Sponsorships and Support

Sponsorships and Support


Digital Entertainment World Conference

Easton partnered with the Center for Management of Enterprise in Media, Entertainment & Sports (MEMES) to co-sponsor the Digital Entertainment World Conference, held at the Hyatt Regency Century Plaza in Los Angeles, Feb. 18-20, 2014. During the conference, more than 300 speakers from the digital entertainment sector discussed the digital content ecosystem. Easton’s executive director, Vandana Mangal, chaired the session on big data.

Production and Operations Management Society Conference

ETLP was a Gold Sponsor of the 25th Annual POMS Conference in Atlanta, Georgia, May 9-12, 2014; Easton has co-sponsored POMS for the past three years. The faculty of UCLA Anderson’s Decisions, Operations and Technology Management area have long held close ties with POMS. In particular, Professor Chris Tang is POMS’ past president. Also, Professors Tang and Charles Corbett, Easton’s former faculty director, have been inducted as POMS Fellows, the most prestigious honor awarded by POMS. Conference attendees included Professors Felipe Caro, Kumar Rajaram, Guillaume Roels and Corbett, as well as Ph.D. candidate Christian Blanco.

Easton’s programming classes and networking events provided a technical and practical perspective enhancing my overall experience at UCLA Anderson. Weekly lunch sessions kept me up to date with relevant tech topics while classes taught me strategic frameworks to apply at my job. Many UCLA Anderson alums work at top tech companies and through mentorship and networking, I’ve built many meaningful relationships. ”

Angela Hsiao (’14)

Applied Management Research and Business Creation Option Groups

Custom Fit 4 You booth at SXSW in Austin

Easton supported AMR Team 43 in their BCO project, Custom Fit 4 You (CF4U), a startup fitness software, led by its founder, Suraj Arora (‘14). CF4U customizes exercise routines based on its customers’ personal fitness goals and access to gym equipment. Customers’ heart rates are tracked in real-time from their wrists with Epson’s Pulsense fitness watch. CF4U showcased its wearable technology at the 2014 Consumer Electronics Show Conference (CES) in Las Vegas and the South by Southwest Conference in Austin, Tex.

Easton also supported AMR Team 70, Creative Impulse, a digital-media startup and joint venture between Creative Impulse Entertainment, a comic book publisher, and Nine Dot Entertainment, a digital media production company.

From left: Marco Foglizzo teaches AMR Team 67’s Leah Harmatz (’14) and Rodrigo Fernández (’14) about the custom, hand-made detail painted onto Foglizzo commissioned leather pieces.

From left: AMR Team 67’s Joaquin Drewanz (’14) and Rodrigo Fernández (’14) stand in front of a small sample of the vast selection of in-house leather available from Foglizzo’s rich 90+ years in the leather industry.

Easton also supported AMR Team 67, which conducted a market study for Foglizzo Luxury Goods in Italy to better understand the company’s current position in the leather market. In Foglizzo’s home office in Turin, Italy, the team was able to learn more about Italy’s rich history in leather and specifically understand Foglizzo’s current operations and supply chain by visiting its in-house and external tanneries and other manufacturing facilities.

As an Easton Technology Program Fellow and president of HTBA, I helped define a joint mission for technology at UCLA Anderson and presented, with the fellows, our recommendations to Dean [Olian] to ensure that Anderson can and will address students’ explosive demand for tech resources. I bridged both organizations to create a sustainable relationship that will amplify the student voice to leadership, establish student-leader liaisons, eliminate redundancies and ensure mutual support for technology classes, educational events and special initiatives like conferences. ”

Ashley Mallinson (’14)