Featured Speakers

Peter Allen ('06)

US Market Leader - Education, Healthcare, Life Sciences, and Government, IBM

Peter Allen is our US Market Leader for IBM Commerce responsible for leading our team in its mission to deliver innovative solutions for Marketing, Supply Chain, and Selling & Merchandising. Peter’s clients include state and local governments, educational institutions, public and private healthcare providers and payers, biotech and pharmaceutical companies, and medical device and instrument companies.

Prior to this role, Peter served in a number of other leadership roles at IBM including Commerce Executive for US West, Software Sales Manager for US Southwest & Hawaii, and Tivoli Manager for US West. Peter also worked for The Commonwealth of Massachusetts as a Telecommunications Analyst responsible for regulating the $3 billion telecom industry.

Peter is a graduate of The University of California, Berkeley and UCLA Anderson School of Management. Peter is a weekend triathlete, veteran marathoner, and rowed for The University of California, Berkeley.

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Dirk Beyer

VP, Data Science Research, Neustar Inc.

Dirk Beyer is Neustar’s VP of Data Science Research. He and his team are working on big data applications in Marketing Analytics, Identity Resolution, Security and Fraud. Before the acquisition of MarketShare by Neustar, he worked as MarketShare's Head of Science, leading both analytics delivery teams and research teams in Marketing Analytics.

Dirk has more than 20 years of experience in the design and development of analytical tools and applications working at DemandTec, M-Factor and Hewlett-Packard. He holds a Master’s degree in Education and a Ph.D. in Operations Research from Leipzig University, Germany.

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Steve Canepa ('90)

General Manager - Global Telecommunications Media & Entertainment, IBM

Mr. Canepa is responsible for the P&L of a market-leading global organization working with firms in the Telecommunications, Cable, Entertainment, On-line, Games, Advertising, Broadcast, Publishing, Satellite, Sports, Music, Search, & Social segments. Steve has grown the business into one of the largest providers of solutions and services to the Industry and IBM’s top performing Industry Division. He is a trusted advisor to customers and partners regarding transformation in the Digital era.

Steve’s career has been centered on innovation and highlighted by increasingly complex leadership roles in General Management, Sales, Strategy, Marketing, Consulting and Business Development. A highly effective team builder who inspires lasting relationships with empowered employees, clients and partners, Steve is adept at scaling profitable multi-billion dollar global organizations.

A long-serving member of IBM’s Global Leadership Team, he serves on the IBM Global Transformation Team. Steve is a member of IBM’s Sales Leadership Team, Industry Academy and is IBM’s Senior Location Executive for the Los Angeles area. Steve has held a number of significant leadership positions in IBM’s Sales, Product and Services divisions. Over his career, he has also worked with customers in the Finance, Electronics and Retail Industries.

Steve has been an active member of many Boards, including Digital Domain (culminating with the successful sale of the business). He is currently serving on the Boards of the Los Angeles Area Chamber of Commerce, the technology committee of NATAS (EMMY), USC’s Annenberg Innovation Lab and USC’s Marshall Center for Global Innovation. He has also served on MusiCares (Grammy Foundation), Digital Hollywood and a number of other Industry Boards. With a commitment to the welfare of children, he has been a long serving member of the Boards of the Bogart Pediatric Cancer Research Fund and Junior Achievement of So CA.

Steve earned two BA degrees from UCLA, in Economics and Political Science (with national honors), and also a MBA in Corporate Finance from UCLA’s Anderson School (with highest honors). He has also completed studies in the Wharton School’s financial management program and Harvard University’s executive curriculum on strategy formation.

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Keith Chen

Head of Economic Research, Uber (past)

Keith Chen is a tenured associate professor of economics at the UCLA Anderson School of Management. His research blurs traditional disciplinary boundaries in both subject and methodology, bringing unorthodox tools to bear on problems at the intersection of economics, psychology and biology.

In early work examining the evolutionary origins of economic behavior, he has shown that when monkeys are taught to use money, they display many of the hallmark biases of human economic behavior, suggesting that some of our most fundamental biases are evolutionarily ancient.

Professor Chen's most recent work focuses on how people's economic choices are influenced by the structure of their language. His work has shown that how a person's language encodes future events influences future-oriented behaviors as diverse as saving, smoking and safe sex.

