>>Summer Institutes

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Your career in entertainment, music and
sports begins here.

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Program Overview

UCLA MEMES Center

The entertainment, music, and sports business is complex and constantly changing. The MEMES Summer Institutes will help you develop an understanding of the industry and give you the tools to jump start your career.

What We Offer

Our six-week program prepares you to understand the world of entertainment, music and sports. Through classes taught by seasoned industry executives and real-world internship experience, you will learn how the business works and issues it faces.

» All students enroll in the Business of Entertainment, Media & Sports class where topics include marketing, finance and intellectual property.

» You will also enroll in the industry track of your choice, to provide an in-depth understanding of your specific career interest.

  • Lights, Camera, Business: TV & Film Industry
  • Music Industry in the Digital Age
  • Sports Marketing & Management
  • Social Media & Digital Communications

» All students are assigned to leading companies for internship projects providing practical application of class lessons.

» As guest speakers, leading industry executives offer unique industry insights.

» Taught at UCLA Anderson, academic credit is available for UC and non-UC Students

Tracks

UCLA MEMES Center

All students enroll in the business of entertainment, media & sports then choose a specified track.

UCLA Anderson Center for MEMES Summer Institute

By examining the structure and business models of traditional media and entertainment companies and focusing on influential drivers in the industry's value chain, the core of this track focuses on what our media and entertainment enterprises look like today, what they may be like in the future and why. Ultimately, the course examines the driving changes transforming these businesses.

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By examining the structure and business models of traditional media and entertainment companies and focusing on influential drivers in the industry's value chain, the core of this track focuses on what our media and entertainment enterprises look like today, what they may be like in the future and why. Ultimately, the course examines the driving changes transforming these businesses.

Competitive forces from within and without each industry will be closely examined as students gain management and industry insight. The class provides a strategic framework for understanding and assessing how major entertainment- and media-industry institutions are structured and how major factors have been pushing these sectors into periods of change.

With consumers overwhelmed with entertainment options, creating an entertainment "brand" is more important than ever. Whether it be a movie franchise such as "Pirates of the Caribbean," a TV powerhouse such as the "CSI" series or a celebrity such as Oprah Winfrey, consumers ease in quickly understanding what they're being offered and why they'll enjoy it is the best path to success.

This class will provide a framework for understanding what an entertainment brand is and why it's important, as well as the different ways entertainment properties are being marketed today. While the emphasis is on the creation and marketing of entertainment brands, students will also gain a strong understanding of the development and production of motion pictures and television shows, as well as the creation of brands in other channels such as music, digital and branded entertainment with the help of guest speakers who are leaders in their field.

Past Speakers

  • Gregoire Gensollen, Lionsgate
  • Bob Dowling, Paley Media Center
  • Craig Dehmel, Fox
  • Mark Lam, Live 365
  • Bruce Cohen, Jinks/Cohen Productions
  • Tristan Coopersmith
  • Apollonia Kotero

Past Experience Days

  • Sony Studios
  • LA Film Festival
  • Fox Studios
  • Disney Studios
  • Universal Studios

Past Internship Projects

  • Lionsgate
  • Wasserman Media Group
  • Fox Studios
  • The Film Collaborative
  • Splashlife
  • Playboy

View the syllabus for MGMT 180, Lights, Cameras, Business: A Primer on the Film Industry

UCLA Anderson Center for MEMES summer institutes
UCLA Anderson Center for MEMES Summer Institute

This course values and emphasizes real-world experience, providing students with insights that only industry professionals and insiders can offer. Classes include lectures with some of the sports industries most preeminent and influential individuals.

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This course values and emphasizes real-world experience and focuses on providing students with insights that only industry professionals and insiders can offer. Each class will host a lecture by some of the sports industry’s preeminent and most influential individuals. Furthermore, students will be given the chance to experience the business of sports, going onsite and behind the scenes at L.A.'s world-famous stadiums and arenas, and getting a firsthand look at what it takes to produce these spectacles. Finally, as part of their culminating internship project, students will work under the mentorship of these sports professionals, coming away with several weeks worth of in-class knowledge, as well as a resume-boosting internship with one of the nation's most well-known sports companies. If you're thinking about a career in sports, look no further.

Past Speakers

  • Ted Yeschin, Wasserman Media Group
  • Barry Axelrod, MLB Agent
  • Darrin Smith, NCAA and Super Bowl Champion
  • Josh Rawitch, VP, Dodgers
  • James Voris, CTO, NFL

Past Experience Days

  • NHL Draft
  • Sports Career Conference
  • Galaxy Game and Stadium Tour
  • AVP Volleyball Tournament
  • NFL 101
  • Dodgers Game and Stadium Tour

Past Internship Projects

  • LA Galaxy
  • Wasserman Media Group
  • LA Sparks
  • LA Dodgers
  • UCLA Athletics
  • ESPN/Epic States

View the syllabus for MGMT 180 (Afternoon Session), Sports Marketing and Management

UCLA Anderson Center for MEMES summer institutes
UCLA Anderson Center for MEMES Summer Institute

With the prevalence of social media, many businesses have started to incorporate some of the basics by adding a Facebook page or a Twitter handle, but are at a loss to prove how its affecting the bottom-line. This course is intended for students who want to go beyond the basics to learn how to apply social media strategies to get concrete business results.

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With the prevalence of social media, many businesses have started to incorporate some of the basics by adding a Facebook page or a Twitter handle, but are at a loss to prove how it’s affecting the bottom-line. This course is intended for executives and professionals that want to go beyond the basics to learn how to apply social media strategies to get concrete business results. The course puts students on the leadership path with strategies and tactical plans that lead to bottom-line success. This highly experiential program delivers the latest best practices to drive more revenue and save costs by incorporating social media into traditional business practices. With this curriculum, attendees will learn practical steps, techniques and best practices geared towards integrating social media and digital programs within their businesses with higher monetization of their investments.

View the syllabus for MGMT 180 (Afternoon Session), Sports Marketing and Management

UCLA Anderson Center for MEMES summer institutes
UCLA Anderson Center for MEMES Summer Institute

The primary objective of this course is to provide students with comprehensive exposure to the significant topics facing the Music Industry in the Digital Age, with a primary focus on the YouTube Effect. Through class lectures, class discussions, guest speakers and team learning opportunities, students will be exposed to major topics affecting the music business.

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The primary objective of this course is to provide students with comprehensive exposure to the significant topics facing the Music Industry in the Digital Age, with a focus on the YouTube Effect. Through class lectures, class discussions, guest speakers and team learning opportunities, students will be exposed to major topics affecting the music business. They will: become familiar with key concepts and terminology that are unique and relevant to the music industry; understand the importance of both business and legal principles as they pertain to becoming a successful music artist in the digital age; gain exposure to the wide range of opportunities that music artists can avail themselves of, including social media and the web, namely YouTube. Additionally, students will initiate professional networking activities within the music industry by interacting with major industry executives acting as guest speakers throughout the six-week Summer Institute Series.

View the syllabus for MGMT 180 (Afternoon Session), Sports Marketing and Management

UCLA Anderson Center for MEMES summer institutes

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