By examining the structure and business models of traditional media and entertainment companies and focusing on influential drivers in the industry's value chain, the core of this track focuses on what our media and entertainment enterprises look like today, what they may be like in the future and why. Ultimately, the course examines the driving changes transforming these businesses.
Competitive forces from within and without each industry will be closely examined as students gain management and industry insight. The class provides a strategic framework for understanding and assessing how major entertainment- and media-industry institutions are structured and how major factors have been pushing these sectors into periods of change.
With consumers overwhelmed with entertainment options, creating an entertainment "brand" is more important than ever. Whether it be a movie franchise such as "Pirates of the Caribbean," a TV powerhouse such as the "CSI" series or a celebrity such as Oprah Winfrey, consumers ease in quickly understanding what they're being offered and why they'll enjoy it is the best path to success.
This class will provide a framework for understanding what an entertainment brand is and why it's important, as well as the different ways entertainment properties are being marketed today. While the emphasis is on the creation and marketing of entertainment brands, students will also gain a strong understanding of the development and production of motion pictures and television shows, as well as the creation of brands in other channels such as music, digital and branded entertainment with the help of guest speakers who are leaders in their field.
- Gregoire Gensollen, Lionsgate
- Bob Dowling, Paley Media Center
- Craig Dehmel, Fox
- Mark Lam, Live 365
- Bruce Cohen, Jinks/Cohen Productions
- Tristan Coopersmith
- Apollonia Kotero
Past Experience Days
- Sony Studios
- LA Film Festival
- Fox Studios
- Disney Studios
- Universal Studios
Past Internship Projects
- Wasserman Media Group
- Fox Studios
- The Film Collaborative
View the syllabus for MGMT 180, Lights, Cameras, Business: A Primer on the Film Industry