The UCLA CIBER grant has supported some key outreach initiatives to develop and support programs that have an educational reach off campus to local and business communities, partnering with a variety of organizations such as the Los Angeles Chamber of Commerce, the Asia Society and the Association of Pacific Rim Universities (APRU) on some key programs that effectively meet this charge. For more information on these particular programs, please contact Robert Spich, UCLA CIBER Faculty Director of Programs.
In September 2012, the Los Angeles Chamber of Commerce, UCLA Anderson and the U.S. and Foreign Commercial Service held the fourth annual America's Business Forum (ABF) "Creating Jobs Through Exports" on the UCLA campus. The two-day program brought together senior commercial officers stationed at 14 U.S. embassies in the Western Hemisphere to discuss export opportunities in Canada, Mexico and Latin America that can help create jobs, bolster trade and grow Southern California's economy. The event attracted more than 200 local business leaders who engaged in roundtable discussions on economic and political assessments, legal considerations and finance and logistics. Country briefings to discuss best practices across countries took place and private one-on-one consultations were also available for companies. The event was sponsored by City National Bank, The Ports of Long Beach and Los Angeles, Bank of America, FedEx Services Inc., UPS, Mercury Air Group and Musick Peeler & Garrett LLP. The fifth annual ABF will return to the UCLA campus on September 25, 2013, and will focus on free trade agreements with countries in the region.
The Los Angeles Regional Export Council (LAREC) is a partnership between the City of Los Angeles and local business groups, including the Los Angeles Chamber of Commerce, UCLA Anderson and USC Marshall School of Business. The National Export Initiative (NEI), launched by the White House a couple of years ago, identified the need to restructure the mature U.S. economy by placing an emphasis on export growth for small- and medium-sized companies (SMEs) as a source of economic growth and job creation. The Export Champions Program provides an opportunity for California-based SMEs to develop export business plans necessary for growth. The program works by pairing an SME with an MBA student team to conduct primary and secondary research in a target foreign market over the course of six months. The final deliverable for the SME is a profesional-grade business plan with strategic analysis. The Export Champions Program has been created in support of the NEI, in association with the California State Trade and Export Promotion (STEP).
The funding for UCLA Anderson's involvement came as part of a California Centers for International Trade Development (CITD) STEP grant. During 2012-13, the first companies to benefit from this through UCLA Anderson's field study programs included those working with two teams from the full-time MBA Applied Management Research (AMR) field study program and two teams from the fully-employed MBA Global Access Program. To increase visibility of the Export Champions Program among California's SME community, in February 2013, the Global Access Program and Center for Global Management, in cooperation with LAREC, provided a three-part program to 25 California SMEs interested in development export business growth plans. Through a moderated panel discussion with successful exporters, companies learned about export competitiveness and trends, opportunities and challenges and learned how companies have successfully used the Export Champions Program to grow their businesses internationally with a well-developed export business plan by tapping into UCLA Anderson's Global Access Program, now in its 15th year.
The Pacific Cities Sustainability Initiative (PCSI) is a collaborative dialogue that aims to foster long-term sharing of urban sustainability strategies between communities across the Pacific Rim. Launched in 2009, with the Association of Pacific Rim Universities (APRU) and CIBERs at USC and UCLA, the initiative is now a joint program of the Asia Society and Urban Land Institute, with support from leading organizations engaged in solving challenges associated with rapid urbanization throughout the region. PCSI ensures that the cities of today and tomorrow are designed, built and governed around the needs of all inhabitants. The partnership provides a unique opportunity to bring together perspectives, values and ideas from a diverse group of institutions.
In February 2013, the first annual PCSI forum, titled "Tomorrow's City Today," was held at the Asia Society's new Hong Kong Center. This inaugural event brought together city leaders, architects, planners, policymakers and other experts working to create tomorrow's livable cities. Cross-sector participants were introduced to several approaches to sustainability in the built environment around Hong Kong. The forum then opened up for a public program, "The Sky is the Limit: High Rise Sustainability in Hong Kong." The keynote was given by Christine Loh, Hong Kong under secretary of the environment, and moderated by Roger Platt, senior vice president of global policy and law, U.S. Green Building Council. Attendees discussed and collaborated on a variety of topics, including sustainable building, community networks, governance structures and how the process of urbanization will shape Asian cities in future decades. A special session at the forum addressed the role that universities can play in defining, developing and debating issues of sustainability for cities.