Past Events

    Easton Technology Management Center & Center for MEMES presents

    2015 BIG DATA CONFERENCE


    NOVEMBER 20, 2015

    Overview

    This one day interactive conference will bring together a cross section of industry experts and academic thought leaders who are shaping and defining the Big Data conversation.

    What you will LEARN:

    • How data driven capabilities and technology solutions are giving companies the tools to unlock insights about their customers
    • How to identify the right technology solution to maximize business impact
    • Integrating data insights in to strategy and decision making across the business value-chain
    • Actionable insights and storytelling

    So whether you are providing technology solutions or using big data to make business decisions this is the one conference you need to attend this year!

    Confirmed Speakers

     

    Bob Lord
    President of AOL

    Bob Lord has served as President of AOL since January 2015, overseeing the Company's unified global advertising operations. Prior to that, Bob served as Executive Vice President and Chief Executive Officer of AOL Platforms, a role he held from August 2013 to January 2015.

    Bob acted as the Global CEO of Razorfish LCC, a digital agency that provides services such as web development and emerging media, technology and social influence marketing, from February 2009 to August 2013. Bob also worked for Publicis Group S.A., a multinational advertising and public relations company, as CEO of Publicis Groupe’s Digital Technology Division, which includes Razorfish, the Digitas LBi Network, Denuo, Fluent and CRM365, from February 2013 to August 2013, and CEO of VivaKi Interactive from December 2011 to January 2013.

    Before his CEO roles, Bob held various positions at Razorfish, including as East Region President from August 2004 to January 2009, as Executive Vice President SBI-Razorfish from March 2003 to July 2004 and as Chief Operating Officer from January 2002 to February 2003. Previous to Razorfish, Bob held various positions in technology consulting and engineering. Bob currently serves on the Board of Directors of the TAG and the Nantucket Project Advisory Board.

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    Panel Speakers

    Ulas Bardak, Chief Data Officer, Whisper
    Lisa Bratkovich, Senior Vice President, Marketing, Guthy-Renker, LLC
    Eric Briggs ('00), Senior Advisor, FTI Consulting
    Frank Cardello, President, Deluxe Media
    David Chaiken, Chief Technology Officer, Altiscale
    Aditi Dhagat (UCLA '87), Senior Director Data Science and Analytics, Adobe
    Subash D'Souza, Big Data Architect, Toyota USA
    Farouk Ferchichi, Chief Data Officer and Head of Business Intelligence, Toyota Financial Services
    Yogesh Joshi ('13), Head of Big Data Analytics, AIG
    Daniel Kehrer ('12), Head of Marketing and Communications, MarketShare
    Tian Lim, Chief Technology Officer, Hulu
    John Loken ('09), Senior Vice President, Global Consumer Marketing, WME/IMG Events Group
    James Maysonet, Principal Consultant, TERADATA
    Terence Ngai ('93), Head of Cloud Go-To-Market and Solution Delivery, HP
    Timothy Park ('05), Analytics Manager, Broadcast Operations Group, AT&T
    Mark Spates, Product, Google

    Moderators

    Dominique Hanssens, Bud Knapp Distinguished Professor of Marketing, UCLA Anderson
    John Kelly ('98), Managing Director, Berkeley Research Group, Predictive Analytics Practice
    Vandana Mangal, Executive Director, Easton Technology Management Center, UCLA Anderson
    Colleen Quinn, Director of Marketing, Communications, Media & Entertainment, eCommerce and Utilities, TERADATA
    Guillaume Roels, Associate Professor in DOTM, Faculty Director, Easton Technology Management Center, UCLA Anderson
    Sanjay Sood, Professor of Marketing, Faculty Director, UCLA Anderson Center for MEMES

    Who Should Attend

    This conference is for executives who are either providing technology solutions for their organization or using data analytics to make business decisions across all functional areas.

    Exhibiting Sponsors

    This conference is for executives who are either providing technology solutions for their organization or using data analytics to make business decisions across all functional areas.

    8:30 - 9:00 a.m.

    Registration

    9:00 - 9:15 a.m.

    Welcome

    Sanjay Sood, Professor of Marketing, Faculty Director, UCLA Anderson Center for MEMES
    Guillaume Roels, Associate Professor in DOTM, Faculty Director, Easton Technology Management Center, UCLA Anderson

    9:15 - 10:15 a.m.

