Easton Weekly Digest

Easton Announcements


Mentoring with Jim Myers

Jim Myers, Sector VP for Northrop Grumman will be offering mentoring sessions on 11/8. There are only 4 slots available - please only sign up if you are 100% sure you can make the session. Click here  to read about Jim Myers' career.

Sign up for Mentoring Session


Volunteers for Big Data Conference 2017

We are looking for student volunteers to help at the registration tables at the Big Data Conference coming up on Nov 17. This is a great chance to fulfill your service activity (a requirement for the Easton Certificate).

Sign Up


1:1 Mentoring with Steve Heckler

Sign up today for a 45-minute 1:1 mentoring session with executive Steve Heckler.

This 45-minute career-counseling mentoring session fulfills an Easton Enrichment Activity Requirement. Discuss topics ranging from job search strategy to career growth and career transition, to politics in the organization. Learn from an entrepreneurial business executive with extensive experience in strategic sales and marketing management, channel distribution, business transformation, and Internet-based business strategies.


1. Send a copy of your resume to The Easton Center and Gary Krolak PLUS 2 – 3 sentences about what you’d like to discuss with Steve.

2. THEN, sign up for any available time slot at Steve Heckler: Executive-in-Residence Appointments.

Not fulfilling the prerequisite requirements will result in removal from the appointment schedule.


Read our new In the News page

Read about Keith A. Katkin (Anderson alum), who is now CEO of Urovant Sciences.

Visit In the News Page


Write a Blog Post for the Easton Center Blog

Writing a post for the Easton Center blog gives you a chance to share your knoweldge with your peers. It's also a great way to fulfill your service activity requirement for the Easton Certificate.

The topic can be anything you're interested in when it comes to tech, we don't have any requirements or restrictions. We just want to give you an additional opportunity to learn from one another and share ideas/success.

Please submit your blog posts to easton@anderson.ucla.edu

Easton Workshops & Events


Product Management (Workshop)

Tuesday October 17, 5:00-6:30pm
Room A201

Learn how to work with designers and developers to successfully build and launch digital products. In this class, we introduce you to the key product management concepts. Learn how to analyze the market, flesh out your ideas, identify risks, and validate assumptions. We also touch on the post-launch process of tracking performance, prioritizing development of new features, and managing stakeholders.

Whether you're considering a career in product management or launching your own digital product, you will need to draw on a diverse range of skills to determine viability, and to plan out a roadmap to longterm product success. Takeaways

  • Get acquainted with key concepts in product management
  • Gain an understanding of the product development cycle
  • Learn key techniques for understanding the needs of your users to ensure product / market fit

This workshop will be a talk followed by Q&A.

Register Now


Influencer Marketing (Workshop)

Tuesday October 24, 5:00-6:30pm
Room D310

What makes influencer marketing incredibly hot and mostly off target? Learn exactly what that makes one brand wildly popular and another practically invisible and how to achieve that influence. You can have the best product or service in the world, but if you don’t have an engaged audience, it doesn’t matter. The Influencer Code is for everyone who wants more recognition and impact, whether that means gaining power at work, elevating solo careers or businesses, or even scoring fame and fortune as a leading brand, executive or organization — locally, nationally, and beyond…

Students will learn:

  • The powerful ROI of influencer marketing, how to reach it, and which tools to use.
  • How to qualitatively and quantitatively analyze "influence" to discern true thought leadership vs mere popularity.
  • A customer-centric approach to identify the right influencers for the market and situation within the purchasing funnel.
  • Proven methods to recruit and engage the right influencers for your brand, and stay legal with paid endorsements.
  • Managing influencers to generate the right message that achieve brand goals, desired follower behaviors, and potential media buzz.

Walk away with a step-by-step action plan to amplify your company impact locally, nationally, and beyond. 

