Easton Technology Management Center & Center for MEMES present
2016 BIG DATA CONFERENCE
NOVEMBER 18, 2016
8:30 a.m. – 3:30 p.m.
DISRUPTION — YOU HEAR IT TALKED ABOUT,
but when do you actually see it? Big data, in its short history, has become synonymous with unlocking the truth in business. And where the truth prevails against expectations, you will witness disruption.
This one-day interactive conference, organized by the Easton Center and the Center for MEMES at the UCLA Anderson School of Management, brings together a cross section of industry experts and academic thought leaders who are shaping and defining the conversation around big data.
The theme of the annual Big Data Conference this year is Disruption. Big data technology, content and marketing innovations are driving disruption in all sectors, most explicitly media and entertainment. Other sectors impacted by big data include health care, financial services, retail and agriculture. Big data technology is resulting in the creation of new products and services and, often, new businesses, such as streaming music and content services. It is allowing for more effective targeting of content and marketing micro-targeting. Content across devices is becoming optimized and the distribution of content is changing. In fact, entire value chains of sectors are becoming disrupted by big data technology deployments.
- How big data technology deployment has disrupted businesses and entire sectors
- New technology deployments that are helping maximize business impact for big data technology solutions
- Content: How content is being delivered in new ways such as "over the top"; entire traditional content businesses that are being disrupted by high-growth companies such as Netflix; how new forms of content are being created as a result
- Marketing: How content is being more effectively targeted to key segments; how new technologies are supporting the marketing and advertising of content such as pricing
Whether you are providing technology solutions, using big data to make business decisions or thinking through the future of entertainment and media, this is the one conference you need to attend!