization

5. Intellectual property and its protection

6. Product strategy, product platforms, product line extension, life cycle management, transfer to production, supply chain management, and outsourcing

7. Review of selected start-ups in Los Angeles area

8. Topics in convergence, digital media, unicorns, social media, product management, agile development, defining new products, making MRDs and PRDs

This course is created and taught by the UCLA Anderson Easton Technology Management Center.

Learn More about the Technology Business Innovation Program

Dates & Prices

 

5 week program
June 25 - July 29
$8599

Open to all students completing grades 9, 10, 11, and 12.

Tuition includes: Term fees, academic program, use of facilities, housing, 3 meals daily while on campus (2 meals on weekends), recreation access, activities, blanket and pillow, and sheets and towel with weekly linen exchange.

Not included: Application fee, $70 student ID/technology fee, airfare, airport transfers (Available for $75 each way), class materials, course supplements, $50 document fee for unlimited official UCLA transcripts (6 week program only), meals eaten off campus, medical expenses, laundry, souvenirs, and personal spending money.

Your home on campus will be Hedrick Summit Suites. You will be a part of a dynamic community of students and staff living together in one residence hall.

Whether you’re watching a movie or working on a group project, it’s great to live with your friends. And if you have any questions, your Resident Counselor (RC) lives down the hall and is there for you 24/7.

Here’s our set up:

  • Live in a single, double, or triple room in a 4, 5, 6, or 10 person suite.
  • Share a bathroom with just your suitemates.
  • Every air-conditioned room includes a bed, study desk, closet, and wifi.
  • Lounges, game rooms, laundry facilities, and the Summer Discovery office are all in our residence hall.
  • Live a short walk from Rieber dining hall, academic buildings, and the Wooden Sports and Recreation Center. Did we mention that we can see the Sunset Canyon Pool from our windows?

Delicious all-you-can-eat dining on campus
Eat in the modern Rieber dining hall. Enjoy 3 meals every weekday and 2 on weekends, when on campus. Choose from daily options at the salad bar, deli counter, pizza oven, stir fry station, dessert bar, and more. Vegetarian? Food Allergy? Special diets are not a problem.

Your health and safety are our primary concern
Our RCs are committed to the support and supervision of Summer Discovery students. Daily sign-ins and room checks are used for your safety. You are free to walk around campus and Westwood Village (our ‘home area’) in small groups. If you have a question, RCs are on duty to help.

Not feeling well? Summer Discovery staff make all medical appointments, accompany students to medical facilities, obtain prescription medications, and notify parents after medical visits. Appointments are made with Peak Health Medical Group or the UCLA Medical Center.

About this Program

 

UCLA is recognized worldwide for excellence in academics and athletics. It is consistently ranked as one of America’s top 25 universities and has more NCAA team championships than any other school. At Summer Discovery UCLA, we help you prepare for your transition from high school to college. Our pre-college program combines academics, athletics, and activities to give high school students a great introduction to college life.

Here at the UCLA Anderson Easton Technology Management Center we are excited to offer high school students the opportunity to participate in our brand new Technology Business Innovation Program

Get a jump on your career to lead in today’s digital tech world.
June 25 - July 29, 2017