Professor Chen also advises numerous companies on topics at the intersection of behavioral economics, business strategy, product design and dynamic pricing. He currently serves as head of economic research for Uber, where, among other projects, he designed Uber's "surge" pricing model.

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Kimberly Cooper

CEO, Prologue Immersive

A leading creative executive in design and entertainment, Kimberly Cooper co-founded Prologue Immersive with Kyle Cooper in 2015. Under Kim's guidance Prologue Immersive has developed groundbreaking techniques in storytelling, design and technology. In addition to her invaluable creative influence, Kim personally supervises all in-house production.

Prior to Prologue Immersive, Kim founded Prologue with Kyle Cooper in 2003. Under Kim’s guidance, as managing director, Prologue experienced rapid growth, establishing itself as a creative powerhouse and trendsetter. Actively building Prologue’s VFX and Pipeline teams, Kim steered the company in expanding its design and technology solutions, all while creating original and proprietary software. Prologue’s VFX’s can be seen in Bungie’s Destiny Game, American Horror Story, XMEN, NOAH, Across the Universe, Iron Man & Iron Man 2, Tron, Sherlock Holmes, and The Tempest by Julie Taymor.

Kim has also directed and produced many iconic productions and has earned two Emmy nominations for her outstanding work on the Academy Awards. Kim has a BA from the Art Center College of Design in Pasadena, California.

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Angela Haddad

Virtual Reality Artist & Producer, One Thurd Blue

Angela Haddad is Founder and Creative Director of One Third Blue, a Virtual Reality art studio animating and producing hand-illustrated VR art experiences for fashion brands and magazines, such as Marie Claire. As a VR artist, Angela frequently creates One Third Blue productions live at Virtual Reality showcases, often recorded in Mixed Reality.

Angela is additionally VR Producer for SilVR Thread, a VR startup specializing in first-person POV Virtual Reality technology. With its patentpending camera systems, SilVR Thread is pioneering POV VR to create learning and marketing experiences that trigger more visceral and compelling reactions and memories than conventional VR. Angela has coproduced VR experiences for Lionsgate’s movie ‘Nerve’, recreating three infamous stunts from the feature film, allowing movie fans to experience transformative first-person POV of Emma Roberts & Dave Franco’s bodies via mobile VR headsets.

Angela was chosen by Oculus for its Launchpad fellowship, was a judge and speaker at LA Hacks, as well as a speaker at VRLA. She has been featured at SXSW, VRScout, WGSN, Mettle’s Blog, and has co-authored an op-ed in IEEE's Consumer Electronics magazine.

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Eric Haller

EVP & Global Head, Experian DataLabs

Eric Haller is the Executive Vice President & Global Head of Experian DataLabs. Eric leads Experian’s DataLabs in the US, UK & Brazil that support research & development initiatives across the Experian enterprise. Eric was asked to lead the creation of the DataLabs after several roles within Experian Credit Services. These roles included overseeing the acquisition and integration of RentBureau, the re-positioning of its online credit services platform to both “direct to consumer” & “small-medium enterprise” markets as well as managing vertical markets, strategic pricing, credit profiles and custom solutions.

Prior to joining Experian in September 2007, Eric managed new product development for Sequoia venture capital backed start-up Green Dot. He developed products including the first credit card sold off a j-hook rack in a retailer environment, and the first payroll cheque cashing machine that scanned cheques utilizing Check-21 technology with the immediate provisioning of funds on a pre-paid Visa card.

Previously, Eric held executive product and marketing roles in the financial services industry. Eric helped to create both the credit risk and information product practices in MasterCard Advisors and was also the Chief Marketing Officer for HNC Software (sold to FICO in 2002). He also co-founded an analytics company that aggregated credit application data and targeted patterns that indicated potential identity theft. Eric sold his company which was later renamed ID Analytics. ID Analytics is still active in the market today. Eric holds a BS in Finance from San Diego State University.

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Matt Hersh ('08)

Head of Business Development, Factual

Matt joined Factual in 2013 and is the Head of Business Development, Enterprise focusing on sales, business and partnership development across some of Factual’s largest clients. Matt brings over fifteen years of pricing, operations, revenue management, marketing, and sales experience at high growth start-ups as well as at established Fortune 500 Companies. Prior to Factual, Matt was a strategic BD lead at fintech giant Yodlee (YDLE) and prior to Yodlee, Matt was a founding employee at JetBlue (JBLU).

