Big Data Conference 2015

Easton Technology Management Center & Center for MEMES presents

2015 BIG DATA CONFERENCE


November 20, 2015

This one day interactive conference will bring together a cross section of industry experts and academic thought leaders who are shaping and defining the Big Data conversation.

What you will learn

  • How data driven capabilities and technology solutions are giving companies the tools to unlock insights about their customers
  • How to identify the right technology solution to maximize business impact
  • Integrating data insights in to strategy and decision making across the business value-chain
  • Actionable insights and storytelling

Keynote Speakers

 

Bob Lord
President of AOL

Bob Lord has served as President of AOL since January 2015, overseeing the Company's unified global advertising operations. Prior to that, Bob served as Executive Vice President and Chief Executive Officer of AOL Platforms, a role he held from August 2013 to January 2015.

Learn more...

Panel Speakers

 

Ulas Bardak, Chief Data Officer, Whisper
Lisa Bratkovich, Senior Vice President, Marketing, Guthy-Renker, LLC
Eric Briggs ('00), Senior Advisor, FTI Consulting
Frank Cardello, President, Deluxe Media
David Chaiken, Chief Technology Officer, Altiscale
Aditi Dhagat (UCLA '87), Senior Director Data Science and Analytics, Adobe
Subash D'Souza, Big Data Architect, Toyota USA
Jill Dyche, Vice President, SAS
Farouk Ferchichi, Chief Data Officer and Head of Business Intelligence, Toyota Financial Services
Yogesh Joshi ('13), Head of Big Data Analytics, AIG
Daniel Kehrer ('12), Head of Marketing and Communications, MarketShare
Tian Lim, Chief Technology Officer, Hulu
John Loken ('09), Senior Vice President, Global Consumer Marketing, WME/IMG Events Group
James Maysonet, Principal Consultant, TERADATA
Terence Ngai ('93), Head of Cloud Go-To-Market and Solution Delivery, HP
Timothy Park ('05), Analytics Manager, Broadcast Operations Group, AT&T
Mark Spates, Product, Google

Moderators

 

Dominique Hanssens, Bud Knapp Distinguished Professor of Marketing, UCLA Anderson
John Kelly ('98), Managing Director, Berkeley Research Group, Predictive Analytics Practice
Vandana Mangal, Executive Director, Easton Technology Management Center, UCLA Anderson
Colleen Quinn, Director of Marketing, Communications, Media & Entertainment, eCommerce and Utilities, TERADATA
Guillaume Roels, Associate Professor in DOTM, Faculty Director, Easton Technology Management Center, UCLA Anderson
Sanjay Sood, Professor of Marketing, Faculty Director, UCLA Anderson Center for MEMES

Who Should Attend

 

This conference is for executives who are either providing technology solutions for their organization or using data analytics to make business decisions across all functional areas.

Exhibiting Sponsors

 

This conference is for executives who are either providing technology solutions for their organization or using data analytics to make business decisions across all functional areas.

Schedule

 
8:30 – 9:00 a.m

Registration

9:00 – 9:15 a.m. Welcome
 

Sanjay Sood, Professor of Marketing, Faculty Director, UCLA Anderson Center for MEMES

Guillaume Roels, Associate Professor in DOTM, Faculty Director, Easton Technology Management Center, UCLA Anderson

9:15 – 9:15 a.m. Big Data Solutions for Big Impact
 

Panelists

Ulas Bardak, Chief Data Officer, Whisper

Subash D'Souza, Big Data Architect, Toyota USA

Terence Ngai ('93), Head of Cloud Go-To-Market and Solution Delivery, HP


Moderator

Dominique Hanssens, Bud Knapp Distinguished Professor of Marketing, UCLA Anderson

Big Data and analytics are changing business. This panel will discuss why and how Big Data matters for organizations in the 21st century. Panelists will discuss their perspectives on impacts on the user experience, the enterprise customer as well as global and social impacts.

10:15 – 10:30 a.m. Break
10:30 – 11:15 a.m.

Featured Conversation: Bob Lord- President of AOL

11:15 a.m. – 12:15 p.m. Intuition to Insight: The Role of Data Analytics Across the Entertainment Value Chain

Panelists

Eric Briggs ('00), Senior Advisor, FTI Consulting

Frank Cardello, President, Deluxe Media

Tian Lim, Chief Technology Officer, Hulu

James Maysonet, Principal Consultant, TERADATA


Moderator

Colleen Quinn, Director of Marketing, Communications, Media & Entertainment, eCommerce and Utilities, TERADATA

Studios, content creators and distributors need to reinvent themselves to create quant capable of mining web, mobile app, point-of–sale, box office, social and other data to develop the best content and build the most enduring relationships with audiences. This session will explore the role of data and analytics in enabling, managing and optimizing the new digital value chain. Panelist will explore the critical role of analytics across the value chain, from green lighting to integrated marketing to multi-platform distribution and consumption.

12:15 – 1:15 p.m. Lunch and Networking
1:15 – 2:15 p.m. Emerging Trends in Big Data: Perspectives from Industry Insiders
 

Panelists

David Chaiken, Chief Technology Officer, Altiscale

Aditi Dhagat, Senior Director Big Data & Big Science, Adobe

Daniel Kehrer ('12), Head of Marketing and Communications, MarketShare

Timothy Park ('05), Analytics Manager, Broadcast Operations Group, AT&T

Mark Spates, Product, Google


Moderator

Vandana Mangal, Executive Director, Easton Technology Management Center, UCLA Anderson

This panel has industry insiders discussing emerging trends in Big Data and analytics. From the transformation of the business to the changing persona of the data user to the role of the data scientist and new concepts such as the Internet of Things, will all be discussed by the panelists, based on their experiences and use cases they have come across.

2:15 – 3:15 p.m. Creating Relevance and Return: Making One-to-One Marketing a Reality through Big Data
 

Panelists

Lisa Bratkovich, Senior Vice President, Marketing, Guthy-Renker, LLC

Farouk Ferchichi, Chief Data Officer and Head of Business Intelligence, Toyota Financial Services

Yogesh Joshi ('13), Head of Big Data Analytics, AIG

John Loken ('09), Senior Vice President, Global Consumer Marketing, WME/IMG Events Group


Moderator

John Kelly ('98), Managing Director, Berkeley Research Group, Predictive Analytics Practice

Today's marketing is both rich with opportunity but also at its technical height. Implementing effective strategies that treat each customer uniquely can be incredibly challenging, especially for non-digital and B2C firms with a diversity of customers. A panel of deep marketing experts and Big Data leaders share stories from the field and offer advice how to manage and achieve expectations in the era of Big Data.

3:15 – 3:30 p.m. Closed

*Schedule Subject to Change

Exhibiting Sponsors

 

This conference is for executives who are either providing technology solutions for their organization or using data analytics to make business decisions across all functional areas.

Major Sponsors

 
Teradata

Official Sponsor

 
Marketshare

Supporting Sponsor

 
UCLA Anderson Executive Education

Presented By

 
Center for Media Entertainment and Sports Easton Technology Management center