>>NYC, October 1, 2013

MEMES Insight Workshop in Collaboration with 

Teradata Corporation

Register for the Big Data Workshop

Knowing your audience is easier said than done, right? But, as digital marketing and distribution channels continue to grow - along with the Big Data they create - content creators, distributors and media companies are facing expansive opportunities to understand and engage audiences like never before.   In the recent words of Omnicom CEO John Wren,  "anything worth having three years from now is going to be digital because the whole marketplace is moving that way."  

This invitation-only event will explore how new data-driven capabilities are giving Media & Entertainment companies the tools to unlock insights about their audiences, boost their businesses, and anticipate the dynamic industry changes that are still-to-come.  

Hosted by preeminent faculty from the UCLA Anderson School of Management, and with an agenda featuring industry insiders, leading academics and technology visionaries, including Tasso Argyros, recently named among Forbes Top 10 Rising Stars/ Innovators. Don't miss the unique chance to share and learn about how analytics are shaping Media & Entertainment.

Confirmed Speakers: Shelly Lazarus, Chairman Emeritus -  Ogilvy & Mather; Tasso Argyros, Co-President - Teradata Aster; Sanjog Misra, Professor of Marketing - UCLA; and Dominique Hanssens, Professor of Marketing - UCLA 

AGENDA

12:30 p.m.

 Arrivals

Doors Open For Check in

1:00 p.m.

Act 1:
Setting the Stage
Why Big Data Matters (How BD Is Influencing Management Decisions)


Jeffrey Hirsch - Executive Vice President and Chief Marketing and Sales Officer,Time Warner Cable with Professor Sanjay Sood, UCLA Anderson Center for MEMES

1:35 p.m. Lunch/Networking
2:10 p.m.  Act 2:
The Plot - What's Possible with Big Data Analytics   



Tasso Argyros, Co-President - Teradata Aster
2:40 p.m. Twitter Sentiment Analysis

Sanjog Misra, Professor of Marketing - UCLA
3:10 p.m. Using Big Data to Optimize Marketing Allocation

Dominique Hanssens, Professor of Marketing - UCLA
3:40 p.m. Coffee Break
3:50 p.m. Act 3: The Plot Thickens:  
Fostering New B2C Relationships While Maintaining Your B2B Livelihood 

Panel moderated by Colleen Quinn - Global Program Director, Teradata

Rahul Chopra -  Global Vice President, News Corp Publishing 
Ross Habif, Senior Director of Business Strategy, A+E Networks
Andy Meyer, Head of Programming, Jarrett Creative
David Poltrack, Chief Research Officer, CBS Corporation
4:45 p.m. The Wrap Up:
Closing Keynote

Shelly Lazarus, Chairman Emeritus- Ogilvy & Mather with Professor Sanjay Sood
5:15 p.m. - 6:15 p.m. Cocktail Reception

Produced by the UCLA Anderson Center for MEMES, in partnership with Teradata, this free, invitation-only workshop brings together distinguished experts from major studios and media companies, and technology thought-leaders to define, discuss and drive the penetration of analytics in the Media, Entertainment and Sports. For further details about this event please email Cristian Yancey.