Featured Speakers

Ulas Bardak

Chief Data Officer, Whisper

Originally from the Mediterranean island of Cyprus, Ulas got his B.Sc., M.Sc. and Ph.D. from Carnegie Mellon University's School of Computer Science. After receiving his Ph.D. he spent 3 years working as a researcher in Tokyo at Japan's biggest security company SECOM. He then returned to the US, joining and then leading the applied research team at StumbleUpon in San Francisco. Most recently he has been working as the Chief Data Officer at the anonymous social networking company Whisper.

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Lisa Bratkovich

SVP, Marketing, Guthy-Renker, LLC

An established direct marketing executive, Lisa Bratkovich currently serves as Senior Vice President of Marketing at Guthy|Renker where she has been employed for 12 years.

Guthy|Renker is one of the largest and most respected direct marketing companies in the world, with distribution in 68 countries. Since 1988, Guthy|Renker has discovered and developed high-quality, consumer brands in the beauty, skincare, entertainment, fitness and wellness categories--including Proactiv, America’s #1 acne brand.

In her current role, Ms. Bratkovich leads customer retention marketing efforts across all major Guthy|Renker brands in all media and service channels with focus on maximizing customer lifetime value, delivering an exceptional customer experience and driving earned media through word of mouth.

Prior to Guthy|Renker, Ms. Bratkovich held senior-level marketing positions at other successful direct-to-consumer businesses, including Murad, SCI and United States Sales Corporation.

Ms. Bratkovich is a member of the Direct Marketing Association, Cosmetic Executive Women, The CMO Club and Electronic Retail Association. She holds a seat on the Forrester Customer Experience Council and is a Board member for the Organization of Executive Women. Ms. Bratkovich graduated from UCLA with a Bachelor of Arts degree and resides in Playa del Rey, CA.

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Eric Briggs ('00)

Senior Advisor at FTI Consulting

Eric Briggs is a Senior Advisor at FTI Consulting and is based in Los Angeles. Mr. Briggs is a member of the Valuation and Financial Advisory Services group and the Fairness and Solvency Committee of FTI Capital Advisors. He has extensive experience across a broad range of financial advisory roles, including intangible asset valuations, litigation support, fairness opinions and strategic planning.

Mr. Briggs has completed over 1,900 engagements across a broad range of industries and purposes. Mr. Briggs’ engagements are often performed on behalf of management teams as well as investors and lenders. Mr. Briggs’ work has been used for (i) investment purposes (effectively setting the price for transactions) and/or in support of a transaction via fairness or solvency opinion; (ii) financial planning and tracking purposes (including the development of full operating models for management use); (iii) collateral purposes (effectively reflecting the security underlying various loans and debt); (iv) compensation purposes (enabling performance based compensation); and (v) accounting and/or tax planning purposes.

Mr. Briggs’ previous clients include Goldman Sachs, Sony, Cerberus Capital, Fortress Capital, Citigroup, JP Morgan Chase Bank, NBCUniversal, TPG Capital and Kohlberg Kravis Roberts & Co. Further, he has advised clients across multiple industry sectors including entertainment and media, construction, technology and life sciences.

Mr. Briggs joined FTI Consulting with its acquisition of Salter Group, a leading independent financial and strategic advisory firm that specialized in providing business and intangible asset valuations, financial opinions, financial and strategic analysis, forecasting and transaction support covering a broad spectrum of industries. He was a Founding Principal and co-managed the firm’s overall practice and project management efforts.

Prior to that, Mr. Briggs was with Houlihan Lokey and Howard & Zukin in the Communications, Media and Entertainment group. Mr. Briggs holds an M.B.A. in Finance from the UCLA Anderson School of Management and a B.S. with honors with distinction in Economics from Brown University.

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Frank Cardello

President, Media Services, Deluxe Entertainment Services Group

Cardello oversees Deluxe’s 23 media services operations with more than 2,600 full-time employees worldwide. The division offers a comprehensive range of entertainment and media services including technology design and second screen applications, workflow management, audio subtitling and dubbing, and physical media distribution and related services, among others.

Prior to joining Deluxe, Cardello for the past eight years held a variety of advanced leadership roles with T3Media, which offers content management, delivery and monetization services for media and entertainment companies. Most recently, he served as T3Media’s President and CEO, leading the company’s overall growth and operations.

