In June 2014 Teradata and MEMES crossed the pond to produce the third workshop in this dynamic series at Google’s London headquarters. Amidst the excitement of the FIFA World Cup and Wimbledon, executives from Europe, the Middle East and Asia gathered to learn how the data science revolution is transforming business, culture and even human behavior. From entertainment to aerospace, education to electronics, healthcare to hospitality, corporations are harnessing the power of big data to establish efficiencies, create revenue streams and envision opportunities. The event featured conversations and presentations by leading academics and executives from eBay, Google, Hepsiburada, Novartis, Studio Moderna. Program highlights included:
» Insights from the Data Revolution: Google
Christoph Best, Computational Scientist, Quantitative Research- Google
» Making Markets with Personal Data
Harvard Business School Professor John Deighton
» Future Possible Worlds of Big Data
Bernd Schmitt, Professor and Director Center on Global Brand Leadership- Columbia University
» Big Data & Storytelling
Tom Donovan, Worldwide Planning Director, Unilever- Ogilvy & Mather
Chief Executive Officer - Mastodon C
Francine Bennett is a data scientist, and is the CEO and cofounder of Mastodon C. Mastodon C are agile big data specialists, who offer the open source Hadoop and Cassandra-powered technology and the technical and analytical skills which help organisations to realise the potential of their data.
Before founding Mastodon C, she spent a number of years working on big data analysis for search engines, helping them to turn lots of data into even more money. She enjoys good coffee, running, sleeping as much as possible, and exploring large datasets.
Computational scientist for Google's Quantitative Marketing Research
Christoph Best is a computational scientist in Google's Quantitative Marketing Research team, where he works on scaling up algorithms and tools for data science. He joined Google in 2010 from the European Bioinformatics Institute, where he worked on Image Databases and Bioimage Informatics. With a background in computational high-energy physics and bioinformatics, he has worked previously at the Max Planck Institute for Biochemistry, the University of Munich, the Massachusetts Institute of Technology, and several supercomputing centers. In 2009, he was a member of the High-Level Expert Group on Scientific Data of the European Commission. Christoph holds a Dr. phil. nat. in Theoretical Physics from the University of Frankfurt.
Chairman & President - Studio Moderna, the leading multi-channel e-commerce and direct to consumer platform in Central & Eastern Europe (CEE), Russia and Turkey
As the co-founder of Studio Moderna, the leading omnichannel and direct marketing company in Central and Eastern Europe with companies in Great Britain and the United States, Sandi ranks amongst the most successful business entrepreneurs in Slovenia and is a proven business innovator. Studio Moderna’s brands Top Shop, Dormeo, Bigfish, Kosmodisk and Delimano are well known also outside Eastern Europe, Dormeo mattresses are already a global brand. Sandi Cesko has been a member of the Supervisory boards of numerous companies. He is also a member of the International Advisory Board of the DMA (Direct Marketing Association), member of the Clinton Global Initiative, member of the Business Advisory Council of faculty of Economics in Ljubljana, member of the Supervisory board of IEDC – Bled School of Management and a member of the board in the American Chamber of Commerce in Slovenia. Recently he joined the World Fellowship Duke of Edinburgh’s International Award and is very active also in his foundation, Institute Viva, which he established with the vision to support and bridge NGO and business networks, and to promote social initiatives and corporate social responsibility. Sandi is also a mentor for young entrepreneurs and a frequent speaker and presenter at leading business schools around the world.
Visiting Professor in Marketing — Oxford University, Professor of Business Administration — Harvard Business School
John Deighton is Harold M. Brierley Professor of Business Administration at Harvard Business School. He has been editor of the Journal of Consumer Research, and founding co-editor of the Journal of Interactive Marketing, has served as the Executive Director of the Marketing Science Institute, and is a Director of the Berkman Center for Internet and Society at Harvard University.
Recent research includes “Adding Bricks to Clicks: The Effects of Store Openings on Sales Through Direct Channels,” in Journal of Marketing, and "Interactivity's Unanticipated Consequences for Marketers and Marketing," in Journal of Interactive Marketing. Applied case studies include the use of social media in the Dove "Real Beauty" campaign, Twitter’s acquisition of Bluefin Labs, the business models of Demand Media and Cheezburger.com, online marketing in the Obama/Clinton campaign, blogging’s role in the Ford Fiesta launch, and how Coca-Cola manages its Facebook presence. See also his Twitter feed @HBSmktg.
He has taught Harvard’s MBA course in Digital Marketing Strategy, its executive education program in digital marketing, and marketing strategy in China. He has been a visiting professor at the University of Tokyo, Duke's Fuqua School of Business, and the Judge School, Cambridge University, and is currently visiting at the University of Oxford
Head Global Commercial Analytics for Novartis Pharma AG
Milind is the Global Head of Commercial Analytics & BI at Novartis and is a self-confessed data artist. His current responsibilities are to build out the Data Science capabilities for Novartis with a specific focus on improving customer engagement across multiple channels in digital and social. Milind joined Novartis from Cognizant where he was the Global Client Partner managing a Top 10 Client and drove the R&D Consulting Practice. Prior to Cognizant, Milind had a diverse career spanning across startups in Silicon Valley and the US North East in bioinformatics, Translational Medicine and Advanced Data Mining. Milind holds a Masters in Molecular Genetics from Thomas Jefferson University and an undergraduate Science degree from the University of Sydney. In his spare time, Milind can be found in some gaming forums.
