The Global Business of Media, Entertainment & Sports
Beverly Macy is a recognized author, educator and thought-leader in emerging technology, social media, Internet of Things, Big Data and more. She draws on her experience as an author, educator and industry expert on the evolution of digital media and emerging technology to help organizations, brands, and individuals build effective business strategies to succeed in the new business climate.
She is the host of the popular business podcast Social Media Radio and the co-author of The Power of Real-Time Social Media Marketing, a critical best-selling business book for understanding social media to help businesses grow and succeed with new communication capabilities. The book is now used in over 20 universities and is on the shelves of many corporate libraries.
Beverly is an educator in Executive Marketing courses for the UCLA Business and Management Extension program and Kelley School of Business/Indiana University. She is a respected professional speaker on real-time social media strategy, big data and analytics, and marketing and branding. She has worked with Fortune 500 companies such as Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, and Boeing, Weber Shandwick and more.
She spent over a decade at Xerox Corporation, where she received top honors for sales and marketing efforts.