Register Now


Big Data Conference 2017

email : Webview : UCLA Big Data Conference 2017 - Keynotes from IBM & Microsoft

Big Data Conference
November 17, 2017 • 8:30 a.m. – 3:30 p.m. 
UCLA Campus 
Confirmed Speakers
Bill Duff ('96)
CFO, Microsoft Windows & Devices

Duff is Chief Financial Officer for the Windows and Devices Group, which includes the company’s Windows, Surface and Xbox businesses. He is responsible for financial reporting, forecasting, analysis, budgeting, investments and strategy for the division. In this role, Duff helped evolve the Windows and Devices business model and drove the Windows business toward the milestone transition to Windows 10. Read More
Michael King ('96)
VP & General Manager, Global Education Industry, IBM

Michael King is the worldwide leader for the IBM Education Industry with responsibility for strategy, marketing and sales across schools and higher education. He oversees all facets of IBM’s work with K12 schools and higher education institutions, including the development of industry specific solutions. IBM’s portfolio in Education includes consulting and IT services, analytics tools and other software, as well as cloud and high performance computing. Read More
The theme of this year’s conference is innovation. With the rise of new experiences such as VR and AR, new platforms for data storage, analysis and security, data-driven business initiatives are transforming the entertainment/media, healthcare, energy, financial services, retail and agriculture industries. Big data has proven to be a powerful tool — opening new business opportunities and transforming the way companies connect with consumers. Consumer insights gleaned from data and analytics have been critical to the launch of subscription music and video services and the transformation of live events and sports.
Big Data has matured and moved from hype to deployment in organizations that have a better understanding on how best to get value from it. Big Data has expanded into an ecosystem that includes technologies such as the internet of things (IoT) and artificial intelligence (AI). These are disrupting businesses through innovations such as chatbots and personal assistants, autonomous vehicles and smart homes and cities, and with these cybersecurity has been brought to the forefront.
Now in its third year, the Big Data Conference at UCLA Anderson will showcase insights from some of the most influential business leaders currently driving their industries forward. Organized by the Easton Center and the Center for MEMES at the UCLA Anderson School of Management, the conference provides a unique blend of business cases, best practices and innovation in business, technology and media.
Presented by
Easton Technology Management center
Cornell Hall, Suite D214
(310) 794-7092
Center for Media Entertainment and Sports
Gold Hall, Suite B120
(310) 825-1361
110 Westwood Plaza, Suite D214
Los Angeles, CA 90095-1481
(310) 794-7092
UCLA Anderson Think in the Next
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Easton Reminders


Track Your Progress for the Easton Certificate

You can use the CCLE Easton Student Portal to track your progress while earning the Easton Certificate - see how many workshops/events you've attended, how many overall requirements you have left to complete, check for any discrepancies between your records and our own, see upcoming workshops/events, and more. 

Access CCLE


Free Tutorials on Lynda.com

Lynda.com is a web training site that offers over a thousand video tutorials on software like Windows, Dreamwaver, Photosop, SQL, photography, digital videos, and event marketing.

This amazing site is FREE for all UCLA students so be sure to visit and see what you can learn. You'll just need to enter your UCLA id and password to log in (not your Anderson id and password).

Access Lynda.com

External Events


[MESA] Hollywood Innovation & Technology Summit

Wednesday, October 18
Skirball Cultural Center, Los Angeles

A UCLA Anderson and Easton Center alum has extended an invitation to all current students who wish to attend the Hollywood Innovation & Technology Summit. With this invitation you will be able to attend for free!

Confirmed speakers include (just a few):
Mark Shafer, Walt Disney Parks & Resorts
Annie Jacobsen, Author
Devendra Mishra, MESA/HITS Conference Chair

>>Click here for more information on the conference including schedule, speakers, etc.

If you would like to attend for free, please email Don Hurley and mention you are a UCLA Anderson student part of the Easton Center, and would like to attend the conference.

Email Don Hurley


[UCLA] Lunch N Learn NSF I-Corps

Wednesday, October 18 12:00 - 1:30pm
Engineering, Room 2101

Come and learn how to greatly reduce commercialization risk, and increase your chances in SBIR funding

NSF I-Corps Program:$50,000

Email to RSVP


[TiEcon] TiEcon Southwest 2017: Unleashing Hyperspeed Innovations

Sat October 28
Sheraton Cerritos Hotel

Receive 20% off ticket prices by using the code Twenty20 (expires Oct 10)

TiEcon Southwest 2017 is TiE Southern California’s signature annual entrepreneurship conference bringing together 700+ entrepreneurs, corporate executives, and business professionals for a great combination of substantive conversation, education and peer networking. TiECON Southwest 2017 invites all local entrepreneur and founders in Los Angeles, Orange County, Inland Empire and San Diego to attend.

More Info / Register


[International Institute] Featured Events in October

View all of the events in October hosted by the International Institute.

View events

Easton Weekly Digest