Head of Customer Analytics & Insights, Europe, eBay International AG
Suresh leads the European Customer Analytics team at eBay.
He has over 10 years experience in predictive modeling, social network science, and self-adaptive algorithm design; plus a broad understanding of science, computing, and technology, enabling him to motivate and coordinate diverse teams to analytics innovation. His focus is on optimizing customer understanding and customer experience, through CRM and personalisation.
This includes developing a deep understanding of customer value, behaviour mapping, and the prediction of customer lifecycle triggers. He is always eager to bring a fresh & unique perspective from his background in theoretical physics and complexity sciences.
Director Data Science of Teradata International
Duncan has been a data miner since the mid 1990s. He was Director of Advanced Analytics at Teradata until 2010, leaving to become Data Director of Experian UK. He rejoined Teradata to lead their International Data Science team.
At Teradata he has been responsible for developing analytical solutions across a number of industries, including warranty and root cause analysis in manufacturing, and social network analysis in telecommunications. These solutions have been developed directly with customers and have been deployed against some of the largest consumer bases in Europe.
In his spare time Duncan has been a city Councillor, chair of a national charity, founded an award winning farmers’ market, and is one of the founding Directors of the Society of Data Miners. He has been appointed to the Open Data User Group - a UK Government advisory committee, and is a founder of DataKind UK – a charity that brings data scientist volunteers together with social organisations for public good. He has written a book on Big Data and Social Organisations.
Aimee Drolet Rossi
Professor of Marketing — UCLA Anderson School of Management
Aimee Drolet Rossi is a psychologist who studies consumer decision-making, specifically how consumers decide among consumer package good products. Much of her recent research focuses on consumers’ habits. For example, she studies the conditions under which different segments of consumers (e.g. Baby Boomers vs. Millennials) are more versus less likely to pick a product or brand based on their past behavior (habit) versus something else (e.g., preference).
She received her B.A. in classical history at The University of Chicago (1991), an M.A. in public policy at The University of Chicago (1993), an A.M. in cognitive psychology at Stanford University (1997), and a Ph.D. in Business at Stanford University (1997). She has been a faculty member at UCLA from 1997 to the present.
She is the co-author and co-editor of The Aging Consumer: Perspectives from Psychology and Economics (Routledge), which was named one of 2011’s Top 10 Outstanding Academic Titles in Business, Management, and Labor, 2011. She won the UCLA Anderson School’s Citibank Best Teacher Award in 2008 and the Eric and "E" Juline Faculty Excellence in Research Award in 2004.
Robert D. Calkins Professor of International Business & Faculty Director, Center on Global Brand Leadership - Columbia University
Bernd SCHMITT, Ph.D., is widely recognized for his major contributions to branding, marketing, and management through his unique focus on creativity, innovation and the customer experience. He has authored or co-authored eight books which have been translated into more than 20 languages, including Experiential Marketing (1999), Customer Experience Management(2003), Big Think Strategy (2007), and Happy Customers Everywhere (2012).
SCHMITT is a frequent keynote speaker at conferences worldwide. His speaking and consulting clients include leading companies in the consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries.
SCHMITT has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, CNN, NHK and on "The Daily Show" with Jon Stewart. He has contributed articles to The New York Times, the Asian Wall Street Journal, and the Financial Times.
He is Robert D.Calkins Professor of International Business at Columbia Business School in New York, where he also directs the Center on Global Brand Leadership. He is CEO of The EX Group, a consulting firm focusing on innovation and customer experience. He is also the Executive Director of ACI—a new institute in Singapore focused on Asian business and consumers.
Professor of Marketing & Faculty Director, Center for MEMES — UCLA Anderson School of Management
Sanjay Sood's research and teaching expertise lies in the area of brand equity and consumer decision making. Using psychological principles, Sanjay examines how firms can best build, manage, and leverage strong brand names. This includes investigating what brand names mean to consumers, how to manage brand portfolios, how to use brand naming strategies to launch new products, and how to protect brand names from becoming diluted over time and across geographical boundaries. His research has been published in leading marketing and psychology journals including the Journal of Consumer Research, Journal of Marketing, and Cognitive Psychology. Sanjay is an associate editor at the Journal of Marketing, and he is on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology and the Journal of Marketing Research.
Sanjay obtained his Ph.D. in Marketing from the Graduate School of Business, Stanford University. Sanjay also received an MBA degree from the Kellogg Graduate School of Management, Northwestern University, majoring in marketing and strategy. He gained industry experience in product marketing at Centel Corporation, now a division of Sprint. Before joining Centel, he completed a BS degree in Electrical Engineering from the University of Illinois, Urbana-Champaign.
Director, International Big Data CoE –Teradata Corporation
Martin Willcox’s career in IT spans 18 years, 5 organizations and more roles than he cares to remember. In his current role, Martin is responsible for articulating Teradata’s “big data” strategy and the nature, value and differentiation of Teradata’s technology and solution offerings in this space to customers, prospects, partners, 3rd party influencers and the media in Europe, the Middle East and Asia.
Martin is a “poacher-turned-gamekeeper”, having been a Teradata customer for several years at Co-operative Retail before joining Teradata as an Enterprise Architecture consultant in Autumn 2004.
Martin holds a BSc (Hons) in Physics and Astronomy from the University of Sheffield and a Postgraduate Certificate in Computing for Commerce and Industry from the Open University; is married with three children; and is a lapsed supporter of Sheffield Wednesday Football Club.