Cardello previously served as VP of Sales and Business Development at Ping Identity Corp., a provider of Web-based identify-and-access management solutions. He held the same position at Jabber, which commercialized an open-source platform that has since been sold to Cisco Systems.

Cardello graduated with a Bachelor of Science degree in Economics from the U.S. Naval Academy and served as a lieutenant in the U.S. Navy. He holds an MBA from the Kellogg School of Management at Northwestern University.

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David Chaiken

Chief Technology Officer, Altiscale

David worked on his first data science application right here on the UCLA mainframe in the early 1980’s. At the time, he was a faculty brat doing programming for his parents, who were combining their talents in sociology and statistics to do groundbreaking work in criminology. Since then, he has built a large number of computing systems – both for consumers and enterprises. David has spent the last 10 years working on Hadoop-based big data systems, as Chief Architect at Yahoo! and then CTO at Altiscale. He is passionate about building systems that help data scientists discover value in the flood of information from the connected world.

David earned a Sc.B. in Mathematics and Chemistry from Brown University, and a Ph.D. in Electrical Engineering and Computer Science from MIT.

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Aditi Dhagat

Senior Director, Big Data & Big Science, Adobe

With extensive experience in Big Data and all things Analytics, Aditi is deeply interested in the transformative role data can play in enabling (and sometimes disabling) the relationship between consumers and products/services they consume. Critical to Digital Customer Engagement is how unobtrusively businesses instrument their products to collect data, how they track it in a way that is legal and ethical, how they use it to both glean insights and personalize consumer experience to the mutual benefit of both the consumer and the business.

In her current role at Adobe, Aditi is focused on driving value and insight from large volumes and a broad variety of data. Important to this effort is the ability to quickly connect both transactional and behavioral data, as well connecting data across different domains such as customer, product and finance. Acting in a cross-functional capacity across Adobe, her team works with our customers to deliver democratized (aka self service), governed access to "data at rest" and "data in motion". The team is building out a data reservoir to enable distributed access for analysts, data wranglers, and strategists - as well as supporting data science and predictive analytics through statistical algorithms and modeling.

In her previous role at Adobe, Aditi established a data science team within the Creative Cloud business unit focused on deriving product usage insights to drive conversion, retention and product innovation. She joined Adobe after a significant career in management consulting across Deloitte, Capgemini and Ernst & Young. She is known as a strategic thinker, a sought-after people leader and a business change leader. She holds a Ph.D. in mathematics and computer science from MIT.

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Subash D'Souza

Big Data Architect, Toyota USA

Subash DSouza is a Big Data/ Spark/ Hadoop Evangelist. He has been part of the SoCal development community for several years running the LA Big Data, LA Spark & LA Hadoop User Groups. He was instrumental in founding Big Data Day LA, the only free premier Big Data Conference, over the past three years with over 950+ people in attendance. He has presented at several meetups and conferences and has been recognized as a Champion of Big Data by Cloudera.

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Farouk Ferchichi

Chief Data Officer and Head of Business Intelligence, Toyota Financial Services

Yogesh Joshi ('13)

Head of Big Data Analytics, AIG

Yogesh Joshi heads big data and analytics at AIG. He is responsible for evangelizing, evolving and transforming AIG's big data and analytics capabilities while exploring the art of the possibility to deliver value to the business and the broader ecosystem. Prior to joining AIG, Yogesh was responsible for Experian's strategic global data and analytics product and platforms.

Yogesh has over 17 years of unique experience in the technology realm covering software engineering research and development, enterprise scale business and information systems development, business technology strategy consulting and product/platform management. Yogesh brings insurance, credit and investment experience through his past engagements with multiple Fortune 500 companies. He has an MBA from the UCLA Anderson School of Management.

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Daniel Kehrer

Head of Marketing and Communication, MarketShare

Daniel Kehrer is head of marketing and communications at MarketShare, the global leader in advanced marketing analytics software. He leads strategy and execution of the company’s multi-channel marketing efforts globally, including thought leadership, communications, PR, social media, content creation, digital and events. He is an industry authority on big data and predictive analytics for marketing and writes regularly on related topics for Forbes.

