New Product Development (266A)

This course will seek to arm students with the strategies, approaches and perspectives they will need as they try to create breakthrough products and services and/or advise firms engaged in those pursuits. The cases, readings, speakers and other elements of the class are not geared primarily to teach students a tactical checklist on how to launch a product; rather, students are encouraged to latch on to certain elements of the course in order to shape their own philosophies. We will emphasize how to uncover opportunities to create value and then configure the offerings that capitalize on those opportunities to address real customer needs.

(Offered Spring 2014)