TEDxUCLASalon 2016


Original Thinkers TEDxUCLASalon at UCLA Anderson

TEDxUCLASalon is presented by UCLA Anderson. The salon is intended to advance ideas by including the UCLA Anderson community, central campus and local community in a collective conversation around the theme “Original Thinkers.”

This theme was inspired by Adam Grant’s TED Talk, “The Surprising Habits of Original Thinkers.” Adam Grant is the author of Originals: How Non-Conformists Move the World and a professor at Wharton.

This event was followed by UCLA Anderson Campfire

Embracing Original Thinking


Starting a line of products using cannabinoid-D. Giving craftswomen in Central America a business opportunity. Studying other original thinkers. This panel is seriously experienced on the subject of original thinking. Moderator: Kirby Ryan (’16); Iris Firstenberg, (BA ’78), (MA ’81), (Ph.d. ’83), Adjunct Associate Professor, UCLA Anderson; Kerrigan Hanna (’15) Co-Founder/CMO, Sagely; Sheeva Sairafi (’15) Founder, Local + Lejos

TEDxUCLASalon Speakers

Faculty Panelist: Iris Firstenberg (Ph.D. ’83), Adjunct Associate Professor, UCLA Anderson School of Management

Dr. Iris Firstenberg is an adjunct associate professor of psychology at UCLA and adjunct associate professor of management at UCLA Anderson School of Management. She teaches courses on problem-solving, decision-making and innovative thinking.

Firstenberg also teaches seminars on creativity and innovation for a wide cross-section of Fortune 500 organizations, including companies in aerospace, software, health care, defense, telecommunications, energy, financial services, retail and pharmaceuticals, as well as for government agencies such as NASA.

She is co-author with Moshe Rubinstein of three books: Patterns of Problem Solving (Prentice Hall, 1995); The Minding Organization (John Wiley & Sons, 1999); and Extraordinary Outcomes: Shaping an Otherwise Unpredictable Future (John Wiley & Sons, 2014).

Firstenberg is the recipient of the 2002 UCLA Department of Psychology Faculty Distinguished Teaching Award and the 2011 UCLA Extension Distinguished Teaching Award.

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Moderator: Kirby Ryan (’16)

Kirby Ryan is a second-year full-time Anderson MBA student with experience in medical and technology startups, as well as strategy consulting with Deloitte. He has long had a passion for new ideas and the magic of TED, holding a board position with Anderson’s Entrepreneur Association, and pursuing the Business Creation Option final MBA project. More important, he once tried to charge his first-grade classmates to “hang out” as part of his after school startup Work and Play; and, tragically, he fired his mother (and CFO) from his fledgling airline a few years later. A self-professed procrastinator, Ryan looks forward to eventually...

Alumna Panelist: Kerrigan Hanna (’15), Co-Founder/CMO, Sagely

Kerrigan Hanna spent five years at UBS Securities, where she held a variety of roles that included hedge fund financing sales and capital introduction, in which she worked with hedge fund marketers to effectively market to West Coast investors. Her passion for branding led her to pursue work at Wolfgang Puck and Taco Bell, where she executed marketing campaigns. Along with Kaley Nichol, Hanna founded Sagely, where she is currently chief marketing officer. Sagely is a cannabis and wellness brand founded to offer accessible and premium CBD products that provide relief without the psychoactive effects. Hanna holds a B.A. from Duke University and MBA from UCLA Anderson.

Alumna Panelist: Sheeva Sairafi (FEMBA ’15), Founder, Local + Lejos

Sheeva Sairafi is the founder of Local + Lejos, a contemporary home goods company connecting consumers here with artisans abroad. After years of working as a buyer for the TJX Companies, Sairafi combined her retail skills with making a positive impact on the world. Time spent traveling abroad afforded her an opportunity to meet talented artisans who lacked an ability to connect with global consumers, and the idea for Local + Lejos was born. Sairafi earned her MBA from the UCLA Anderson School of Management and a bachelor’s in business administration from Boston University.