Instructors

2017 PROGRAM DATES: June 26 – August 4

Instructors

 

Mark Francis

Sports Management - 4 units

Mark Francis, a native of Fredericton, NB, Canada, holds an MBA and M.A. in sports administration as well as a diploma in university teaching from the University of New Brunswick. He works as an instructor in sports management at UCLA’s Center for Managing Enterprise in Media, Entertainment & Sports (MEMES ); an adjunct instructor in sports technology at Camosun College; and a sports management consultant for BaAM Productions in Los Angeles, overseeing the firm’s interests throughout the professional sports industry.

BaAM is a premier event production and management firm whose signature events include the NHL Winter Classic, MLB All-Star FanFest, 2014 NHL Coors Light Stadium Series, Pro Football Hall of Fame FanFest 2014 and the 2015 Pan American Games. A specialist in the area of fan experience and engagement, Francis has significant interests in social media marketing and ROI, brand management, marketing, business development, sports technology and law. He boasts a wealth of experience at all levels of sport, from academic, business, administrative and high-performance coaching perspectives, which enable him to speak from experience when it comes to his business relationships and teachings. Through his current and prior professional associations with numerous esteemed sports organizations, Francis has developed an extensive professional network throughout all levels of the sports industry, many of whom appear annually during his Sports Business program delivered through the Center for MEMES at UCLA Anderson School of Management.

A dedicated supporter of community involvement, Francis also serves as advisory board chair of the African Sports Business Association, and as volunteer head coach of the men’s hockey program at UCLA, where he was selected as one of two finalists for the PAC-8 Coach of the Year Award for 2012. Francis was also selected as head coach of the PAC-8 selects at the ACHA National Championships in Philadelphia in 2011 and 2013. He recently completed a two-year term serving as the executive director of the PAC-8 Men’s Hockey Conference.

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Karen Glass ('89)

Film and Television Marketing and Management - 4 units

Karen Glass (’89) is a seasoned entertainment executive with over 20 years of experience in a variety of capacities in the distribution, marketing and development of film and television.

Glass has her own production company, Glassworks Entertainment. Under this banner, she produced the Nickelodeon original television movie Swindle, which aired in late 2013. In addition, she developed movie and television projects with Paramount, Walden Media, Disney Summit Entertainment and Lifetime Television. She also served as a consultant for Warner Bros. in developing a Peanuts animated movie, The Beagle Has Landed, Charlie Brown. Her strength in branded content and careful regard for legacy was also utilized in developing a live-action Dora The Explorer for Nick Jr.

Previously, Glass served as executive vice president of development and production for the Walt Disney Studios, where she supervised movies that included: The Princess Diaries, Freaky Friday, Step Up, Ice Princess and The Santa Clause 2. Other credits include: Tuck Everlasting, Moonlight Mile, The Count of Monte Cristo, Raising Helen, The Princess Diaries 2, The Shaggy Dog and Herbie Fully Loaded. Her responsibilities included identifying compelling movie ideas and stories, working closely with writers and directors to shape the storytelling, hiring the film’s key talent, and working in partnership with Disney business affairs to negotiate literary and talent deals. Once a movie was in pre-production, Glass supervised all creative aspects of the film’s production and post-production efforts, guiding the filmmakers through the audience research process and internally marketing the film (and communicating its assets) across Disney divisions.

Glass’ films cumulatively grossed over $1 billion at the domestic box office. More important, her work and her film slate critically redefined the Disney brand for a new generation of tweens and families.

Glass’ 17 years at the Walt Disney Company includes work in distribution strategy, film marketing and international television marketing. As a theatrical film marketer, Karen brought millions of dollars of co-branded marketing money for the studio’s film releases through partnerships with major packaged goods companies such as Burger King, McDonald’s, General Mills, Nestle, Macy’s and Bloomingdales. In addition to doing this co-branded marketing job, Glass was promoted to oversee all aspects of a film’s marketing campaign, producing its timeline, launch, evaluating creative, publicity, research and promotions. The final piece of Glass’ portfolio of responsibilities was her role as advisor to the studio chairmen to determine theatrical release patterns and competitive positioning to maximize film launches.

