On Tuesday, January 24, the Center for Global Management hosted a brown bag luncheon with Jon Niermann (’95), a member of the CGM’s Advisory Board, an alumnus of the FEMBA program and a mentor in the CGM Mentor Program. Jon built his entertainment career of over 25 years with The Walt Disney Company and Electronic Arts, prior to starting his own media companies, FarWest Entertainment (2010) and Loop Media, Inc. (2016). During his career, he has achieved success on both the business and creative sides of MNC regional, corporate and international business units, as well as entered the entrepreneurial world with his own company. For the past 18 years, Jon has been in top management roles bridging the U.S. with Asia for each of these companies. The luncheon provided an opportunity for MBA students across degree programs and class years who applied to the CGM Mentor Program, are pursuing the Global Management Specialization/Certificate and/or are members of UCLA Anderson’s Entertainment Management Association (EMA) to meet with Jon in an informal and interactive setting and hear about his career trajectory post UCLA Anderson, his thoughts and insights on the global media and entertainment industry, as well as his experiences working on the business and creative sides of large companies and then venturing into the entrepreneurial world full-time into his own media companies. During the luncheon, he highlighted some of his projects over the years, including his “on camera” roles and his new venture with Loop Media, a music video service bridging people together through music. He also shared words of wisdom with students interested in starting their own entrepreneurial venture and highlighted the importance of relationships and partners when entering markets.