James L. Easton graduated UCLA Engineering in 1959, after which he began working for his father at Easton Sports, the sporting equipment manufacturer. Easton has approached his business with the perspective of an engineer, a mechanical engineer to be precise. He knew the key to success would be to look into producing more products with the technical expertise and equipment the company already had perfected. And his constant pursuit of making the best performance and quality products — period — has made Easton a leader in nearly all sports where it competes.
A member of UCLA Anderson's board of visitors since 1988, he has been a generous benefactor to both the UCLA Anderson and the university. In recognition of his generosity, he was named one of the founding members of Entrepreneur's Hall at UCLA Anderson in 2005.
In 2008, James Easton donated funds to create the Easton Technology Leadership Program, to focus on the specific managerial and leadership needs of students with backgrounds and interests in engineering and technology. In 2015 the Eastons donated an additional $11 million to create the Easton Technology Management Center.