>>Summer Institutes

Your career in entertainment, music and sports begins here.

Program Overview

UCLA MEMES Center

The entertainment, music, and sports business is complex and constantly changing. The MEMES Summer Institutes will help you develop an understanding of the industry and give you the tools to jump start your career.

What We Offer:

Our six-week program prepares you for the world of entertainment, music and sports. Through classes taught by seasoned industry executives and real-world projects, you will learn how the business works and issues it faces.

» All students enroll in the core class—Business of Entertainment, Media & Sports, which includes fundamentals such as marketing, finance and strategy.

» Students also enroll in the industry track of choice. Each track offers an in-depth understanding of specific career interests.

  • Blockbusters: The Business of Movies & TV
  • Music Industry in the Digital Age
  • Sports Marketing & Management
  • 360° Marketing for Entertainment & Media

» All students are assigned internship projects that provide real world experience.

» As guest speakers, leading industry executives offer unique industry insights.

» Taught at UCLA Anderson, academic credit is available for UC and non-UC Students

Tracks

UCLA MEMES Center

All students enroll in the Business of Entertainment, Media & Sports then choose a track.

UCLA Anderson Center for MEMES Summer Institute

By examining the structure and business models of traditional media and entertainment companies and focusing on influential drivers in the industry's value chain, the core of this track focuses on what our media and entertainment enterprises look like today, what they may be like in the future and why. Ultimately, the course examines the driving changes transforming these businesses.

This course examines current entertainment enterprises, as well their future evolution. You will learn to evaluate the structure of entertainment and how major factors are changing the industry. Skillful branding is essential for businesses to capture consumers.  Whether a movie franchise such as "The Hunger Games," a TV powerhouse such as the "House of Cards", or a celebrity such as Ellen DeGeneres, consumers require guidance to navigate the overwhelming entertainment options.

Additionally, this course provides a framework for understanding how different entertainment properties are marketed today. The course also includes guest speakers who are leaders in their fields. Students will gain a robust knowledge of the development of motion pictures and television shows.  

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Past Speakers
·                Gregoire Gensollen, Lionsgate
·                Craig Dehmel, Fox
·                Mark Lam, Live 365
·                Bruce Cohen, Jinks/Cohen Productions
·                Tristan Coopersmith  

Past Experience Days
·                Sony Studios
·                LA Film Festival
·                Fox Studios  

Past Internship Projects
·                Lionsgate
·                Wasserman Media Group
·                Fox Studios
·                Splashlife
·                Pluto TV  

View the syllabus for MGMT 180, Blockbusters: The Business of Movies & TV

UCLA Anderson Center for MEMES summer institutes
UCLA Anderson Center for MEMES Summer Institute

This track emphasizes real-world experience by providing students with career insights that only industry professionals can offer. Each class features a lecture by select sports industry's most influential individuals. The course allows the students a glimpse within the business of sports, onsite visits and behind the scenes at L.A.'s world-famous stadiums.

Students receive firsthand exposure to essentials of production of large-scale events. Finally, as part of their culminating internship project, students will work under the mentorship of sports professionals. They will away with several weeks of in-class knowledge, as well as a resume-boosting internship with one of the nation's most well known sports companies. This course is crucial for anyone who is considering a career in sports.

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Past Speakers
·                Ted Yeschin, Wasserman Media Group
·                Barry Axelrod, MLB Agent
·                Darrin Smith, NCAA and Super Bowl Champion
·                Josh Rawitch, VP, Dodgers
·                James Voris, CTO, NFL  

Past Experience Days
·                NHL Draft
·                Galaxy Game and Stadium Tour
·                AVP Volleyball Tournament
·                Dodgers Game and Stadium Tour  

Past Internship Projects
·                LA Galaxy
·                LA Sparks
·                LA Dodgers
·                UCLA Athletics
·                ESPN/Epic States

View the syllabus for MGMT 180 (Afternoon Session), Sports Marketing and Management

UCLA Anderson Center for MEMES summer institutes
UCLA Anderson Center for MEMES Summer Institute

This course provides an overview of integrated marketing communications (IMC) and the strategic roles of marketing tools. These tools are comprised of advertising, public relations, sales, promotions, event management and media planning. Students will analyze the marketplace to create an integrated marketing campaign that will build brand awareness and drive sales by blending multiple touch points with consistent messaging. The primary course objective is to craft a cohesive campaign using marketing analysis, assessment, tactics, and tools. Students will focus on the purpose and value of integrated marketing to determine appropriate analytical strategies.

Within groups, each student will be paired with a mentoring organization to assume the planning, development, implementation, execution and evaluation of an integrated marketing campaign.  To complete this project, students will deliver a comprehensive presentation to the mentoring organization, their classmates, and the course instructor.

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View the syllabus for MGMT 180 (Afternoon Session), 360° Marketing for Entertainment & Media

UCLA Anderson Center for MEMES summer institutes
UCLA Anderson Center for MEMES Summer Institute

The primary objective of this course is to provide students with comprehensive exposure to the significant topics facing the Music Industry in the Digital Age, with a primary focus on the YouTube Effect. Through class lectures, class discussions, guest speakers and team learning opportunities, students will be exposed to major topics affecting the music business.

The primary objective of this course is comprehensive exposure to significant topics facing the music industry in the digital age, with a focus on the YouTube Effect. Through lectures, class discussions, guest speakers and team learning opportunities, students will confront major topics affecting the music industry. The course focuses on the key concepts and terminology relevant to the music industry; emphasizes the importance of business and legal principles as they pertain to becoming a successful music artist in the digital age and provides exposure to the wide range of social media and web opportunities available to music artists. 

Additionally, students will interact with industry executive guest speakers throughout the six-week program to practice and perfect relevant professional networking activities.

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View the syllabus for MGMT 180 (Afternoon Session), Music Industry In The Digital Age

UCLA Anderson Center for MEMES summer institutes

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