Matt holds an MBA from the UCLA Anderson School of Management and a BA in Economics from Boston College. When he’s not on an airplane, Matt enjoys fly-fishing, collecting old-world wine, and taking on advisory roles in the startup community.

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Pavandeep Kalra

Director of Data Science, Azure Machine Learning, Microsoft

Pavandeep Kalra is currently a Director Data Science at Azure Machine Learning in Microsoft where he is leading a team to create cutting edge machine learning solutions on the cloud with various customers & partners.

Prior to Microsoft he has led various teams at Nokia, Oracle, Goldman Sachs & multiple startups. Pavandeep has over eight pending patent applications, and holds degrees from the Wharton and Engineering Schools of the University of Pennsylvania.

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Steven Kan ('06)

Head of Global Strategy, AR & VR, Google

As Google's head of AR and VR Global Strategy, Steven Kan is responsible for identifying new AR and VR growth opportunities and ensuring Google is well positioned for long-term success in the AR and VR industries.

Steven joined Google in 2011 and helped launch and grow Google Drive, Chrome OS, and On Hub, consumer products which are now used by hundreds of millions of people worldwide. In 2014 he took over new business development responsibilities for Android, IoT, and VR where he managed technology and content partnerships for products such as Google Cardboard, the world's largest VR platform.

Before joining Google, Steven was Vice President of Business Operations at Apture (acquired by Google). Prior to Apture, Steven was with venture firms Clearstone and Redpoint where he helped incubate multiple companies including the online video technology company Ankeena Networks (acquired by Juniper). Steven began in online media at Overture (acquired by Yahoo) where he helped start and grow the contextual advertising business to a $100 million run rate. Steven studied Applied Physics at Yale and has an MBA from UCLA Anderson where he was Venture Fellow. He lives in Northern California and can be found sailing the Bay or skiing in Lake Tahoe with his wife and two children.

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Jason Lee

Principal, Advanced Analytics Group, Bain & Co.

Jason supports advanced analytics and IP development projects across much of Bain's practice areas. He brings special expertise in consumer psychology and marketing sciences including research design, surveys, experimental design, data mining and predictive modeling. Applications include customer loyalty and segmentation, marketing experiments, new product design and forecasting, retail analytics, employee retention, operations improvement and network design. Jason helped develop the statistical underpinnings of Bain's Net Promoter loyalty framework and is currently helping to expand Bain's capabilities in operations and supply chain analytics.

Prior to joining Bain, Jason worked as a senior research and statistical consultant for several boutique marketing science firms and for two analytics software start-ups. He brings substantial expertise consulting in financial service, telecommunication, airline, retail and consumer products companies.

Jason attended undergraduate and graduate school at the University of Utah. He has BA in marketing and Business Administration. His doctoral studies focused on marketing research methods and consumer psychology, specializing in advanced quantitative analysis and conjoint-based techniques for demand forecasting, new product development, price elasticity, segmentation and brand equity.

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Andrew Parker (UCLA PhD '10)

Senior Data Scientist, Netflix

Andrew Parker is a Senior Data Scientist at Netflix with the Content Science & Algorithms group in Beverly Hills. He collaborates with engineering and analytics teams to inform decisions around Netflix's $6 billion annual spend on licensed and original movies and TV shows.

Prior to Netflix, Andrew managed data science and engineering teams at Red Bull Media House and ZipRecruiter. He's also worked as a software engineer at MyLikes, YouTube, and Akamai Technologies.

Andrew earned a B.S. in computer science at MIT, and Ph.D. in computer science at UCLA.

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Sami Ramly

Project & Program Manager, WeVR

Sami is the VR Product & Program Manager at Wevr, the leading LA-based Virtual Reality startup specializing in the production and distribution of high-quality award-winning VR experiences. Wevr's VR productions have received appraisal by festivals and awards ceremonies like Sundance, Tribeca and Proto Awards, and they include theBlu, Gnomes & Goblins directed by Jon Favreau (Iron Man, Jungle Book, the Avengers, etc), Finding your True Self with Deepak Chopra, Waves with Reggie Watts, Sports Illustrated, and several other best-in-class VR titles. Sami is currently leading the product efforts for Transport, Wevr's VR network for VR creatives and their audiences, and a consumer software service enabling distribution and monetization of premium content in homes and venues around the world.

