Pulse Conference 2018

UCLA Anderson PULSE Entertainment, Sports & Technology Conference

Friday, February 2, 2018

8:30 a.m. – 2:00 p.m.
UCLA Luskin Conference Center

The 9th - annual UCLA Anderson PULSE Entertainment, Sports & Technology Conference will bring together leading executives to share insights and perspective on the current trends, opportunities and challenges impacting the entertainment, sports and technology industries.

Who Should Attend:

The UCLA Anderson PULSE Conference is for executives who are working in media, entertainment, sports and technology. This one-day event will give you everything you need to keep your finger on the pulse of the biggest opportunities and trends impacting the current business landscape.

Keynote Presenters

Featured Speakers


Christine Simmons

President & Chief Operations Officer, WNBA Champion Los Angeles Sparks

Christine Simmons is President & Chief Operations Officer of the three-time WNBA Champion Los Angeles Sparks. Celebrating its 20th season in Los Angeles, the Sparks are one of three founding teams from the league’s inception in 1997 and are the reigning WNBA champions.

Simmons is in entering her fifth season with the team and the fourth in her official capacity. She leads all aspects of the team’s business operations including ticket and sponsorship sales and service, marketing, game operations, communications, community relations and finance. Under her leadership the team has seen a 50% increase in ticket sales, doubled ratings on Spectrum SportsNet and impacted nearly 70,000 lives through community programs.

Prior to joining the Sparks, she was an Executive Vice President with Magic Johnson Enterprises where she would evaluate investment opportunities and was responsible for business development. With over a decade of leadership experience in creating strategic alliances, leading business development and driving corporate initiatives, Christine has worked with many Fortune 500 corporations and multi-million dollar companies.

A proud UCLA graduate, she serves as President of the Board of the UCLA Alumni Association and was named to the University of California President’s list of 2016 Remarkable Women of UC.

She is an active member of the Los Angeles community, serving on the Board of Directors for the LA Sports Council, the Positive Coaching Alliance and on the NBA’s Global Inclusion Council. Her dedication and passion for giving back has earned her a number of honors including: the LA Business Journal’s 2016 & 2017 list of 500 most influential people in Los Angeles and a 2017 WISE LA Woman of Inspiration. She also volunteers for Better Futures for Thomazeau, a small, grass roots non profit that provides aid to Haiti.

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Himesh Bhise

CEO, Synacor

Himesh Bhise is a leading broadband, multiscreen and mobile executive. Prior to Synacor, Bhise led New Services and Platforms for Comcast, where his portfolio included content platforms like XFINITY Streampix, advanced advertising, cloud products, prepaid services and X1 apps—all transforming the consumer experience. He also led the Internet business for Charter and the mobile business for AOL, and he was a leader in the telecom practice of McKinsey & Company. Bhise received his MBA from The Wharton School.

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Seth Greenfield

CEO & Co-Founder, imperson

Seth Greenfield is co-founder and CEO of imperson, which develops, hosts and manages premium enterprise chatbots for sales and marketing. It offers proprietary conversational AI technology, state-of-the-art bot development solutions and a full-service studio already trusted by leading brands including Amazon, Microsoft, Disney, Universal, Lionsgate, Paramount and National Geographic, creating successful bots such as Miss Piggy, Doc Brown, Power Rangers, Genius (Albert Einstein), Steve Aoki and more.

Greenfield has led the development of numerous conversational chatbots, enabling brands and entertainment companies to leverage one-on-one conversations at scale to grow their businesses and strengthen customer engagement and loyalty. He grew up in New York City and worked on Wall Street during the computer revolution, where he regularly scoured reports for new inventions and trends. After decades of success with his own business, Greenfield left the financial industry to lead imperson and continue his passion for discovery.

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Ann Hand

CEO and Chairman, Super League Gaming

For the past 25 years, Ann Hand has served as a market-facing executive across several industries, including live-event gaming, sustainability and consumer retail. In her current role as CEO and Chairman of Super League Gaming, Hand drives the vision of giving competitive gamers entirely new ways to enjoy the games they love through the formation of the leading platform for amateur eSports. Super League’s 16-city North America league, along with compelling online experiences, rich content and membership programs, is a unifying lifestyle destination for local, competitive gaming. Hand was named one of Fortune’s “Top 10 Most Powerful Women Entrepreneurs,” and at her core is a passion for brand creation and building enduring strategic partnerships. Hand earned a B.A. in economics from DePauw University and an MBA from Northwestern University’s Kellogg School of Management, and she received executive education at Cambridge, Harvard and Stanford universities. Having spent a significant part of her career abroad in China and the U.K., she holds U.S./U.K. dual citizenship but is a proud Midwesterner at heart.