Daniel has 20+ years experience as a senior executive in startups and high-growth companies, building and leading teams for businesses large and small in MarTech, AdTech, enterprise software, internet services, content creation and media. He is also a startup entrepreneur and investor who has launched, grown and sold businesses in New York, Washington, DC and Los Angeles.

MarketShare is pushing the boundaries on big data and cloud computing to deliver faster and better value to customers, including half of the Fortune 50 companies. The company’s analytics and software-as-a-service solutions are used by CMOs to drive resource allocation decisions and marketing investments. Its technology has directed the investment of over $60 billion in marketing in 2015.

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Tian Lim

Chief Technology Officer, Hulu

Tian Lim is Chief Technology Officer of Hulu. Tian was most recently Senior Vice President, Product Engineering, at Sony Network Entertainment International (SNEI) where he was responsible for overseeing all North American engineering and operations, including client and service engineering for the PlayStation Store on PS3 and PS4, as well as many of the network features of the PS4.

Prior to joining the company he worked at Microsoft XBOX for eight years, where he was Director of Development, Microsoft Xbox LIVE & Platform and oversaw all development for the Xbox LIVE service and Xbox 360 operating system, Kinect, dashboard, marketplace and developer SDK. Prior to that, he worked at Nintendo Technology Development, Inc., as a software engineer where he helped deliver the Nintendo GameCube.

Mr. Lim holds a Bachelor's degree in Mathematics & Computer Science from Carnegie Mellon University and a Master's degree in Science and Engineering from University of Washington.

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John Loken ('09)

Senior Vice President, Global Consumer Marketing WME/IMG Events Group

John Loken is senior vice president of global consumer marketing for the IMG Events group, representing several business lines within the WME | IMG organization including golf, tennis, motorsports, action sports, mass participation, and arts & entertainment. His team is responsible for maximizing event attendance and revenue by shaping and executing consumer product and pricing strategy, optimizing brand marketing and media campaigns, and collaborating with the WME | IMG digital team to build event websites and mobile apps that enhance the customer experience.

Previously, John led consumer marketing and channel distribution at Live Nation Entertainment's Ticketmaster unit, where his team scaled a customer acquisition and engagement platform that drove a 300% increase in traffic and sales over four years. Prior to Ticketmaster, John was director of member acquisition at Goldstar.com, the world's largest online seller of half-price tickets to live entertainment, and prior to Goldstar he co-founded BPM, a digital marketing agency that pioneered music-as-a-service solutions for brand clients.

John began his career in the recorded music business, overseeing product marketing for artists such as Madonna, Prince, and Stevie Wonder, before spending seven years as general manager at Ultimatum Music, a privately held portfolio of labels and publishers that launched the careers of Plain White T's and Portugal The Man. John is a conservatory trained pianist who holds an MBA from the UCLA Anderson School of Management.

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Bob Lord

President of AOL

Bob Lord has served as President of AOL since January 2015, overseeing the Company's unified global advertising operations. Prior to that, Bob served as Executive Vice President and Chief Executive Officer of AOL Platforms, a role he held from August 2013 to January 2015.

Bob acted as the Global CEO of Razorfish LCC, a digital agency that provides services such as web development and emerging media, technology and social influence marketing, from February 2009 to August 2013. Bob also worked for Publicis Group S.A., a multinational advertising and public relations company, as CEO of Publicis Groupe’s Digital Technology Division, which includes Razorfish, the Digitas LBi Network, Denuo, Fluent and CRM365, from February 2013 to August 2013, and CEO of VivaKi Interactive from December 2011 to January 2013.

Before his CEO roles, Bob held various positions at Razorfish, including as East Region President from August 2004 to January 2009, as Executive Vice President SBI-Razorfish from March 2003 to July 2004 and as Chief Operating Officer from January 2002 to February 2003. Previous to Razorfish, Bob held various positions in technology consulting and engineering. Bob currently serves on the Board of Directors of the TAG and the Nantucket Project Advisory Board.

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James Maysonet

Principal Consultant, TERADATA

An industry consultant with 15 years of executive experience in all phases of physical & digital Supply Chain Management Systems Operations, Process Improvements, Digital Convergence, Data Governance, and Analytics. An expert in business process re-engineering and aligning processes and practices to reflect corporate vision and mission by introducing innovative solutions.

