Summer Discovery

 

The UCLA Summer Discovery Program for high school students will give you everything you need to launch your professional career in sports with invaluable experience and insight.

At Summer Discovery UCLA, we help you prepare for your transition from high school to college. Our pre-college program combines academics, athletics, and activities to give high school students a great introduction to college life.

Learn About the Program Structure

Sports Business Program

 

The sports industry is undergoing constant change, creating unique challenges and opportunities for people working in the business. The Summer Discovery for High School Students: Sports Business Program will address key shifts in the industry and identify ways for students to innovate and lead in a number of job functions.

With options of two week, three week or five-week sessions, students will:

  • Learn business frameworks, including finance, marketing, strategy and economics.
  • Review case studies.
  • Meet with industry professionals.
  • Learn about concepts, analyses and principles that drive the sports industry.
  • Discover the mechanics of sports management and business.
  • Explore behind-the-scenes of L.A.’s most famous arenas and stadiums.

Class meets weekdays in the morning and afternoon.

Business Intensive Program

 

The multi-billion dollar industries of entertainment, media, and sports have become increasingly global. This phenomenon is reflected in worldwide coverage of mega-events from the Olympics and the World Cup, to top-grossing movies and concerts of international superstars. Explore the evolution of these global trends this summer at the Business of Entertainment, Media, and Sports Program.

This program is taught and sponsored by the Center for Management of Enterprise in Media, Entertainment, and Sports at UCLA Anderson School of Management. Classes have been specifically designed for high school students based on Anderson's graduate and summer undergraduate classes. Through an introduction to concepts, analyses, and principles - this program will help you understand the business aspects of entertainment, media, and sports and culminates with final team projects in which students develop solutions for a company business. Through an introduction to concepts, analyses, and principles - this program will help you understand the business aspects of entertainment, media, and sports.

During this 3 week intensive full-day program, gain insight into the ever-changing business of entertainment, media, and sports. Explore business frameworks including finance, marketing, strategy, and economics. Review case studies, meet with industry professionals, and examine the challenges that face these industries in our fast-paced global environment.

The goal of this intensive full-day program is to help you:

  • Build a framework for understanding entertainment and sports marketing strategies
  • Learn about key strategic issues across the entertainment and sports business landscape
  • Examine concepts and management principles unique to these industries
  • Appreciate the challenges involved in marketing and managing entertainment and sports in a world of rapidly changing technology
Lecture and discussion topics
  • Investment Decisions
  • Joint Ventures
  • Sponsorship
  • New Technologies
  • Consumer Behavior
  • Decision Making
  • Business Strategy
Possible case studies and practical examples
  • Launching Jay-Z’s Decoded
  • Maria Sharapova: Marketing a Champion
  • Warner Bros. Pictures: The Harry Potter Dilemma
  • Netflix: Valuing a New Business Model
  • YouTube: Time to Charge Users?
A site visit to a Los Angeles-based organizations
  • YouTube Studios
  • Dodger Stadium
  • Myspace
  • Staples Center/LA Live
  • Sony
  • Paramount Studios

Class meets weekdays (Monday - Thursday) in the morning and afternoon.

Digital Marketing & Social Media

 

YouTube is now the world's second largest search engine and the new TV platform for millennials. If Facebook were a country, it would be third in population size behind India and China. News breaks today not on CNN but rather on Twitter, where real-time user generated content exposes the next big story. Technology has created a seismic shift in the way media is consumed, and by extension the way marketers reach and engage consumers. The shift of advertising dollars away from traditional media to online platforms requires students learning marketing to be well-versed in digital marketing.

The Digital Marketing and Social Media Institute will give students both the strategic framework and tactical approach to develop and execute goal-oriented digital marketing and advertising campaigns that enhance brands, create a buzz, and motivate desired consumer behavior. Students will learn strategies for how to use platforms such as Facebook, YouTube, Twitter, mobile apps, online/display, search engine marketing, email, and more. Students will also learn about the various tools and software used to track and optimize campaign performance. 

This 3 week institute will provide a solid foundation in the key concepts around digital strategy, campaign execution, and measurement. Students will have the opportunity to examine these topics firsthand through reading, case studies, industry speakers, and hands-on projects.

Lecture topics include:

  • User experience design
  • Email marketing
  • Social media and networks
  • User generated content
  • Search engine optimization (SEO)
  • Mobile marketing
  • Geo targeting
  • Web analytics / Measurement

Class meets weekdays (Monday - Thursday) in the morning and afternoon.

About UCLA Anderson

 

UCLA Anderson School of Management is one of the top business schools in the world. The Anderson School of Management features state-of-the-art facilities, and a reputation for excellence and innovation in education. Accomplished alumni include the CEO of YouTube, a winner of the TV show The Apprentice, and the CFO of The Nike Brand. With its ideal location in suburban Los Angeles, UCLA Anderson is the perfect setting for a pre-college business program.

Learn More About UCLA Anderson

Program Details

 

Registration

Applications are currently being accepted.

Apply Here

Tuition information

  • 5 Week tuition $8599 + $295 supplement for the course
  • 3 Week tuition unchanged $7399, day option $3499
  • 2 Week tuition $5299, day option tuition $2999

Contact information for Summer Discovery

Email at:
info@summerdiscovery.com

Actual Dates for Classes

  • 5 Week June 27 – July 27
  • 3 Week Session #1 June 26 – July 13
  • 3 Week Session #2 July 18 – August 4
  • 2 Week July 18 – July 28