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Monica Bouldin

Vice President, R&R California

As vice president in R&R’s Los Angeles office, Monica brings more than years of experience to her focus of winning for new and existing clients on the West Coast. Clients and colleagues alike recognize Monica’s talents as an elegant combination of creative strategy and results-based execution. A natural leader, she has developed a profound expertise in consumer and entertainment marketing, brand and digital strategy, and corporate, internal and multi-cultural communications.

Spanning her agency career, Monica has worked with a variety of companies and brands, including Absolute, Virgin America, Nestlé, Wolfgang Puck Catering, Hilton Prestige Portfolio, Oakwood Worldwide, 20th Century Fox Home Entertainment, Microsoft Xbox, Square Enix, Rolls-Royce of North America and Gallo Wines. Prior to Monica’s 18 years of agency experience, she worked in-house for both Warner Bros. Consumer Products and Fox Broadcasting Company.

A multi-award-winning marketing communications leader, Monica is the recipient of the 2016 Pat Tobin Award from the Black Public Relations Society in Los Angeles. She is active in the Southern California community, currently serving of the board of UNITE-LA, after previous service as the chairperson of the advisory council for Dress for Success West. She has a degree in communications from California State University Fullerton. While she embodies a true California girl, Monica also traveled to six of the seven continents, with the exception of Antarctica which she will visit in 2019. Oahu, Melbourne and Barcelona are her favorite spots − she loves people, culture, architecture and food.

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Tiffany Kumar

Songwriter & Producer

Tiffany Kumar has worn several hats in the music industry but has always stayed close to the song. While living in New York City, Kumar met Diddy and appeared on his hit MTV show "Making the Band" as a songwriter. This led her to signing with Universal Music Publishing. Shortly after, she discovered her passion for developing the careers of songwriters and producers. She joined Primary Wave Music Publishing to build its roster as VP of Creative A&R. After that, she moved to Lady Gaga's producer RedOne's publishing company. In 2016, Kumar joined Spotify as the Global Head of Songwriter Relations, where she has launched a brand called Secret Genius, which is designed to highlight the creators behind the songs we all know and love.

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8:00 – 8:30 a.m. Check-in/Coffee
8:30 – 8:45 a.m. Welcome (Jay Tucker, Center for MEMES)
8:45 – 9:00 a.m. Paramount Case Competition – Results and Awards
(Erika Gorman, EMA w/Howard Hsieh, Paramount)
9:00 – 9:05 a.m.

Introduction of Game Changer Award (Jerry Bruckheimer)

9:05 – 9:50 a.m. Fireside Chat w/GC Award recipient (moderated by Harry Sloan)
9:50 – 10:00 a.m.


10:00 – 10:45 a.m. Breakout Sessions
Session 1: Audience of One (breakout room)
Session 2: Immerse Yourself: Interactive Entertainment (breakout room)
Session 3: Music OR Partnerships (main room)
11:00 a.m. – 12:00 p.m. All-Star Panel (women in entertainment leadership)
12:05 – 12:45 p.m.

Keynote #2 (Anderson Development Team)

12:45 – 1:30 p.m. Lunch
1:00 – 2:00 p.m. LUNCH/CLOSING Keynote #3 (Debra Lee)
2:00 – 2:10 p.m.


2017 Highlights




About Last Year's Event

Dan Beckerman, UCLA Anderson, Pulse 2016
February 5, 2016

AEG’s Dan Beckerman Sheds Light on International Strategy

Dean Judy Olian kicked off the sixth installment of the Pulse Conference, UCLA Anderson’s signature event highlighting trends in digital media, entertainment and sports, with a conversation with CEO and president of AEG Dan Beckerman (’96), who was recognized as this year’s Game Changer Award recipient.

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Future of TV, UCLA Anderson, Pulse 2016
February 5, 2016

The Future of Television: The Battle for Your Attention Takes Center Stage

UCLA Anderson’s 2016 Pulse Conference, presented by the Center for Management of Enterprise in Media, Entertainment & Sports, featured an in-depth conversation on the future of television. Distinguished Visiting Professor Brian Frons sat down with Jim Lanzone (B.A. ’93), president and CEO of CBS interactive...

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UCLA Anderson Pulse 2016
January 29, 2016

UCLA Anderson to Host Pulse 2016

LOS ANGELES (Jan. 28, 2016) The annual PULSE Conference hosted by UCLA Anderson’s Center for Management of Enterprise in Media, Entertainment, and Sports (MEMES) is bringing together leaders in film, sports, music and media industries to share insights and perspective on the current trends, opportunities and challenges impacting the entertainment, sports and technology industries.

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Future of TV, UCLA Anderson, Pulse 2016
February 2, 2016

UCLA Anderon’s Pulse Conference: Return of the Mid-Budget Film

UCLA Anderson’s 2016 Pulse Entertainment, Sports and Technology Conference brought together leading industry executives to share insights and perspectives on current trends, opportunities and challenges. As part of the event, organized by the Center for Management of Enterprise in Media, Entertainment & Sports...

Read more