Previously, Sami worked in Product on 3D Printing and 3D Scanning at Microsoft, where he shipped Microsoft's first 3D Scan app for Windows 10. Sami also held several other roles in engineering, business and product management at Silicon Valley startups and accelerators, including StartX. Sami currently sits on the Advisory Board of Rabbit Hole VR, Stanford's VR/AR maker community, featured in Business Insider as a place where “the next big thing in VR could come.”

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Vince Cacace

Founder & CEO, Vertebrae

Vince Cacace is the Founder and CEO of Vertebrae, a Santa Monica-based technology company focused on connecting virtual reality audiences with brands and advertisers through its VR advertising platform. Vince has an analytics and business intelligence background from GM, and co-founded Hit Doctor Records. A graduate of Florida State University, Vince is most passionate about empowering creativity through technology innovation.

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Panel Moderators

Michael Malentiza ('13)

Senior Manager, Business Development of Marketing Analytics & CRM, Live Nation

Michael Malenitza graduated from UCLA Anderson in 2013 with an emphasis in marketing analytics and shortly after joined Ticketmaster where he now works as a Senior Manager of Business Development on the LiveAnalytics team. With one foot in the data analytics world and the other in marketing, Michael’s role entails helping clients leverage data to profile fans and gain insights to inform marketing campaigns. A true believer of the power of big data, Michael is most passionate about profiling fans based on the type of entertainment consumption (ie. What’s the difference between someone who attends an Angels’ game and someone who watches the game on Television)?

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Vandana Mangal

Executive Director, Easton Technology Management Center at UCLA Anderson

Dr. Vandana Mangal is Executive Director for the Easton Technology Management Center and the Research Director for Business and Information Technologies (BIT) at UCLA Anderson School of Management. She taught Big Data as an Emerging Technologies and Markets course at UCLA Anderson. She is on the board of the IS Associates. Dr Mangal spoke about Big Data and participated in a Q&A with a Silicon Beach Startup on 'Concept to Code' on the youtube channel for the City of Santa Monica.

Dr Mangal has been instrumental in launching the Easton Technology Leadership Program and growing it into the Easton Technology Management Center with now over 515 students and $11 million funding. She has published three books and served as the guest editor of a special issue of the Journal of Engineering Management and Economics titled 'Technology, Operations and Strategy in Innovation and Entrepreneurship'. She frequently serves as judge for case and venture competitions and has chaired panels including at the Digital Entertainment World Conference, California Clean Conference, the India Conference and the Women's Business Conference.

Before joining UCLA, Dr Mangal worked at Intel and AE Business Solutions Consulting and, taught at the University of Wisconsin, Madison's School of Business. Her PhD is from the Heinz School at Carnegie Mellon University; her undergraduate degree is in Electrical Engineering from PEC University of Technology.

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Guillaume Roels

UCLA Anderson Easton Center Faculty Director, Associate Professor in DOTM

Professor Roels is an Associate Professor at the UCLA Anderson School of Management. His research interests are in supply chain management and in operations management in knowledge-based services.

In his research, Professor Roels has characterized the worst-case performance of supply chains with limited demand information and uncoordinated decision-making. His findings have led to the development of principles for making robust supply chain decisions, such as contracting, capacity investment, capacity allocation, and pricing. In addition, he has studied how to improve productivity in knowledge-based services, by properly designing incentive mechanisms or improving time management. His research has been published in journals such as Management Science, Operations Research, Manufacturing & Service Operations Management, and Production and Operations Management and led to several research awards.

At UCLA, Professor Roels teaches the core course on operations management for the MBA and Executive MBA programs, executive courses on revenue management and entrepreneurship, as well as a doctoral course on inventory theory. He was presented with numerous teaching awards, both student-voted and faculty-selected.

He is the current Faculty Director of the Easton Technology Leadership Program. He was named one of Poets and Quants 2015 Best 40 Business School Professors under 40.

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