A thought leader that has driven change within the Home Entertainment Industry: 2008 Lead Analyst in a cross industry Supply Chain Study, “The Last 100 Feet”; a qualitative study researching opportunities in the home entertainment supply chain, included retailers and film studios. 2010 Architect behind the “Out of Stock Study” a quantitative research study related to entertainment packaged media and when/why stock outs occur and their financial impacts. This study included Best Buy, 7 major film studios, and Stanford University.

Mr. Maysonet sits on various advisory programs and has lectured on the Supply Chains of the Media & Entertainment Industry at various graduate programs across the U.S.: Media & Entertainment Services Alliance (MESA), Hollywood IT Society (HITS), Stanford University Global Supply Chain Management Forum, Pepperdine’s Graziadio School of Business Media & Entertainment Supply Chain Management Program.

Prior to joining Teradata, James held executive positions within Metro-Goldwyn-Mayer Studios, Sony Pictures, Netflix and Capgemini Consulting. Additionally, James has experience with food distribution, managing the complex supply chains of both fast food and casual dining franchisers across the US.

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Terence Ngai

Head of Cloud Solution Delivery, Enterprise Group Hewlett Packard Enterprise

Terence Ngai is the Head of Cloud Solution Delivery in Hewlett Packard Enterprise with over 25 years of experience in the enterprise software, hardware and professional services industries. He is currently leading a cross company business cloud solution delivery practice to transform strategic customers’ businesses through the adoption of cloud computing technologies and solutions. He is also driving several strategic go-to-market initiatives to deliver a new style of business and a new level of customer success. As an early member of the the Cloud business at HPE, Terence has been the recognized leader in formulating and executing the HPE Cloud strategy and go-to-market initiatives across the world. He has extensive experience in consulting with CXOs and deploying enterprise hybrid cloud solution globally.

Previously, Terence led the product marketing organization in the HPE Inkjet Web Solutions group, responsible for developing and delivering the industry-first ePrint cloud-based mobile printing solution for enterprise and consumer customers. He also led the strategy and portfolio planning function for HPE Software, driving product strategy, business planning, mergers and acquisitions, portfolio management and new business creation activities that led the growth of software business from $500 million to $4 billion in annual revenue.

Earlier, Terence was the business unit general manager of the OpenView Desktop and Software Management operation. He also held a variety of leadership roles in product management and R&D. Prior to HPE, Terence was the senior group product manager of the Norton Utilities and desktop management products at Symantec.

He earned a Master of Business Administration from UCLA Anderson School of Management and master’s and bachelor's degrees in electrical engineering from California State University Northridge.

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Timothy Park

Analytics Manager at AT&T, Broadcast Operations Group

Tim Park oversees all of the analytics, metrics and dashboards associated with AT&T Entertainment & Internet Services Broadcast Operations group, formerly DIRECTV. With nearly 2 billion minutes broadcasting annually from 13 satellites, his team is constantly looking for opportunities to increase the signal availability to deliver the best video experience anytime and anywhere. Tim has built an analytics culture by emphasizing objective data analysis to increase accountability, improve efficiency and apply predictive analytics. He has also recently been tasked to head up the metrics collaboration between the DIRECTV and U-verse platforms.

Prior to joining DIRECTV, Tim worked for 18+ years as a consulting statistician at The Aerospace Corporation, a R&D center that provides technical guidance on all aspects of space missions. He worked as a reliability project manager and led cross-functional teams for the US Air Force, NRO (National Reconnaissance Office) and MDA (Missile Defense Agency). Furthermore, he has taught statistics and mathematics at UCLA, LMU and at The Aerospace Institute.

Mr. Park holds a Bachelor’s degree in Mathematics & Physics from Occidental College and an MBA from UCLA Anderson School of Management.

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Mark Spates

Product, Google

Mark currently works at Google developing IoT and connected home technologies. Mark is the founder iotlist.co, a platform for discovering connected products, and currently serves as the President of the Internet of Things Consortium, a consortium of leading IoT companies focused on market development and consumer awareness.

