In partnership with Teradata Corporation, MEMES launched this first-of-a-kind workshop on the Anderson campus in May 2013. Attendees learned that as content creators and distributors navigate the changes in the content distribution landscape, understanding and exploiting the critical role of analytics is imperative. New data-driven capabilities give companies across the content value chain the ability to unlock insights about their audiences, boost their businesses, and anticipate future industry dynamics.
Presentations from this day-long workshop included conversations and presentations from Facebook, Teradata, UCLA Anderson Professors Sanjog Misra and Dominique Hanssens, Marketshare Partners, and many others.
In response to popular demand, Teradata and MEMES teamed up again to advance the Big Data dialogue, this time in the Manhattan headquarters of world-renowned advertising agency Ogilvy & Mather in October 2013. Discussions from this event illustrated how the data-driven revolution is fueling accelerated challenges and opportunities for media companies, their clients and competitors. Advertising pioneer Shelly Lazarus, Chairman Emeritus at O&M made a special appearance and shared her perspective on how agencies must adapt to stay ahead the curve.
In addition to esteemed UCLA faculty presentations, this workshop featured conversations with CBS Corporation, News Corp Publishing, Time Warner Cable, A&E Television Networks and Teradata Aster among others.