We bridge academic theory and practical application while providing hands-on, valuable experience.



The Center for MEMES Faculty Director and Professor Sanjay Sood has developed a curriculum that delivers academic rigor and industry perspective. We offer a unique blend of professor-led, practitioner-led and co-taught courses that partner world-class faculty and leading industry executives in the classroom. Students also have the opportunity to engage in real-world projects with leading media, entertainment and sports companies, providing hands-on, valuable experience.

  • Content Creation & Exploitation in the Global Digital Age
  • Entertainment Business Models
  • Entertainment Finance
  • Entertainment Marketing
  • Entertainment Strategy
  • Music Industry: Business Models from Past, Present, & Future
  • Intellectual Property: Law and Strategy
  • Making Creativity Profitable In Entertainment & Technology
  • Managing Desruptive Technologies & Business Models
  • Innovations in Sports Marketing
  • Sports Marketing Management
  • Sports Management
  • Examining the Video Game Industry: State of Play

World-Class Faculty + Industry Visionaries

Sanjay Sood

Professor of Marketing, Faculty Director, UCLA Anderson Center for MEMES
Entertainment Marketing

Professor Sanjay Sood, UCLA Anderson Faculty Director for the Center for MEMES

Harry Sloan

Chairman & CEO, Global Eagle Acquisitions, UCLA Anderson Lecturer
Entertainment Business Models

Harry Sloan, CEO & Chairman of Global Eagle Acquisitions, UCLA Anderson course instructor

Peter Guber

CEO, Mandalay Entertainment
There's No Business Without Digital; Critical Milestones for a Leadership Career

Peter Guber, CEO Mandalay Entertainment, teaches There's no business without digital at UCLA Anderson

Jeff Moorad

Former Vice-Chairman, San Diego Padres
Sports Management

Jeff Moorad, former owner Arizona Diamondbacks and San Diego Padres, teaches The business of Sports at UCLA Anderson

Specialization in Entertainment Management


UCLA Anderson is the only top-tier MBA program to offer a specialization in Entertainment Management. To receive the specialization, students must take the two foundation classes: Entertainment Marketing and Entertainment Business Models. In addition to these, students wishing to earn the specialization have to take at least two of five electives.

Learn More