    Big Data Solutions for Big Impact

    Panelists

    • Ulas Bardak, Chief Data Officer, Whisper
    • Subash D'Souza, Big Data Architect, Toyota USA
    • Terence Ngai ('93), Head of Cloud Go-To-Market and Solution Delivery, HP

    Moderator

    • Dominique Hanssens, Bud Knapp Distinguished Professor of Marketing, UCLA Anderson

    Big Data and analytics are changing business. This panel will discuss why and how Big Data matters for organizations in the 21st century. Panelists will discuss their perspectives on impacts on the user experience, the enterprise customer as well as global and social impacts.

    10:15 - 10:30 a.m.

    Break

    10:30 - 11:15 a.m.

    Featured Conversation: Bob Lord- President of AOL

    11:15 - 12:15 p.m.

    Intuition to Insight: The Role of Data Analytics Across the Entertainment Value Chain

    Panelists

    • Eric Briggs ('00), Senior Advisor, FTI Consulting
    • Frank Cardello, President, Deluxe Media
    • Tian Lim, Chief Technology Officer, Hulu
    • James Maysonet, Principal Consultant, TERADATA

    Moderator

    • Colleen Quinn, Director of Marketing, Communications, Media & Entertainment, eCommerce and Utilities, TERADATA

    Studios, content creators and distributors need to reinvent themselves to create quant capable of mining web, mobile app, point-of–sale, box office, social and other data to develop the best content and build the most enduring relationships with audiences. This session will explore the role of data and analytics in enabling, managing and optimizing the new digital value chain. Panelist will explore the critical role of analytics across the value chain, from green lighting to integrated marketing to multi-platform distribution and consumption.

    12:15 - 1:15 p.m.

    Lunch and Networking

    1:15 - 2:15 p.m.

    Emerging Trends in Big Data: Perspectives from Industry Insiders

    Panelists

    • David Chaiken, Chief Technology Officer, Altiscale
    • Aditi Dhagat, Senior Director Big Data & Big Science, Adobe
    • Daniel Kehrer ('12), Head of Marketing and Communications, MarketShare
    • Timothy Park ('05), Analytics Manager, Broadcast Operations Group, AT&T
    • Mark Spates, Product, Google

    Moderator

    • Vandana Mangal, Executive Director, Easton Technology Management Center, UCLA Anderson

    This panel has industry insiders discussing emerging trends in Big Data and analytics. From the transformation of the business to the changing persona of the data user to the role of the data scientist and new concepts such as the Internet of Things, will all be discussed by the panelists, based on their experiences and use cases they have come across.

    2:15 - 3:15 p.m.

    Creating Relevance and Return: Making One-to-One Marketing a Reality through Big Data

    • Lisa Bratkovich, Senior Vice President, Marketing, Guthy-Renker, LLC
    • Farouk Ferchichi, Chief Data Officer and Head of Business Intelligence, Toyota Financial Services
    • Yogesh Joshi ('13), Head of Big Data Analytics, AIG
    • John Loken ('09), Senior Vice President, Global Consumer Marketing, WME/IMG Events Group

    Moderator

    • John Kelly ('98), Managing Director, Berkeley Research Group, Predictive Analytics Practice

    Today's marketing is both rich with opportunity but also at its technical height.  Implementing effective strategies that treat each customer uniquely can be incredibly challenging, especially for non-digital and B2C firms with a diversity of customers.  A panel of deep marketing experts and Big Data leaders share stories from the field and offer advice how to manage and achieve expectations in the era of Big Data.

    3:15 - 3:30 p.m.

    Close

    *Schedule Subject to Change

    Major Sponsor



    Teradata

    Official Sponsor



    Marketshare

    Exhibiting Sponsors

    This conference is for executives who are either providing technology solutions for their organization or using data analytics to make business decisions across all functional areas.

    Supporting Sponsor



    UCLA Anderson Executive Education

    Presented By

    Center for Media Entertainment and Sports Easton Technology Management center

    Sponsorship Opportunities

    If you are interested in sponsoring this conference, please contact easton@anderson.ucla.edu