Glass is a graduate of the Wharton School at the University of Pennsylvania and she received an MBA from UCLA Anderson School of Management.

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Jae Goodman

Integrated Marketing - 4 units

Jae Goodman is Chief Creative Officer and Co-Head of CAA Marketing, a division of leadingentertainment and sports agency Creative Artists Agency (CAA). Goodman works in the Los Angeles office and helps provide corporate clients with creative solutions that leverage the power of entertainment to build brands and drive business results.

CAA Marketing clients include Coca-Cola, General Motors, Diageo, Chipotle, Samsung, Neiman Marcus, Burberry, Keurig, Fender and The MacArthur Foundation, among others. CAA Marketing was the driving force behind Hasbro’s Transformers film franchise and Chipotle’s “Cultivate” campaign, including the animated short film “Back to the Start” featuring Willie Nelson covering Coldplay and its follow-up “The Scarecrow.” The campaign has won four Cannes Grand Prix awards in four different categories in the past three years. CAA Marketing is responsible for the first and second brand films ever accepted to the Sundance Film Festival, the first-ever live interactive show on Hulu, nine Webby Awards in six years for fourdifferent clients, and eight Emmy nominations and four wins for such clients as Old Navy, Chipotle,and Dolby. Prior to CAA, Goodman served as Senior Vice President and Executive Creative Director at Publicis & Hal Riney in San Francisco, overseeing all creative talent and work. Previously, he held creative and executive positions at Wieden+Kennedy, Leagas~Delaney, and Ogilvy & Mather. Under Goodman’s leadership, CAA Marketing’s work has been selected as one of TED’s “10 Ads Worth Spreading,” and in 2014, Goodman was named to both Fast Company’s Most Creative People in Business 1000 and Ad Age’s Creativity 50 List. Outside of advertising, Goodman's successes include creating and executive producing a show for FOX Sports, developing the partnership between 24-Hour Fitness and NBC's The Biggest Loser, cofounding content-meets-commerce startup Honeyshed, and writing music videos which earnedmultiple MTV Music Video Awards nominations for artists ranging from Fatboy Slim and Linkin Park to Miley Cyrus and Mariah Carey. He is a frequent lecturer at both his alma mater UCLA and sworn enemy USC. Jae Goodman CCO & Co-Head CAA<

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Chris Gebhardt

Integrated Marketing - 4 units

Gebhardt originally joined Participant in 2008 to launch Participant’s digital hub, TakePart.com. Since then, Participant’s digital and social media footprint has grown to one of the largest cause-oriented communities online. Prior to joining Participant, Gebhardt ran his own startup media and marketing strategy firm with clients such as Ogilvy & Mather, Gap, Cisco, Mattel, Conservation International, LeBron James, Live Earth, and Voce, and was also head of emerging technology and innovation for Ogilvy North America and ran Ogilvy’s Digital Brands Group. He was also a brand manager at Pepsi and a consulting associate at Coopers & Lybrand.

 

Beverly Macy

The Global Business of Media, Entertainment & Sports - 4 units

Beverly Macy is a recognized author, educator and thought-leader in emerging technology, social media, Internet of Things, big data and more. She draws on her experience as author, educator and industry expert on the evolution of digital media and emerging technology to help organizations, brands and individuals build effective business strategies to succeed in the new business climate.

She is the host of the popular business podcast Social Media Radio and the co-author of The Power of Real-Time Social Media Marketing, a critical best-selling business book for understanding social media to help businesses grow and succeed with new communication capabilities. The book is now used in over 20 universities and is on the shelves of many corporate libraries.

Macy is an educator in executive marketing courses for the UCLA Extension business administration and management programs and Kelley School of Business at Indiana University. She is a respected professional speaker on real-time social media strategy, big data and analytics, and marketing and branding. She has worked with Fortune 500 companies such as Toyota, the Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, Boeing, Weber Shandwick and more.

She spent over a decade at Xerox Corporation, where she received top honors for sales and marketing efforts.

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