Prior to joining Google, Mark was Head of Connected Home Platform at Logitech.

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Panel Moderators

Dominique Hanssens

Bud Knapp Distinguished Professor of Marketing at UCLA Anderson

Dominique Hanssens is the Bud Knapp Distinguished Professor of Marketing at the UCLA Anderson Graduate School of Management. He has served as the school's faculty chair, associate dean, and marketing area chair. From 2005 to 2007 he served as Executive Director of the Marketing Science Institute in Cambridge, Massachusetts.

Dr. Hanssens studied econometrics at the University of Antwerp in his native Belgium. He then obtained an M.S. and Ph.D. in marketing from Purdue University. His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. Professor Hanssens serves or has served as an area editor for Marketing Science and an associate editor for Management Science and the Journal of Marketing Research. His papers have appeared in the leading academic and professional journals in marketing, economics and statistics. Five of these articles have won Best Paper awards, in Marketing Science (1995, 2001, 2002), Journal of Marketing Research (1999, 2007) and Journal of Marketing (2010), and eight were award finalists. The second edition of his book with Leonard Parsons and Randall Schultz, entitled Market Response Models was published by Kluwer in 2001 and translated in Chinese by Shanghai People’s Publishing House in 2003. Professor Hanssens won distinguished teaching awards in the UCLA MBA and Executive MBA programs. In 2003 he was awarded the UCLA Anderson School’s Neidorf ‘decade’ teaching award, in 2007 he was the recipient of the Churchill Lifetime Achievement Award of the American Marketing Association, in 2010 he was elected a Fellow of the INFORMS Society for Marketing Science, and in 2013 he received the AMA Mahajan Award for Career Contributions to Marketing Strategy Research.

Professor Hanssens' consulting experience covers strategic marketing problems such as allocating marketing resources, assessing long-term marketing effectiveness and growing customer and brand equity. His approach emphasizes market-response modeling on sophisticated customer and marketing databases. He has conducted assignments for Agilent Technologies, British Telecom, Disney, Google, Hewlett Packard, Hughes, Johnson & Johnson, Mattel Toys, Mercedes, Microsoft, Schwab and Wells Fargo, among others. He is a founding partner of MarketShare, a global marketing analytics firm headquartered in Los Angeles.

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John P. Kelly ('98)

Managing Director, Berkeley Research Group, Predictive Analytics Practice

John P. Kelly is the managing director and leader of Berkeley Research Group's Predictive Analytics practice, which leverages BRG's experts' econometrics and data science capabilities to help marketing, sales, and operational leadership make better strategic decisions through the discovery, calculation and visualization of powerful data relationships. Typical engagements use the firm’s capabilities to reduce customer churn, predict customer behaviors, dynamically price, enhance product revenue, and quantify the customer experience. Conclusions result in actionable, data-driven growth strategies and products, resulting in dramatic changes to corporate profitability and customer value.

Mr. Kelly joined BRG from management consulting firm Ferrazzi Greenlight, where he served as managing partner and led the firm’s consulting practice. Mr. Kelly cultivated the firm’s Global 500 client base, developed its metrics-driven marketing and sales strategy solutions and led collaborative change management programs with large enterprise clients.

Additional credentials include advertising roles at Trans World Airlines and brand strategy for The Coca-Cola Company as an account executive for advertising agency McCann-Erickson. Mr. Kelly is also an entrepreneur, having co-founded two Jet Propulsion Lab-based technology firms and technology incubator ViaSpace. By finding the first commercial applications, investors, and customers, Mr. Kelly led these companies through funding, launch, and successful exits.

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Vandana Mangal

Executive Director, Easton Technology Management Center at UCLA Anderson

Dr. Vandana Mangal is Executive Director for the Easton Technology Management Center and the Research Director for Business and Information Technologies (BIT) at UCLA Anderson School of Management. She taught Big Data as an Emerging Technologies and Markets course at UCLA Anderson. She is on the board of the IS Associates. Dr Mangal spoke about Big Data and participated in a Q&A with a Silicon Beach Startup on 'Concept to Code' on the youtube channel for the City of Santa Monica.

