Brand Management

Brand management involves all aspects of the marketing curriculum as part of the daily job responsibilities. Given that most brand management positions focus on consumer packaged goods or the jobs tend to be consumer-focused, it is important for interested students to become well grounded in consumer behavior theory and its applications to practice. In particular, brand management requires a strong training in consumer psychology combined with training in quantitative research and financial modeling. Brand managers typically are responsible for decisions regarding advertising, pricing, and distribution. In addition, brand managers typically have profit and loss responsibility for their product(s).

Elective course offerings are subject to change; courses identified with an asterisk are not expected to be offered in the current academic year.

Strongly Recommended Electives

Other Suggested Electives
Brand Management (265A) Business Forecasting (201A)*
Consumer Behavior (263A) Financial Statement Analysis (228)
New Product Development (266A) Price Policies (262)
Advertising and Marketing Communications (266B) Business Plan Development (295D)
Management in the Distribution Channel (261A)
Marketing Research: Design & Evaluation (264A)