Dr Mangal has been instrumental in launching the Easton Technology Leadership Program and growing it into the Easton Technology Management Center with now over 515 students and $11 million funding. She has published three books and served as the guest editor of a special issue of the Journal of Engineering Management and Economics titled 'Technology, Operations and Strategy in Innovation and Entrepreneurship'. She frequently serves as judge for case and venture competitions and has chaired panels including at the Digital Entertainment World Conference, California Clean Conference, the India Conference and the Women's Business Conference.

Before joining UCLA, Dr Mangal worked at Intel and AE Business Solutions Consulting and, taught at the University of Wisconsin, Madison's School of Business. Her PhD is from the Heinz School at Carnegie Mellon University; her undergraduate degree is in Electrical Engineering from PEC University of Technology.

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Colleen Quinn

Director, Marketing for Communications, Media & Entertainment, Digital Media & eCommerce, and Utilities, Teradata Corp.

Colleen Quinn is the Director of Marketing for Communications, Media & Entertainment, Digital Media & eCommerce, and Utilities for Teradata Corporation’s Industry Content and Marketing group where she is responsible for marketing strategy, execution and content creation for North America. Previously, Colleen was the Senior Director of Media & Entertainment at Teradata, responsible for overall solution strategy and marketing for the Media & Entertainment Industry.

Prior to joining Teradata, she served as Ascent Media’s Senior Director for Digital Services, overseeing global Program Management and Business Development for Studios and Cable/MSOs. Quinn brings over ten years of expertise in digital media management and technology, leading digital media strategy and business development for multi-platform in US and EMEA – and more than 15-years in Media & Entertainment, having transitioned to digital media from a successful career writing and producing award-winning television programs for TLC, Fox and Sony. Quinn served as principal and partner with SoftArt Management Consulting where she led the deployment of supply chain, sourcing and custom software development projects for entertainment companies.

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Guillaume Roels

UCLA Anderson Easton Center Faculty Director, Associate Professor in DOTM

Professor Roels is an Associate Professor at the UCLA Anderson School of Management. His research interests are in supply chain management and in operations management in knowledge-based services.

In his research, Professor Roels has characterized the worst-case performance of supply chains with limited demand information and uncoordinated decision-making. His findings have led to the development of principles for making robust supply chain decisions, such as contracting, capacity investment, capacity allocation, and pricing. In addition, he has studied how to improve productivity in knowledge-based services, by properly designing incentive mechanisms or improving time management. His research has been published in journals such as Management Science, Operations Research, Manufacturing & Service Operations Management, and Production and Operations Management and led to several research awards.

At UCLA, Professor Roels teaches the core course on operations management for the MBA and Executive MBA programs, executive courses on revenue management and entrepreneurship, as well as a doctoral course on inventory theory. He was presented with numerous teaching awards, both student-voted and faculty-selected.

He is the current Faculty Director of the Easton Technology Leadership Program. He was named one of Poets and Quants 2015 Best 40 Business School Professors under 40.

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Sanjay Sood

Center for MEMES Faculty Director; Professor of Marketing

Sanjay Sood's research and teaching expertise lies in the area of brand equity and consumer decision making. Using psychological principles, Sanjay examines how firms can best build, manage, and leverage strong brand names. This includes investigating what brand names mean to consumers, how to manage brand portfolios, how to use brand naming strategies to launch new products, and how to protect brand names from becoming diluted over time and across geographical boundaries. His research has been published in leading marketing and psychology journals including the Journal of Consumer Research, Journal of Marketing, and Cognitive Psychology. Sanjay is an associate editor at the Journal of Marketing, and he is on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology and the Journal of Marketing Research.

Sanjay obtained his Ph.D. in Marketing from the Graduate School of Business, Stanford University. Sanjay also received an MBA degree from the Kellogg Graduate School of Management, Northwestern University, majoring in marketing and strategy. He gained industry experience in product marketing at Centel Corporation, now a division of Sprint. Before joining Centel, he completed a BS degree in Electrical Engineering from the University of Illinois, Urbana-Champaign.

Sanjay has won several awards for excellence in teaching and student mentoring, including the Neidorf Decade Teaching Award at UCLA. Actively involved with industry, Sanjay has worked with several leading marketing companies, including Intel, Starbucks, Disney, Levi-Strauss, Microsoft, and Kaiser Permanente.

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